- **Job Title:** Downstream Product Marketing Manager
- **Company:** Mizuho OSI
- **Location:** Union City, California, United States
- **Job Type:** On-site, Full-time
- **Category:** Medical Device Marketing
- **Date Posted:** April 18, 2025
**🚀 Job Overview**
Key aspects of this role include:
- Developing and executing marketing plans and campaigns to grow Mizuho OSI’s product portfolio.
- Collaborating with cross-functional teams to gain consensus and implement marketing plans.
- Representing the organization at industry meetings, sales training, and customer visits.
- Managing program budgets and ensuring marketing materials meet company-approved branding standards.
- Traveling within the U.S. and internationally as needed.
**ASSUMPTION:** This role requires a strategic and tactical mindset, with the ability to develop and execute marketing plans while also measuring their effectiveness.
**📋 Key Responsibilities**
- **📈 Market Analysis & Planning:**
- Create and execute marketing plans, campaigns, and activities for assigned product portfolio or market segments.
- Develop and maintain a deep understanding of the surgical patient positioning market, including trends, customer needs, and the competitive landscape.
- Actively track market data, analyze, and adjust marketing strategies/tactics to successfully address evolving market needs.
- Translate the voice of the customer (VOC) into compelling messaging and marketing campaigns.
- **🚀 Product Launch & Management:**
- Coordinate product launch plans, ensuring seamless execution with Sales, R&D, Clinical, Marketing, and Operations teams.
- Manage program budgets and ensure all marketing materials meet company-approved branding standards and trademark guidelines.
- **📣 Brand Awareness & Engagement:**
- Drive brand awareness on an ongoing basis.
- Identify and develop relationships with Key Opinion Leaders for speaking engagements, product testimonial videos, or educational tools.
- **🌐 Digital Marketing & Sales Enablement:**
- Manage digital marketing efforts and familiarity with systems such as marketing automation (e.g., Pardot), SalesForce.com, social media, and sales enablement (e.g., Seismic).
- Lead the development of support material, advertising, and collateral tools in collaboration with the marketing team and outside agencies.
- **🌟 Leadership & Teamwork:**
- Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop, execute programs, and drive the product development processes.
- Lead the development of support material, advertising, and collateral tools in collaboration with the marketing team and outside agencies.
**ASSUMPTION:** This role requires strong leadership and teamwork skills, with the ability to manage multiple projects and collaborate effectively with cross-functional teams.
**🎯 Required Qualifications**
- **Education:**
- BA/BS degree required, MBA preferred.
- **Experience:**
- A minimum of 5 years of experience in Medical Device Marketing.
- Experience in a hospital environment is required.
- **Required Skills:**
- Proven experience in B2B marketing to clinicians, managers, supply chain, risk managers, and c-suite for hospitals and ASCs in Orthopedic, Spine Surgery, and Pressure Injury Prevention.
- Experience translating customer insights into actionable plans and tools, with a disciplined approach to messaging, content, and campaign development.
- Expertise in creating relevant marketing content in highly regulated healthcare industries.
- Excellent marketing plan development and implementation skills, including product positioning and target segmentation.
- Strong digital marketing experience and familiarity with marketing automation, CRM, social media, and sales enablement tools.
- Excellent project management, communication, and interpersonal skills.
- Ability to clearly express oneself verbally and in writing in English (additional languages also preferred).
- Ability to work independently and in a team environment, manage multiple projects, and collaborate with cross-functional teams.
- Excellent facilitation skills, including the ability to create presentations and facilitate effective group presentations.
- Ability to effectively make formal and informal product presentations to individuals and large groups, including physicians, RNs, and other OR staff.
- Ability to identify and understand issues, problems, and opportunities, using effective approaches to choose a course of action or develop solutions.
- Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers’ needs.
- Ability to represent the Company professionally, creating positive interactions that lead to additional sales and the success of the Company.
- Ability to maintain the confidentiality of highly sensitive information.
- Ability to function in an operating room environment and attend surgical procedures.
- Ability to travel overnight (30%) with some weekend travel within the United States and internationally.
**Preferred Qualifications:**
- Experience with Mizuho OSI’s products or similar medical devices.
- Familiarity with the medical device regulatory environment.
**ASSUMPTION:** While not required, experience with Mizuho OSI’s products or similar medical devices and familiarity with the medical device regulatory environment would be beneficial for success in this role.
**ASSUMPTION:** The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Medical Device
- **Company Size:** 201-500 employees
- **Founded:** 1978
- **Company Description:** Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company’s portfolio includes specialty surgical tables for procedure-specific approaches that improve patient outcomes in spine and orthopedic surgeries along with disposable and reusable surgical patient care products.
- **Company Specialties:**
- Specialty Surgical Tables
- Patient Positioning
- Spine Surgical Tables
- Orthopedic Surgical Tables
- Disposable and Reusable Surgical Patient Care Products
- Pressure Injury Abatement
**📊 Role Analysis**
- **Career Level:** Mid-level to Senior
- **Reporting Structure:** This role reports directly to the Director of Marketing or a similar position.
- **Work Arrangement:** On-site, full-time, with approximately 30% overnight travel and some weekend travel within the United States and internationally.
- **Growth Opportunities:** This role offers opportunities to grow within the marketing department and potentially into leadership positions as the company expands its product portfolio and market share.
**ASSUMPTION:** The growth opportunities in this role depend on the candidate's performance, the company's growth trajectory, and the availability of suitable positions.
**🌍 Location & Work Environment**
- **Office Type:** On-site, corporate office environment
- **Office Location(s):** 30031 Ahern Avenue, Union City, CA 94587, US
- **Geographic Context:** Union City, California, is located in the San Francisco Bay Area, offering a diverse cultural scene, numerous outdoor activities, and a short commute to San Francisco and Oakland.
- **Work Schedule:** Full-time, 40 hours per week, with flexible hours to accommodate travel and project demands.
**ASSUMPTION:** The work schedule may vary based on project demands and the candidate's availability.
**💼 Interview & Application Insights**
- **Typical Process:**
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. In-person or virtual interview with the marketing team
5. Final interview with the director or vice president of marketing
6. Background check and reference check
7. Job offer
- **Key Assessment Areas:**
1. Marketing strategy and planning skills
2. Digital marketing and sales enablement expertise
3. Ability to work independently and in a team environment
4. Strong communication and presentation skills
5. Knowledge of the medical device industry and regulatory environment
- **Application Tips:**
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your marketing strategy, campaign development, and project management skills.
3. Research Mizuho OSI's products, market position, and competition to demonstrate your industry knowledge.
4. Practice presenting marketing plans and campaign ideas to showcase your communication and presentation skills.
**🛠️ Tools & Technologies**
- Marketing automation tools (e.g., Pardot)
- CRM (e.g., SalesForce.com)
- Social media platforms (e.g., LinkedIn, Twitter)
- Sales enablement tools (e.g., Seismic)
- Microsoft Office Suite (Word, Excel, PowerPoint, Teams)
- Project management tools (e.g., Asana, Trello, Jira)
**👔 Cultural Fit Considerations**
- **Company Values:**
- Innovation
- Quality
- Customer Focus
- Collaboration
- Integrity
- **Work Style:**
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- **Self-Assessment Questions:**
1. How do you align with Mizuho OSI's company values, particularly 'Innovation' and 'Customer Focus'?
2. How do you prefer to work in a team environment, and how do you handle conflicts or differing opinions?
3. How do you approach continuous learning and staying up-to-date with industry trends and new tools?
**🚨 Potential Challenges**
- Managing multiple projects and tight deadlines
- Working in a highly regulated industry with strict compliance requirements
- Travel requirements, including overnight and weekend travel
- Balancing strategic planning and tactical execution in a fast-paced environment
**📈 Similar Roles Comparison**
- **Product Marketing Manager (Medical Device Industry):** This role is similar to a Product Marketing Manager in the medical device industry, focusing on growing market share and driving product adoption. However, this role has a stronger emphasis on downstream marketing activities and sales enablement.
- **Brand Manager (Healthcare Industry):** While both roles involve marketing and branding, the Brand Manager role typically focuses on building brand awareness and managing brand identity, whereas this role focuses on growing market share and driving product adoption through targeted marketing campaigns.
- **Market Research Analyst:** Both roles require strong analytical skills and market research, but the Market Research Analyst role is more focused on data analysis and insights, while this role emphasizes strategic planning and campaign execution.
**📝 Sample Projects**
1. Developing and executing a targeted marketing campaign to increase market share for a new surgical table product line.
2. Coordinating a product launch event, including logistics, speaker management, and promotional materials.
3. Conducting market research to identify customer needs and preferences, and translating those insights into actionable marketing strategies.
**💡 Key Questions to Ask During Interview**
1. How does this role fit into the overall marketing strategy for Mizuho OSI's product portfolio?
2. What are the key priorities for this role in the first 90 days?
3. How does the marketing team collaborate with other departments, such as Sales, Clinical, and R&D?
4. What are the most significant challenges facing the marketing team, and how can this role help address them?
5. How does Mizuho OSI support the professional development and growth of its marketing team members?
**📝 Next Steps for Applicants**
- To apply for this position:
1. Submit your application through this link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your marketing strategy, campaign development, and project management skills.
4. Research Mizuho OSI's products, market position, and competition to demonstrate your industry knowledge.
5. Practice presenting marketing plans and campaign ideas to showcase your communication and presentation skills.
6. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
7. If invited to interview, arrive 10-15 minutes early to demonstrate punctuality and professionalism.
**⚠️ Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
