DTC Growth Analyst Program

📌 Core Information

🔹 Job Title: DTC Growth Analyst Program

🔹 Company: Book of the Month

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Online and Mail Order Retail

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working across various functional areas to drive growth in a DTC environment
• Managing and optimizing campaigns across multiple channels
• Analyzing member lifecycle performance and driving LTV improvements
• Collaborating with cross-functional teams to execute strategies and initiatives
• Gaining hands-on experience and accelerated responsibility

ASSUMPTION: This role is designed for early-career professionals seeking to accelerate their growth in the DTC and e-commerce industries.

📋 Key Responsibilities

✅ Working across two to three functional areas, including:

• Performance Marketing Management: Building, proving, and reporting on campaigns across paid social, email, and other digital marketing channels. Launching new channels and proposing strategic adjustments to optimize conversion.
• Member Experience Program Management: Supporting large-scale Member Experience campaigns, coordinating tasks, managing deliverables, and contributing to execution strategies.
• Churn, LTV & Rejoins: Compiling and analyzing member lifecycle performance and campaign data. Conducting tests and interpreting results to drive LTV improvements, rejoins, and churn reduction.
• Member Insights: Monitoring social media platforms, building and sending surveys, and collaborating with the CX team to gather and report on member insights.
• Influencer Program Management: Coordinating the monthly influencer program and evaluating performance to recommend enhancements.
• Media Buys & Partnerships: Executing media buys and partnerships, tracking performance, and identifying new customer acquisition opportunities through channels, brand partnerships, and activations.
• New Business Growth & Strategy: Building, executing, and optimizing campaigns. Analyzing performance across channels and working cross-functionally to drive growth for new business opportunities.

ASSUMPTION: The responsibilities listed are subject to change based on the needs of the business and the specific functional areas assigned to the candidate.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-3 years of experience in a fast-paced, dynamic environment

Required Skills:

• Advanced Excel skills and data analysis proficiency
• Strong communication skills and ability to articulate complex ideas
• Commercial aptitude and knack for identifying unique campaign ideas and sales strategies
• Deep understanding of the Book of the Month subscription product and member experience
• Strong attention to detail and accuracy
• Grit and perseverance in the face of challenges

Preferred Skills:

• Experience with Google Analytics or similar tools
• Familiarity with SQL or other database management systems
• Knowledge of the DTC and e-commerce industries

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and holiday schedule
• Book of the Month subscription and access to exclusive events
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level DTC growth analyst roles in New York City. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Book retail and subscription services

Company Size: 51-200 employees

Founded: 1926, with a rich history of championing emerging authors and bringing the best new fiction to readers

Company Description:

• Book of the Month is a subscription-based book club that curates and delivers high-quality, emerging fiction to its members
• The company is committed to celebrating and championing emerging authors and providing readers with books they might not have found elsewhere
• Book of the Month has chosen many unknown books that later became iconic works of American fiction

Company Specialties:

• Subscription-based book club
• Emerging fiction curation
• Member experience and engagement

Company Website: app.bookofthemonth.com/join-our-team

ASSUMPTION: Book of the Month is a well-established company with a strong reputation in the book retail industry, offering a unique opportunity for growth analysts to gain experience in a dynamic and creative environment.

📊 Role Analysis

Career Level: Early-career professional

Reporting Structure: The DTC Growth Analyst Program is designed to provide accelerated responsibility and exposure to key drivers of growth in digital commerce. The specific reporting structure will depend on the functional areas assigned to the candidate.

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future, depending on the company's policies and the candidate's role-specific needs

Growth Opportunities:

• Accelerated responsibility and exposure to key drivers of growth in digital commerce
• Potential for career progression into senior roles within the DTC and e-commerce industries
• Opportunities to work on diverse projects and gain experience in various functional areas

ASSUMPTION: The DTC Growth Analyst Program is designed to provide a fast track to career growth and development for early-career professionals passionate about the DTC and e-commerce industries.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in New York City

Office Location(s): 34 W 27th St., Floor 10, New York, New York 10001, US

Geographic Context:

• New York City, with its vibrant cultural scene and diverse population
• Close proximity to major transportation hubs and attractions
• Access to various amenities, including restaurants, shops, and entertainment venues

Work Schedule: Full-time, with flexible hours and the possibility of remote work in the future, depending on the company's policies and the candidate's role-specific needs

ASSUMPTION: The work environment at Book of the Month is dynamic, collaborative, and fast-paced, with a strong emphasis on creativity, innovation, and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Technical proficiency in relevant tools and software
• Passion for digital marketing, DTC business models, and emerging fiction

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for digital marketing, DTC business models, and emerging fiction in your application materials
• Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role
• Showcase your understanding of the Book of the Month brand and its mission during the interview process

ATS Keywords: Digital Marketing, DTC, Subscription Business Models, Emerging Fiction, Campaign Management, Data Analysis, Member Experience, Churn Reduction, LTV Improvement, Influencer Program Management, Media Buys & Partnerships, New Business Growth & Strategy

ASSUMPTION: The application process for the DTC Growth Analyst Program is competitive, and candidates should be prepared to demonstrate their unique qualifications and passion for the role.

🛠️ Tools & Technologies

• Google Analytics
• Microsoft Excel
• SQL or other database management systems
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Book of the Month may evolve over time, and candidates should be prepared to adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Celebrate and champion emerging authors and their work
• Provide readers with books they might not have found elsewhere
• Foster a collaborative and inclusive work environment
• Embrace continuous learning and growth
• Strive for excellence in all aspects of the business

Work Style:

• Dynamic and fast-paced, with a strong emphasis on creativity, innovation, and continuous learning
• Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration
• Results-driven, with a strong emphasis on performance and growth
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities

Self-Assessment Questions:

• How do your personal values align with Book of the Month's company values?
• How do you approach continuous learning and growth in a dynamic work environment?
• How do you balance creativity and innovation with a focus on performance and results?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Book of the Month's company values and work style during the interview process.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and quick learning
• The role may involve managing multiple projects and deadlines simultaneously
• Some functional areas may require working with large datasets and complex analytics
• The company's focus on emerging fiction may require candidates to stay up-to-date with the latest trends and authors in the industry

ASSUMPTION: The DTC Growth Analyst Program is designed to provide a challenging and rewarding experience for early-career professionals seeking to accelerate their growth in the DTC and e-commerce industries.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on DTC and subscription business models, requiring a unique skill set and industry-specific knowledge
• The role offers a broader range of responsibilities and growth opportunities compared to entry-level marketing or analytics positions
• Candidates should be prepared to take on significant responsibility and work cross-functionally with various teams

ASSUMPTION: The DTC Growth Analyst Program is designed to provide a unique and comprehensive experience for early-career professionals seeking to gain exposure to key drivers of growth in digital commerce.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive new customer acquisition
• Analyzing member lifecycle data to identify trends and opportunities for LTV improvement
• Coordinating a large-scale Member Experience campaign, such as the Annual Reading Challenge or Book of the Year initiative

ASSUMPTION: The specific projects assigned to candidates may vary depending on the functional areas they are working in and the needs of the business.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in the DTC Growth Analyst role?
• How does the company support the professional development of its employees?
• What opportunities are there for growth and progression within the DTC Growth Analyst Program and the company as a whole?
• How does the company approach cross-functional collaboration and teamwork?
• What are the most challenging aspects of the DTC Growth Analyst role, and how can I best prepare for them?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role
• Showcase your understanding of the Book of the Month brand and its mission during the interview process
• Follow up with the hiring manager one week after your final round interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.