E-commerce Business & Growth Manager

📌 Core Information

🔹 Job Title: E-commerce Business & Growth Manager

🔹 Company: Anti-Boring Project

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: E-commerce & Retail

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-4+ years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Driving paid media strategies across multiple platforms to boost sales and profitability
• Managing affiliate growth, with a focus on TikTok, to expand reach and revenue
• Optimizing marketplace performance and improving visibility for Anti-Boring Project's hero products
• Collaborating with creative teams to test and refine content for maximum impact
• Analyzing performance data and reporting insights to inform decision-making

ASSUMPTION: This role requires a versatile marketer comfortable wearing multiple hats, from performance analyst to channel operator. Strong analytical skills and a creative mindset are crucial for success.

📋 Key Responsibilities

✅ Paid Media Oversight: Launch, manage, and optimize ad campaigns across Meta, TikTok, and Amazon Sponsored Ads. Track KPIs like CAC, ROAS, and blended performance, and report insights regularly. Collaborate with creative teams to run A/B tests and double down on winning content.

✅ Marketplace Profitability & Reporting: Analyze performance across platforms (Amazon, DTC, TikTok) and track margins. Maintain clean and clear dashboards/spreadsheets with real-time profitability data. Recommend actionable tactics when results dip.

✅ Affiliate & Creator Management (TikTok-Focused): Build and manage TikTok affiliate campaigns. Find and onboard new creators, help them launch content, and track performance. Coordinate outreach and streamline collaboration using automation and CRM tools.

✅ Experimentation & Optimization: Stay ahead of platform changes and emerging marketing strategies. Run rapid, small-scale tests to improve performance. Strategize with the founder on new growth ideas and full-funnel experiments.

✅ Marketplace Management: Oversee campaigns, promotions, and conversion optimization on TikTok and Amazon. Keep listings updated and A+ content sharp. Improve store layout and ensure a seamless shopping experience on the website.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization. Strong organizational skills and the ability to prioritize tasks are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-4+ years of hands-on experience in e-commerce, paid media, or performance marketing

Required Skills:

• Proven experience with performance metrics, attribution models, and ROI analysis
• Excellent communication skills, with strong writing abilities
• Solid spreadsheet skills (Google Sheets/Excel) for forecasting and tracking spend
• Familiarity with Meta Ads Manager, Amazon Seller Central & Amazon Advertising Console, WooCommerce, TikTok Seller Center, TikTok Ads, and TikTok Affiliate
• Basic understanding of HubSpot

Preferred Skills:

• Previous experience working with creators/influencers on TikTok
• Past experience in fast-growing e-commerce or startup environments
• Experience with Sellerise, Sellerboard, and ShipStation
• Some background working with Slack, Notion, and G Suite
• Familiarity with Printful
• Exposure to GA4 (Google Analytics 4)
• Understanding of post-purchase analytics tools like Triple Whale, Northbeam, etc.
• Familiarity with automation tools (e.g., Zapier, Airtable sequences)

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. The ideal candidate will have a proven track record in driving growth and optimizing performance in e-commerce environments.

💰 Compensation & Benefits

Salary Range: $70,000 to $95,000 annually

Benefits:

• Professional Development: Access to resources, training, and certifications to refine design and content management skills
• Collaborative Work Culture: A supportive team environment that encourages creativity and innovation

Working Hours: Full-time (40 hours/week), with flexible scheduling and remote work arrangements

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Media Production & E-commerce

Company Size: 2-10 employees (Small, agile team with a startup-like culture)

Founded: 2021 (Relatively new, with rapid growth potential)

Company Description:

• Creative lab and content studio focused on revolutionizing daily life for neurodivergent individuals
• Offers unique, high-quality products and helpful content, including the popular "Anti-Planner"
• Emphasizes humor, relatability, and visual appeal in all products and content

Company Specialties:

• Product development for neurodivergent individuals
• Innovative and unconventional product design
• High-quality content creation and community building

Company Website: https://www.antiboringproject.com/

ASSUMPTION: Working at Anti-Boring Project offers a unique opportunity to make a significant impact in a growing company that prioritizes creativity, innovation, and supporting neurodiverse individuals.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the founder, with close collaboration with creative teams and other departments

Work Arrangement: Remote (Solely), with flexible scheduling and the ability to work from anywhere in the United States

Growth Opportunities:

• As the company grows, there may be opportunities to take on more responsibilities or move into a management role
• Working closely with the founder provides ample opportunities for learning and professional development
• Potential to expand the role's scope as the company enters new markets or launches new products

ASSUMPTION: This role offers significant growth potential, as the company is still in its early stages and looking to expand its offerings and reach.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): United States (Anywhere)

Geographic Context:

• The United States offers a large talent pool and diverse consumer base for e-commerce products
• Working remotely allows for a flexible work-life balance and the ability to work from anywhere in the country
• Anti-Boring Project's remote work culture fosters collaboration and inclusivity among team members

Work Schedule: Full-time (40 hours/week), with flexible scheduling and the ability to work asynchronously

ASSUMPTION: The remote work environment at Anti-Boring Project offers a high degree of flexibility and autonomy, allowing employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to assess cultural fit and basic qualifications
• In-depth interview with the founder to discuss the role, responsibilities, and growth opportunities
• Skills assessment or case study to evaluate problem-solving and analytical skills
• Final interview with the team to discuss team dynamics and long-term goals

Key Assessment Areas:

• Problem-solving and analytical skills
• Creativity and innovation
• Communication and collaboration skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Anti-Boring Project's mission and values in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Be ready to discuss your ideas for driving growth and optimizing performance in the role

ATS Keywords: E-commerce, Paid Media, Performance Marketing, Affiliate Management, Data Analysis, Communication, Spreadsheet Skills, Meta Ads Manager, Amazon Seller Central, WooCommerce, TikTok Ads, HubSpot, Creativity, Optimization, Collaboration, Experimentation

ASSUMPTION: The interview process at Anti-Boring Project is designed to assess both technical skills and cultural fit, with a strong emphasis on creativity, innovation, and adaptability.

🛠️ Tools & Technologies

• Meta Ads Manager (Facebook/Instagram)
• Amazon Seller Central & Amazon Advertising Console
• WooCommerce
• TikTok Seller Center
• TikTok Ads
• TikTok Affiliate
• Meta Business Suite
• HubSpot (basic understanding)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to manage campaigns, track performance, and optimize spending.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing unconventional ideas and approaches to solve everyday challenges
• Humor: Incorporating humor and fun into all aspects of the business
• Relatability: Creating products and content that resonate with neurodivergent individuals
• Visual Appeal: Designing high-quality, visually appealing products and content
• Quality: Prioritizing quality in all aspects of the business

Work Style:

• Creative and innovative, with a focus on solving problems in unique ways
• Collaborative, with a strong emphasis on teamwork and open communication
• Adaptable and flexible, with the ability to pivot and adjust strategies as needed
• Data-driven, with a focus on using performance metrics to inform decision-making

Self-Assessment Questions:

• Do you thrive in a creative, fast-paced environment that prioritizes innovation and humor?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you have a proven track record of driving growth and optimizing performance in e-commerce environments?
• Are you adaptable and able to pivot strategies based on data and market trends?

ASSUMPTION: Anti-Boring Project values a strong cultural fit, with a focus on creativity, innovation, and adaptability. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management
• Working remotely may present challenges in maintaining work-life balance and staying motivated
• The fast-paced, startup-like environment may require adaptability and the ability to pivot strategies quickly
• As the company grows, there may be increased pressure to meet performance targets and drive revenue

ASSUMPTION: These challenges are common in fast-growing e-commerce companies and can be mitigated with strong organizational skills, a growth mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional e-commerce roles, this position requires a strong focus on affiliate management, with a particular emphasis on TikTok
• While the role involves managing paid media campaigns, it also requires a deep understanding of marketplace profitability and optimization strategies
• This role offers significant growth potential, as the company is still in its early stages and looking to expand its offerings and reach

ASSUMPTION: This role is unique in its focus on affiliate management and marketplace optimization, making it an excellent fit for candidates with a strong background in e-commerce and performance marketing.

📝 Sample Projects

• Developing and executing a TikTok affiliate campaign to drive sales and expand reach
• Analyzing marketplace performance data to identify trends and optimize profitability
• Collaborating with creative teams to test and refine content for maximum impact on ad campaigns

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role, from strategic planning to hands-on execution and data-driven optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth plans and how this role fits into that vision?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and maintaining a healthy remote work culture?
• How does the company measure success for this role, and what key performance indicators (KPIs) will I be responsible for tracking?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions are designed to assess the company's long-term vision, commitment to employee growth, and approach to remote work. They also provide insight into the role's priorities and the company's strategic goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Be ready to discuss your ideas for driving growth and optimizing performance in the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.