📌 Core Information
🔹 Job Title: E-Commerce Trade Marketing Manager
🔹 Company: Perfetti Van Melle
🔹 Location: Changning District, Shanghai, China
🔹 Job Type: On-site, Full-time
🔹 Category: Food and Beverage Services
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end trade marketing activation plans
- Building channel-differentiated product portfolios and price strategies
- Providing accurate rolling forecast and demand forecast
- Delivering solid channel and market insights to drive business growth
ASSUMPTION: This role requires a high level of strategic thinking and analytical skills to optimize trade marketing investments and activities.
📋 Key Responsibilities
✅ Develop and execute trade marketing plans, promotions, and price guidance
✅ Monitor and improve the effectiveness of trade marketing initiatives
✅ Own and track the delivery of EC P&L and ensure timely TS reimbursement
✅ Work closely with key stakeholders to refine channel value chain
✅ Develop differentiated portfolio and commercial strategies for EC platforms
✅ Provide monthly demand forecast and monitor DTs' stock level
✅ Provide monthly sales tracking and regular rolling forecast with valuable insights
✅ Analyze internal data, market trends, and consumer insights for growth and innovation
✅ Identify and align key measurements for DTC business and develop EC dashboard
✅ Support EKAM with DT management and perform team admin tasks
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management to drive trade marketing success.
🎯 Required Qualifications
Education: Bachelor's degree or above
Experience: 5-8 years in E-Trade Marketing
Required Skills:
- Proven experience in E-Trade Marketing
- Data-driven mindset with proficiency in data analysis
- Creative thinking and problem-solving skills
- Excellent interpersonal skills and teamwork
- Results-oriented and self-driven approach
Preferred Skills:
- Experience in data insight
ASSUMPTION: Candidates with a strong background in E-Trade Marketing and data analysis are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level trade marketing manager in Shanghai is approximately CNY 300,000 - 400,000 per year. This estimate is based on market research and comparable roles in the region.
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Employee discounts on products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Perfetti Van Melle operates in the competitive food and beverage services industry, with a focus on confectionery products.
Company Size: With over 17,000 employees and operations in over 150 countries, Perfetti Van Melle is a large, global organization. This size offers opportunities for career growth and international exposure.
Founded: The company was founded in 2001 through the merger of Perfetti Spa and Van Melle N.V.
Company Description:
- Perfetti Van Melle is a privately owned company that produces and distributes candies and chewing gums worldwide.
- The company has a strong global presence, with operations in the Asia Pacific Region, Europe, Middle East, Africa, and the Americas.
- Perfetti Van Melle is committed to exploring new ways of doing things and innovative ideas that will inspire and delight consumers worldwide.
Company Specialties:
- Gums and Chewies and Confectionary Industry
Company Website: http://www.perfettivanmelle.com
ASSUMPTION: Working at Perfetti Van Melle offers opportunities to gain international experience and contribute to a global brand portfolio.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the trade marketing function.
Reporting Structure: The E-Commerce Trade Marketing Manager reports directly to the E-Commerce Director and works closely with various internal stakeholders, such as sales, marketing, and operations teams.
Work Arrangement: This role is on-site, with a flexible work arrangement that allows for remote work when necessary.
Growth Opportunities:
- Potential progression to a senior-level role within the trade marketing function
- Opportunities to gain international experience through cross-functional collaboration and global projects
- Chance to develop skills in data analysis, strategic planning, and stakeholder management
ASSUMPTION: This role offers a strong platform for career growth within the trade marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Perfetti Van Melle's Shanghai office is a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): 18F, NO. 55 Loushanguan Road, Shanghai, China (200336)
Geographic Context:
- Shanghai is a major commercial hub in China, offering a vibrant business environment and ample opportunities for professional growth.
- The office is located in the Changning District, a bustling area with easy access to public transportation and amenities.
- The city offers a mix of traditional Chinese culture and modern urban living, providing a unique experience for both locals and expats.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands and meetings.
ASSUMPTION: Working in Shanghai offers a dynamic and fast-paced work environment, with ample opportunities for professional development and cultural immersion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final round interview with the E-Commerce Director
Key Assessment Areas:
- Data analysis and problem-solving skills
- Strategic thinking and planning
- Interpersonal skills and teamwork
- Results-oriented mindset and initiative
Application Tips:
- Highlight relevant experience in E-Trade Marketing and data analysis
- Tailor your resume to emphasize skills and accomplishments related to the key responsibilities of the role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
- Research Perfetti Van Melle's company culture and values to demonstrate cultural fit
ATS Keywords: E-Trade Marketing, Data Analysis, Trade Marketing Plans, Promotions, Price Strategies, Market Insights, Sales Tracking, Demand Forecasting, Channel Management, Interpersonal Skills, Creative Thinking, Results-Oriented, Self-Driven, Team Player, Data-Driven Mindset
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., SQL, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies for this role are standard for the industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for products and consumers
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and results-driven approach
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong passion for consumer products and a deep understanding of consumer behavior?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you possess strong analytical skills and a data-driven mindset?
- Are you an effective communicator and collaborator, with the ability to build strong relationships with internal stakeholders?
ASSUMPTION: Candidates who align with Perfetti Van Melle's company values and work style are more likely to succeed in this role and contribute to the organization's success.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Adapting to a fast-paced, dynamic work environment
- Developing and executing trade marketing strategies in a competitive market
- Ensuring accurate and timely demand forecasting and sales tracking
ASSUMPTION: These challenges can be overcome by a strong, results-oriented candidate with a data-driven mindset and excellent interpersonal skills.
📈 Similar Roles Comparison
- This role is similar to other trade marketing manager positions, but with a specific focus on e-commerce platforms
- In comparison to other trade marketing roles, this position requires a stronger emphasis on data analysis and digital marketing strategies
- Career progression in this role could lead to senior-level positions within the trade marketing function or other related fields
ASSUMPTION: Candidates with experience in trade marketing and a strong background in data analysis are well-positioned to succeed in this role and progress in their careers.
📝 Sample Projects
- Developing and executing a trade marketing campaign for a new product launch on an e-commerce platform
- Analyzing sales data to identify trends and optimize pricing strategies for different channels
- Collaborating with cross-functional teams to refine the channel value chain and improve overall supply chain efficiency
ASSUMPTION: These sample projects illustrate the range of responsibilities and the data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and marketing, to drive business growth?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does Perfetti Van Melle support the professional development and growth of its employees?
- What are the most significant challenges facing the e-commerce trade marketing function, and how can this role address them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the key priorities and challenges facing the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume to highlight your relevant experience in E-Trade Marketing and data analysis
- Prepare a cover letter that demonstrates your passion for consumer products and your understanding of the role's key responsibilities
- If applicable, include a portfolio or examples of your previous work to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
