Ecommerce Marketing Analyst

📌 Core Information

🔹 Job Title: Ecommerce Marketing Analyst

🔹 Company: In-Shape Solutions LLC

🔹 Location: Orangevale, CA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-12

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing and optimizing digital acquisition channels to drive lead generation and new membership sales
• Delivering actionable insights and enhancing reporting infrastructure
• Collaborating cross-functionally to support efficient, data-driven growth
• Conducting market and competitive analysis to maintain a competitive edge

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and effective communication skills to succeed.

📋 Key Responsibilities

✅ Analyze core KPIs and acquisition channels to identify opportunities for lead generation, new membership units (NMUs), and increased lifetime value (LTV)

✅ Lead channel-level measurement and performance analysis, providing strategic recommendations to optimize spend and maximize ROI

✅ Support and execute Media Mix Modeling (MMM) to inform channel spend allocation and improve cost per acquisition (CPA) and incremental NMU contribution

✅ Manage and continuously improve reporting for the Growth Marketing team, ensuring accuracy and clarity of insights

✅ Analyze prospect behavior across the website, including on-site engagement, online checkout abandonment, and user journeys, to optimize conversion rate

✅ Conduct regular analysis to identify market trends, competitive benchmarking, and inform strategy

✅ Present complex data findings to cross-functional teams and leadership in a clear, actionable manner

✅ Contribute proactively to the overall marketing strategy and team initiatives

ASSUMPTION: This role requires a proactive approach to data analysis, strong problem-solving skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, data analytics, statistics, or a related field

Experience: Previous experience as a Marketing Analyst in a B2C business (retail or fitness industry preferred)

Required Skills:

• Proficiency in data analysis and visualization tools and techniques, including Excel, Tableau; experience with SQL is a plus
• Strong knowledge of web analytics tools (e.g., Google Analytics) and familiarity with digital marketing channels (Meta, Google, CTV, etc.)
• Knowledge of e-commerce best practices, online consumer behavior, and industry trends
• Strong critical thinking skills to assess client needs and propose effective solutions
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Strong oral and written communication skills, with the ability to work professionally and effectively with people at all levels of the organization
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously, maintain a structured work environment, and regularly meet department and company deadlines
• Self-motivated, results-oriented, and able to work independently in a fast-paced, team-oriented atmosphere
• Proficient in MS Office suite (Outlook, Word, PowerPoint, Excel, Teams)

Preferred Skills:

• Experience with A/B testing and experimentation methodologies
• Passion for fitness, health, and wellness

ASSUMPTION: Candidates with a strong educational background in a relevant field and previous experience in marketing analytics will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $90,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Free health club membership
• Casual work environment
• Discount on in-club retail items and any current vendor partner offerings (NASM, etc.)
• Opportunity for growth; professional development
• 401(K) savings plan
• Medical, dental, vision, and additional benefit plans available

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: Not specified

Company Description:

• In-Shape Fitness operates 63 full-service health clubs across California
• Offers a wide range of fitness classes, training sessions, and amenities
• Committed to motivating members to move, progress, and connect on their journey to a healthy mind, body, and spirit

Company Specialties:

• Personal Training
• Group Fitness classes
• Lap Swim
• Wellness
• Weight Training
• Kids Programming
• Swim Lessons
• Small Group Training
• Rest and Recovery
• Child Care
• Functional Fitness
• Tennis and Pickleball
• Basketball
• Racquetball

Company Website: http://inshape.com/careers

ASSUMPTION: In-Shape Fitness is a well-established company in the wellness and fitness industry, offering a comprehensive range of services and amenities to its members.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Senior Director of Growth Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential for professional development and career advancement within the company
• Opportunity to work on diverse projects and collaborate with cross-functional teams
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on diverse projects and collaborate with cross-functional teams.

🌍 Location & Work Environment

Office Type: Health club (On-site)

Office Location(s): 8680 Greenback Lane, #108, California Family Fitness, Orangevale, CA 95662, US

Geographic Context:

• Orangevale is a suburban city in Sacramento County, California
• Close proximity to Sacramento, offering easy access to urban amenities
• Mild Mediterranean climate, with warm, dry summers and cool, wet winters

Work Schedule: Full-time, typically 40 hours per week, with potential flexibility for the right candidate

ASSUMPTION: The work environment is fast-paced and team-oriented, with a focus on data-driven decision-making and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and potential team members
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Technical proficiency in relevant tools and software

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of e-commerce marketing and data analysis in your application materials
• Prepare for interview questions related to data analysis, problem-solving, and cultural fit

ATS Keywords: Ecommerce, Marketing Analyst, Digital Acquisition, Data Analysis, Web Analytics, A/B Testing, SQL, Tableau, Google Analytics, CPA, NMU, LTV, ROI

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences in data analysis and marketing.

🛠️ Tools & Technologies

• Excel
• Tableau
• SQL
• Google Analytics
• Meta (Facebook, Instagram)
• Google Ads
• Connected TV (CTV)

ASSUMPTION: Proficiency in relevant tools and software is essential for success in this role, as they are used daily to analyze data and optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Motivation
• Progress
• Connection
• Inspiration
• Excellence
• Integrity
• Community

Work Style:

• Data-driven
• Collaborative
• Fast-paced
• Results-oriented
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a passion for fitness, health, and wellness?

ASSUMPTION: Candidates who are motivated, results-oriented, and passionate about fitness and wellness are likely to be a good fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with changing priorities
• Collaborating effectively with cross-functional teams with varying levels of technical expertise
• Analyzing and interpreting complex data to drive strategic decision-making

ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome successfully.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position places a greater emphasis on e-commerce and digital acquisition channels
• In the fitness industry, this role requires a strong understanding of member behavior and trends to drive growth and retention
• Career progression may include opportunities to specialize in e-commerce marketing or advance to a management or leadership role

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, requiring a strong focus on e-commerce marketing and data analysis.

📝 Sample Projects

• Analyzing website user behavior to optimize checkout flow and reduce abandonment
• Conducting A/B tests to improve website conversion rates and drive incremental NMU volume
• Evaluating the performance of digital acquisition channels to optimize spend and maximize ROI

ASSUMPTION: These sample projects illustrate the data-driven, strategic nature of the role and the impact it can have on the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for interview questions related to data analysis, problem-solving, and cultural fit
• Research the company and industry to demonstrate your knowledge and enthusiasm for the position
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.