π Core Information
πΉ Job Title: Global Marketing | Graduate Program (m/w/d)
πΉ Company: Superchat
πΉ Location: Berlin, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: January 27, 2025
πΉ Experience Level: Entry-level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Active involvement in global online marketing campaigns
- Campaign analysis and performance improvement
- Content creation for paid social channels and social media accounts
- Staying updated on content marketing trends and integrating them into Superchat's strategy
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain practical experience in global online marketing and content creation.
π Key Responsibilities
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Campaign Management: Develop and execute global online marketing campaigns, ensuring they align with Superchat's overall strategy and objectives.
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Campaign Analysis: Analyze campaign performance, prepare reports, and derive actionable insights to improve future campaigns.
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Content Creation: Research, plan, and create engaging content for Superchat's paid social channels (Instagram, TikTok, Facebook, LinkedIn) and social media accounts.
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Trend Tracking: Monitor and analyze current content marketing trends and integrate relevant findings into Superchat's content strategy.
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work independently and in a team.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Entry-level position; no or little professional experience required.
Required Skills:
- Proficient in German (C2) and English (C1) β additional languages are a plus
- Strong analytical and creative skills
- Excellent communication and teamwork skills
- Basic knowledge of marketing principles and practices
Preferred Skills:
- Previous experience in marketing or content creation
- Familiarity with social media platforms and trends
- Basic knowledge of marketing tools and analytics
ASSUMPTION: While previous experience is not required, candidates with some practical marketing or content creation experience may have an advantage.
π° Compensation & Benefits
Salary Range: For entry-level positions in Berlin, the average salary range is β¬25,000 - β¬35,000 per year. Superchat offers an attractive compensation package.
Benefits:
- Annual budget for personal development (e.g., conferences, courses, books, career coaching)
- Choice of Urban Sports Club/John Reed membership or travel pass/dance subscription
- Modern office in the heart of Berlin with state-of-the-art equipment
- Strong onboarding program, regular coaching, and feedback for professional development
- Inclusive start-up culture with team spirit and regular events
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM).
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in Berlin. Actual compensation may vary based on individual qualifications and experience.
π Applicant Insights
π Company Context
Industry: Superchat operates in the software development industry, specializing in AI-powered WhatsApp automation software for businesses.
Company Size: Superchat is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: Superchat was founded in 2020 in Berlin, Germany.
Company Description:
- Superchat aims to revolutionize business-to-customer communication by providing a single platform for coordinating customer communications across popular messengers like WhatsApp Business, Instagram, Facebook, and more.
- The company focuses on creating an intuitive product, providing reliable support, and ensuring customer satisfaction.
- Superchat's mission is to make customer communication as simple and natural as conversations with friends.
Company Specialties:
- AI-powered WhatsApp automation software
- Customer communication management
- Social media marketing
Company Website: http://superchat.de
ASSUMPTION: Superchat's focus on innovation, customer satisfaction, and employee growth makes it an attractive employer for marketing professionals seeking to gain experience in a dynamic and collaborative environment.
π Role Analysis
Career Level: Entry-level (Graduate) position with opportunities for growth and professional development.
Reporting Structure: This role reports directly to the Marketing Manager or a similar position within Superchat's marketing department.
Work Arrangement: On-site position based in Superchat's Berlin office, with standard working hours.
Growth Opportunities:
- Gain practical experience in global online marketing and content creation
- Develop analytical and creative skills through hands-on projects
- Learn from experienced marketing professionals and collaborate with cross-functional teams
- Potential career progression into more senior marketing roles within the company
ASSUMPTION: This role offers an excellent opportunity for recent graduates to gain practical experience in marketing and content creation, while also providing a supportive work environment for professional growth.
π Location & Work Environment
Office Type: Modern, well-equipped office in the heart of Berlin.
Office Location(s): Superchat's headquarters is located in Berlin, Germany.
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a wide range of cultural, recreational, and culinary experiences.
- Berlin's central location in Europe makes it an ideal base for global marketing campaigns.
Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 6:00 PM) with flexibility for occasional remote work or adjusted hours, as needed.
ASSUMPTION: Working in Berlin offers a unique blend of urban living, cultural diversity, and professional opportunities, making it an attractive location for marketing professionals.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager or a member of the marketing team
- Final interview with the CEO or another senior member of the management team
Key Assessment Areas:
- Analytical and problem-solving skills
- Creativity and innovation
- Communication and teamwork skills
- Language proficiency (German and English)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Demonstrate your understanding of Superchat's mission and products in your application materials.
- Prepare examples of your previous marketing or content creation work to showcase during the interview.
- Research Superchat's competitors and industry trends to show your initiative and knowledge.
ATS Keywords: Global marketing, graduate program, online marketing, content creation, social media, campaign management, analytics, German language proficiency, English language proficiency
ASSUMPTION: Superchat's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
π οΈ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Facebook Insights)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Superchat uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
π Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer focus and satisfaction
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong desire to learn and grow professionally?
ASSUMPTION: Superchat values employees who are adaptable, collaborative, and committed to continuous learning and improvement.
π‘οΈ Potential Challenges
- Managing multiple global marketing campaigns simultaneously
- Keeping up with the fast-paced nature of the marketing industry and its constant evolution
- Balancing creative and analytical tasks, requiring strong multitasking skills
- Working in a dynamic start-up environment with potential fluctuations in priorities and workload
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on global online marketing campaigns and content creation for multiple social media platforms.
- Superchat's emphasis on innovation and continuous learning sets it apart from more traditional marketing agencies or in-house marketing departments.
- This role offers an excellent opportunity for recent graduates to gain practical experience in marketing and content creation, with potential career progression into more senior marketing roles within the company.
ASSUMPTION: This role is well-suited for recent graduates or early-career marketing professionals seeking to gain practical experience in global online marketing and content creation.
π Sample Projects
- Develop and execute a global online marketing campaign for a new product launch
- Create engaging content for Superchat's paid social channels and social media accounts, tailored to each platform's audience and best practices
- Analyze campaign performance and derive actionable insights to improve future campaigns
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, while also providing an understanding of the day-to-day tasks and deliverables.
πΌ Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous marketing or content creation work to showcase during the interview
- Research Superchat's competitors and industry trends to show your initiative and knowledge
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.