📌 Core Information
- Job Title: Ecommerce Marketing & Content Manager, B2B
- Company: OLIVER Agency - North America
- Location: Toronto, ON
- Job Type: On-site
- Category: Advertising Services
- Date Posted: May 29, 2025
🚀 Job Overview
Key aspects of this role include:
- Managing digital content strategy across web, email, and multichannel campaigns
- Executing national email programs and driving website optimization
- Collaborating with cross-functional teams to align marketing initiatives with business objectives
- Monitoring website metrics and CRM performance to uncover optimization opportunities
- Conducting competitive analysis and staying ahead of industry trends
ASSUMPTION: This role requires a strong background in digital marketing, content management, and eCommerce. The ideal candidate will have experience in B2B marketing and be comfortable working in a fast-paced, collaborative environment.
📋 Key Responsibilities
- 🌐 Digital Content Strategy: Manage and execute digital content strategy across web, email, and multichannel campaigns.
- 📧 Email Marketing: Own the execution of the national email program, including calendar management, creative development, and stakeholder approvals.
- 📊 Website Optimization: Drive website optimization through content management and performance analysis.
- 🎨 Creative Collaboration: Collaborate with Studio teams to develop engaging digital assets.
- 💰 Budget Management: Manage marketing budget allocation and track ROI.
- 🤝 Cross-Functional Collaboration: Partner with cross-functional teams to align marketing initiatives with business objectives.
- 📈 Performance Analysis: Monitor and analyze website metrics and CRM performance to uncover optimization opportunities.
- 🔎 Competitive Analysis: Conduct competitive analysis and stay ahead of industry trends.
- 📊 Reporting: Build and present comprehensive reports on marketing and site KPIs.
ASSUMPTION: The ideal candidate will have experience in eCommerce marketing, content management, and analytical skills to interpret data and provide actionable insights.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field
Experience:
- 3-6 years of experience in marketing, with at least 1 year specific to eCommerce
Required Skills:
- Proven experience in eCommerce marketing and content management
- Fluency in both French and English
- Experience with Content creation, CRM (SalesForce Marketing Cloud), and Website content (Youtube, CloudCraze, Drupal, HTML)
- Analytical skills with ability to interpret data from various sources and provide actionable insights (HotJar, Adobe Analytics, SalesForce Marketing Cloud, primary research, etc.)
- Project management skills and experience with agile methodologies
- Ability to manage multiple priorities in a fast-moving environment
- Data visualization and reporting skills
- Strategic thinking with a results-driven approach
Preferred Skills:
- Experience in B2B marketing
ASSUMPTION: Candidates should have a strong background in eCommerce marketing, content management, and analytical skills. Experience in B2B marketing is a plus.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for role, experience level, and location)
Benefits:
- Comprehensive health, dental, and vision coverage
- Retirement savings plan with company match
- Generous vacation and time-off policies
- Employee assistance program
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits package is competitive and designed to support work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2004
Company Description:
- OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
- Established in 2004, OLIVER has grown to partner with over 300 clients in 48 countries and counting.
- OLIVER is part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering), and Aylesworth Fleming (property marketing).
- IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions.
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- AI
Company Website:
https://www.oliver.agency
ASSUMPTION: OLIVER's unique model allows them to move at the speed of modern business, driving change from the inside out and helping clients build better solutions, systems, and brands.
📊 Role Analysis
Career Level: Mid-Senior level role, reporting to the B2B eCommerce Manager
Reporting Structure: The Ecommerce Marketing & Content Manager will report directly to the B2B eCommerce Manager.
Work Arrangement: On-site, full-time position with a hybrid work arrangement available.
Growth Opportunities:
- Opportunities for career progression within the marketing department and the broader OLIVER organization
- Potential to work on high-impact projects and collaborate with diverse teams
- Exposure to cutting-edge AI technology and innovative marketing strategies
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location: 151 Rosebery Avenue, London, London EC21R 4AB, GB
Geographic Context:
- Toronto, ON, is a multicultural city with a vibrant tech industry and a strong focus on innovation and creativity.
- The office is located in the heart of downtown Toronto, offering easy access to public transportation, amenities, and cultural attractions.
Work Schedule: Standard business hours with flexibility for remote work arrangements
ASSUMPTION: The office location offers a dynamic and engaging work environment, with easy access to amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final round interview with key stakeholders
5. Background check and offer extension
Key Assessment Areas:
- Digital marketing and content management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with OLIVER's values
- Strategic thinking and results-driven approach
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of eCommerce marketing and content management strategies
- Demonstrate your ability to manage multiple priorities and work in a fast-paced environment
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Ecommerce Marketing, Content Management, Digital Marketing, Email Marketing, Website Optimization, Performance Analysis, Project Management, Data Analysis, CRM, Content Creation, Agile Methodologies, Strategic Thinking, Results-Driven, Data Visualization, Competitive Analysis, Reporting, Bilingual, French, English
ASSUMPTION: The interview process will focus on assessing your skills, cultural fit, and alignment with OLIVER's values and the specific requirements of this role.
🛠️ Tools & Technologies
- SalesForce Marketing Cloud
- Adobe Analytics
- HotJar
- CloudCraze
- Drupal
- HTML
- Agile methodologies
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Be Ambitious: Strive to succeed and push boundaries
- Be Imaginative: Think creatively and challenge the status quo
- Be Inspirational: Do groundbreaking work and inspire others
- Be Always Learning: Stay curious and listen to understand
- Be Results-Focused: Exceed expectations and deliver results
- Be Actively Pro-Inclusive and Anti-Racist: Foster an inclusive environment and actively challenge discrimination
Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Fast-paced and dynamic, with a strong emphasis on agility and adaptability
- Data-driven and analytical, with a focus on continuous improvement
- Creative and innovative, with a strong emphasis on pushing boundaries
Self-Assessment Questions:
- How do you align with OLIVER's values, particularly 'Be Ambitious' and 'Be Results-Focused'?
- How do you approach managing multiple priorities in a fast-moving environment?
- How do you stay curious and continue learning in a rapidly evolving field like eCommerce marketing?
ASSUMPTION: OLIVER values a strong cultural fit and actively promotes diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing creative and analytical aspects of the role
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and technological advancements in eCommerce marketing
📈 Similar Roles Comparison
- Ecommerce Marketing Manager (B2C): Focuses on consumer-facing eCommerce strategies, while this role focuses on B2B strategies. Both roles require strong analytical skills and experience in eCommerce marketing.
- Content Manager: Oversees content creation and strategy across various channels, while this role focuses specifically on eCommerce content. Both roles require strong content management skills and experience.
- Marketing Manager: Manages overall marketing strategies, while this role focuses on eCommerce marketing strategies. Both roles require strong marketing skills and experience.
ASSUMPTION: This role is unique in its focus on B2B eCommerce marketing and content management, requiring a specific set of skills and experiences.
📝 Sample Projects
- Developing and executing a national email campaign to drive customer engagement and sales
- Optimizing the company's eCommerce website to improve user experience and conversion rates
- Collaborating with cross-functional teams to create engaging digital assets for marketing campaigns
- Conducting competitive analysis to identify gaps and opportunities in the market
- Building and presenting comprehensive reports on marketing and site KPIs to stakeholders
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare to tackle them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the expectations and requirements for success.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for a phone or video screening and subsequent interviews with the hiring manager and key stakeholders
- Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions
- If selected, complete the background check process and await the offer extension
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
