eCommerce Marketing Manager
iHerb
Full-time
On-site
Irvine, California, United States
🛒 E-commerce Marketing
📌 Core Information
- Job Title: eCommerce Marketing Manager
- Company: iHerb
- Location: Irvine, California, United States
- Job Type: Full-time, On-site (Remote OK)
- Category: Retail, E-commerce
- Date Posted: May 24, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-stack digital marketing strategies to drive brand awareness and sales for iHerb's private label brands.
- Collaborating cross-functionally with internal teams to optimize multi-channel initiatives and ensure cohesive brand presence.
- Analyzing campaign performance and providing actionable insights to optimize marketing efforts.
- Supporting go-to-market (GTM) planning and execution for product launches and seasonal promotions across DTC and marketplace channels.
*ASSUMPTION: This role requires a strategic executor with hands-on experience across multiple digital channels, strong analytical skills, and the ability to work independently in a fast-paced environment.*
📋 Key Responsibilities
- Campaign Management: Develop, execute, and optimize digital marketing campaigns across paid media, influencer marketing, social commerce, and email to grow brand awareness and drive sales.
- Cross-Functional Collaboration: Work closely with internal teams (house brands, marketing operations, merchandising, inventory planning, and analytics) to deliver cohesive campaigns aligned with brand and revenue goals.
- Campaign Planning: Assist in creating promotional calendars and campaign briefs, ensuring timely execution and cross-functional alignment.
- Performance Analysis: Analyze marketing campaign performance using key metrics to provide actionable recommendations for optimization.
- Content Strategy: Contribute to content strategies across digital touchpoints, including landing pages, paid ads, product pages, and social content.
- Brand Consistency: Help maintain brand consistency and messaging across international and domestic campaigns.
- Reporting: Prepare reports and marketing recaps for internal stakeholders.
*ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to meet tight deadlines.*
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).
- Experience:
- 5+ years of hands-on marketing experience, preferably with DTC, CPG, or eCommerce brands.
- Minimum 2 years of eCommerce experience with high-volume DTC brands (in-house experience preferred).
- Experience with international campaigns is an advantage.
- Amazon Vendor Central or Seller Central experience is preferred.
- Required Skills:
- Broad understanding of DTC marketing strategies and eCommerce best practices.
- Demonstrated ability to manage multiple projects simultaneously with keen attention to detail and deadlines.
- Data-driven mindset focusing on performance metrics, customer acquisition, and retention.
- Experience with website content management, paid advertising, email marketing, and social media.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Self-starter with high adaptability and the ability to work independently in a fast-paced environment.
- Technical Proficiency:
- High aptitude and ability to make efficient use of online productivity and communication tools, such as the Google Workspace suite and Asana.
- Proficient in Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint) and Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) is preferred.
*ASSUMPTION: Candidates should have a strong understanding of digital marketing strategies and eCommerce best practices, with a proven track record of driving brand awareness and sales through multi-channel initiatives.*
💰 Compensation & Benefits
- Salary Range: $77,234 - $147,446 USD per year (based on iHerb's provided range)
- Benefits:
- Medical, dental, vision, and basic life insurance plans.
- 401(k) plan.
- Time Off and Paid Sick Leave policies.
- Paid holidays throughout the calendar year.
- Restricted Stock Units and annual bonuses based on eligibility and performance criteria.
- Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.
*ASSUMPTION: The provided salary range is an estimate based on iHerb's given pay scale. Actual compensation may vary based on factors such as geographic location, experience, and negotiation.*
📌 Applicant Insights
🔍 Company Context
- Industry: Retail, specifically focused on health and wellness products.
- Company Size: 1,001-5,000 employees (mid-sized).
- Founded: 1996, with over 25 years of experience in the health and wellness industry.
- Company Description: iHerb is dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. They believe in making health and wellness accessible to all and empowering people to enhance their health, happiness, and well-being.
- Company Specialties: Vitamins, sports nutrition, natural supplements and remedies, natural foods, environment-friendly goods, dry foods, and eCommerce.
📊 Role Analysis
- Career Level: Mid-level marketing role with a focus on eCommerce and digital marketing strategies.
- Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the marketing department.
- Work Arrangement: On-site position with remote work flexibility. The number of remote workdays is not specified, but the role is open to remote candidates.
- Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department.
- Opportunities to work on high-impact projects and contribute to the growth of iHerb's private label brands.
*ASSUMPTION: This role offers growth opportunities within the marketing department, with potential career progression into senior-level positions or management roles.*
🌍 Location & Work Environment
- Office Type: iHerb's headquarters is located in Irvine, California, with additional offices worldwide.
- Office Location(s): 17400 Laguna Canyon Rd, Suite 400, Irvine, California 92618, US (headquarters).
- Geographic Context: Irvine, California, is located in Orange County, approximately 40 miles southeast of Los Angeles. The area offers a mix of urban and suburban living, with a mild Mediterranean climate and numerous outdoor activities.
- Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work.
*ASSUMPTION: The work environment at iHerb's headquarters is collaborative and fast-paced, with a focus on driving brand awareness and sales through digital marketing strategies.*
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the HR department.
3. In-depth interviews with the hiring manager and/or team members.
4. Final round interviews, potentially including a case study or presentation.
5. Background check and offer extension.
- Key Assessment Areas:
- Digital marketing strategy and execution.
- Data analysis and performance optimization.
- Cross-functional collaboration and communication skills.
- Problem-solving and adaptability in a fast-paced environment.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing experience and skills.
2. Showcase your understanding of iHerb's brand and products, as well as your familiarity with the health and wellness industry.
3. Demonstrate your ability to manage multiple projects simultaneously and meet tight deadlines.
*ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's digital marketing skills, strategic thinking, and ability to work effectively in a fast-paced, collaborative environment.*
🛠️ Tools & Technologies
- Google Workspace suite (Google Docs, Sheets, Slides, Gmail, Drive)
- Asana (project management)
- Google Analytics
- Google Ads
- Meta Ads Manager
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Amazon Vendor Central or Seller Central (preferred)
*ASSUMPTION: Candidates should be proficient in using online productivity and communication tools, as well as digital marketing platforms and email marketing software.*
👔 Cultural Fit Considerations
- Company Values:
- Focus on the Customer
- Empower Our People
- Be Entrepreneurial & Pivot Quickly
- Embrace Diversity & Inclusion
- Strive for Simplicity
- Work Style:
- Collaborative and fast-paced environment.
- Data-driven decision-making and continuous optimization.
- Strong focus on customer acquisition, retention, and brand awareness.
- Flexibility and adaptability in a dynamic, evolving market.
- Self-Assessment Questions:
1. How do you ensure that your marketing strategies align with iHerb's brand values and customer focus?
2. Describe a time when you had to pivot quickly in a marketing campaign. How did you adapt, and what was the outcome?
3. How do you approach working with diverse teams and embracing different perspectives?
*ASSUMPTION: Candidates should be able to demonstrate a strong fit with iHerb's company values and work style, with a focus on customer-centric marketing strategies and adaptability in a fast-paced environment.*
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing multiple projects simultaneously with tight deadlines.
- Collaborating effectively with cross-functional teams and stakeholders.
- Keeping up with the latest digital marketing trends and best practices.
- Company-Specific Challenges:
- Working in a fast-paced, dynamic environment with evolving priorities.
- Balancing international campaigns and ensuring brand consistency across multiple markets.
- Location-Specific Challenges:
- Potential traffic congestion and commuting time in the Irvine area.
- Adapting to the local work culture and networking within the Southern California business community.
*ASSUMPTION: Candidates should be prepared to manage multiple projects simultaneously, collaborate effectively with cross-functional teams, and adapt to a fast-paced, dynamic work environment.*
📈 Similar Roles Comparison
- eCommerce Marketing Manager vs. Digital Marketing Manager:
- eCommerce Marketing Manager: Focuses on driving sales and brand awareness through digital marketing channels within an eCommerce environment. Requires a strong understanding of eCommerce best practices and marketplace advertising.
- Digital Marketing Manager: Oversees digital marketing strategies across various channels, with a broader scope that may include both online and offline marketing efforts. May have less focus on eCommerce-specific strategies and marketplace advertising.
- Industry-Specific Context:
- Health and wellness industry: Requires a strong understanding of health and wellness products, trends, and consumer behavior. Familiarity with the health and wellness industry is preferred.
- Career Path Comparison:
- eCommerce Marketing Manager: Potential career progression into senior marketing roles or management positions within the eCommerce or digital marketing departments.
- Digital Marketing Manager: Potential career progression into senior marketing roles or management positions within the marketing department, with a broader scope across various marketing channels.
*ASSUMPTION: This role is similar to an eCommerce Marketing Manager, with a focus on driving sales and brand awareness through digital marketing channels within an eCommerce environment.*
📝 Sample Projects
- Product Launch Campaign: Develop and execute a multi-channel marketing campaign to launch a new iHerb private label product, including paid media, influencer marketing, social commerce, and email marketing strategies.
- Seasonal Promotion: Collaborate with cross-functional teams to create and execute a seasonal promotion campaign, optimizing multi-channel initiatives to drive brand visibility, customer engagement, and conversions.
- International Campaign: Work with regional marketing teams to adapt and localize marketing campaigns for international markets, ensuring brand consistency and compliance with local regulations.
*ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative efforts required for this role, focusing on driving brand awareness, customer engagement, and conversions through digital marketing strategies.*
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role collaborate with other marketing teams and departments within iHerb?
3. What are the most significant challenges facing the iHerb brand in the current market, and how can this role contribute to addressing them?
4. How does iHerb support the growth and development of its employees, particularly within the marketing department?
5. What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?
*ASSUMPTION: These interview questions help candidates better understand the role's priorities, collaborative efforts, and growth opportunities, as well as iHerb's marketing strategies and performance metrics.*
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.iherb.com/global/en/job/6505530003/eCommerce-Marketing-Manager).
2. Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of iHerb's brand and products.
3. Prepare for interviews by researching iHerb's company culture, values, and marketing strategies.
4. Follow up with the hiring manager or HR department after your interview, expressing your interest in the role and reiterating your qualifications.
5. If requested, complete a case study or presentation to demonstrate your digital marketing skills and strategic thinking.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: eCommerce Marketing Manager
- Company: iHerb
- Location: Irvine, California, United States
- Job Type: Full-time, On-site (Remote OK)
- Category: Retail, E-commerce
- Date Posted: May 24, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-stack digital marketing strategies to drive brand awareness and sales for iHerb's private label brands.
- Collaborating cross-functionally with internal teams to optimize multi-channel initiatives and ensure cohesive brand presence.
- Analyzing campaign performance and providing actionable insights to optimize marketing efforts.
- Supporting go-to-market (GTM) planning and execution for product launches and seasonal promotions across DTC and marketplace channels.
*ASSUMPTION: This role requires a strategic executor with hands-on experience across multiple digital channels, strong analytical skills, and the ability to work independently in a fast-paced environment.*
📋 Key Responsibilities
- Campaign Management: Develop, execute, and optimize digital marketing campaigns across paid media, influencer marketing, social commerce, and email to grow brand awareness and drive sales.
- Cross-Functional Collaboration: Work closely with internal teams (house brands, marketing operations, merchandising, inventory planning, and analytics) to deliver cohesive campaigns aligned with brand and revenue goals.
- Campaign Planning: Assist in creating promotional calendars and campaign briefs, ensuring timely execution and cross-functional alignment.
- Performance Analysis: Analyze marketing campaign performance using key metrics to provide actionable recommendations for optimization.
- Content Strategy: Contribute to content strategies across digital touchpoints, including landing pages, paid ads, product pages, and social content.
- Brand Consistency: Help maintain brand consistency and messaging across international and domestic campaigns.
- Reporting: Prepare reports and marketing recaps for internal stakeholders.
*ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to meet tight deadlines.*
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).
- Experience:
- 5+ years of hands-on marketing experience, preferably with DTC, CPG, or eCommerce brands.
- Minimum 2 years of eCommerce experience with high-volume DTC brands (in-house experience preferred).
- Experience with international campaigns is an advantage.
- Amazon Vendor Central or Seller Central experience is preferred.
- Required Skills:
- Broad understanding of DTC marketing strategies and eCommerce best practices.
- Demonstrated ability to manage multiple projects simultaneously with keen attention to detail and deadlines.
- Data-driven mindset focusing on performance metrics, customer acquisition, and retention.
- Experience with website content management, paid advertising, email marketing, and social media.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Self-starter with high adaptability and the ability to work independently in a fast-paced environment.
- Technical Proficiency:
- High aptitude and ability to make efficient use of online productivity and communication tools, such as the Google Workspace suite and Asana.
- Proficient in Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint) and Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) is preferred.
*ASSUMPTION: Candidates should have a strong understanding of digital marketing strategies and eCommerce best practices, with a proven track record of driving brand awareness and sales through multi-channel initiatives.*
💰 Compensation & Benefits
- Salary Range: $77,234 - $147,446 USD per year (based on iHerb's provided range)
- Benefits:
- Medical, dental, vision, and basic life insurance plans.
- 401(k) plan.
- Time Off and Paid Sick Leave policies.
- Paid holidays throughout the calendar year.
- Restricted Stock Units and annual bonuses based on eligibility and performance criteria.
- Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.
*ASSUMPTION: The provided salary range is an estimate based on iHerb's given pay scale. Actual compensation may vary based on factors such as geographic location, experience, and negotiation.*
📌 Applicant Insights
🔍 Company Context
- Industry: Retail, specifically focused on health and wellness products.
- Company Size: 1,001-5,000 employees (mid-sized).
- Founded: 1996, with over 25 years of experience in the health and wellness industry.
- Company Description: iHerb is dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. They believe in making health and wellness accessible to all and empowering people to enhance their health, happiness, and well-being.
- Company Specialties: Vitamins, sports nutrition, natural supplements and remedies, natural foods, environment-friendly goods, dry foods, and eCommerce.
📊 Role Analysis
- Career Level: Mid-level marketing role with a focus on eCommerce and digital marketing strategies.
- Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the marketing department.
- Work Arrangement: On-site position with remote work flexibility. The number of remote workdays is not specified, but the role is open to remote candidates.
- Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department.
- Opportunities to work on high-impact projects and contribute to the growth of iHerb's private label brands.
*ASSUMPTION: This role offers growth opportunities within the marketing department, with potential career progression into senior-level positions or management roles.*
🌍 Location & Work Environment
- Office Type: iHerb's headquarters is located in Irvine, California, with additional offices worldwide.
- Office Location(s): 17400 Laguna Canyon Rd, Suite 400, Irvine, California 92618, US (headquarters).
- Geographic Context: Irvine, California, is located in Orange County, approximately 40 miles southeast of Los Angeles. The area offers a mix of urban and suburban living, with a mild Mediterranean climate and numerous outdoor activities.
- Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work.
*ASSUMPTION: The work environment at iHerb's headquarters is collaborative and fast-paced, with a focus on driving brand awareness and sales through digital marketing strategies.*
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening with the HR department.
3. In-depth interviews with the hiring manager and/or team members.
4. Final round interviews, potentially including a case study or presentation.
5. Background check and offer extension.
- Key Assessment Areas:
- Digital marketing strategy and execution.
- Data analysis and performance optimization.
- Cross-functional collaboration and communication skills.
- Problem-solving and adaptability in a fast-paced environment.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing experience and skills.
2. Showcase your understanding of iHerb's brand and products, as well as your familiarity with the health and wellness industry.
3. Demonstrate your ability to manage multiple projects simultaneously and meet tight deadlines.
*ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's digital marketing skills, strategic thinking, and ability to work effectively in a fast-paced, collaborative environment.*
🛠️ Tools & Technologies
- Google Workspace suite (Google Docs, Sheets, Slides, Gmail, Drive)
- Asana (project management)
- Google Analytics
- Google Ads
- Meta Ads Manager
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Amazon Vendor Central or Seller Central (preferred)
*ASSUMPTION: Candidates should be proficient in using online productivity and communication tools, as well as digital marketing platforms and email marketing software.*
👔 Cultural Fit Considerations
- Company Values:
- Focus on the Customer
- Empower Our People
- Be Entrepreneurial & Pivot Quickly
- Embrace Diversity & Inclusion
- Strive for Simplicity
- Work Style:
- Collaborative and fast-paced environment.
- Data-driven decision-making and continuous optimization.
- Strong focus on customer acquisition, retention, and brand awareness.
- Flexibility and adaptability in a dynamic, evolving market.
- Self-Assessment Questions:
1. How do you ensure that your marketing strategies align with iHerb's brand values and customer focus?
2. Describe a time when you had to pivot quickly in a marketing campaign. How did you adapt, and what was the outcome?
3. How do you approach working with diverse teams and embracing different perspectives?
*ASSUMPTION: Candidates should be able to demonstrate a strong fit with iHerb's company values and work style, with a focus on customer-centric marketing strategies and adaptability in a fast-paced environment.*
⚠️ Potential Challenges
- Role-Specific Challenges:
- Managing multiple projects simultaneously with tight deadlines.
- Collaborating effectively with cross-functional teams and stakeholders.
- Keeping up with the latest digital marketing trends and best practices.
- Company-Specific Challenges:
- Working in a fast-paced, dynamic environment with evolving priorities.
- Balancing international campaigns and ensuring brand consistency across multiple markets.
- Location-Specific Challenges:
- Potential traffic congestion and commuting time in the Irvine area.
- Adapting to the local work culture and networking within the Southern California business community.
*ASSUMPTION: Candidates should be prepared to manage multiple projects simultaneously, collaborate effectively with cross-functional teams, and adapt to a fast-paced, dynamic work environment.*
📈 Similar Roles Comparison
- eCommerce Marketing Manager vs. Digital Marketing Manager:
- eCommerce Marketing Manager: Focuses on driving sales and brand awareness through digital marketing channels within an eCommerce environment. Requires a strong understanding of eCommerce best practices and marketplace advertising.
- Digital Marketing Manager: Oversees digital marketing strategies across various channels, with a broader scope that may include both online and offline marketing efforts. May have less focus on eCommerce-specific strategies and marketplace advertising.
- Industry-Specific Context:
- Health and wellness industry: Requires a strong understanding of health and wellness products, trends, and consumer behavior. Familiarity with the health and wellness industry is preferred.
- Career Path Comparison:
- eCommerce Marketing Manager: Potential career progression into senior marketing roles or management positions within the eCommerce or digital marketing departments.
- Digital Marketing Manager: Potential career progression into senior marketing roles or management positions within the marketing department, with a broader scope across various marketing channels.
*ASSUMPTION: This role is similar to an eCommerce Marketing Manager, with a focus on driving sales and brand awareness through digital marketing channels within an eCommerce environment.*
📝 Sample Projects
- Product Launch Campaign: Develop and execute a multi-channel marketing campaign to launch a new iHerb private label product, including paid media, influencer marketing, social commerce, and email marketing strategies.
- Seasonal Promotion: Collaborate with cross-functional teams to create and execute a seasonal promotion campaign, optimizing multi-channel initiatives to drive brand visibility, customer engagement, and conversions.
- International Campaign: Work with regional marketing teams to adapt and localize marketing campaigns for international markets, ensuring brand consistency and compliance with local regulations.
*ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative efforts required for this role, focusing on driving brand awareness, customer engagement, and conversions through digital marketing strategies.*
❓ Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role collaborate with other marketing teams and departments within iHerb?
3. What are the most significant challenges facing the iHerb brand in the current market, and how can this role contribute to addressing them?
4. How does iHerb support the growth and development of its employees, particularly within the marketing department?
5. What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?
*ASSUMPTION: These interview questions help candidates better understand the role's priorities, collaborative efforts, and growth opportunities, as well as iHerb's marketing strategies and performance metrics.*
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.iherb.com/global/en/job/6505530003/eCommerce-Marketing-Manager).
2. Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of iHerb's brand and products.
3. Prepare for interviews by researching iHerb's company culture, values, and marketing strategies.
4. Follow up with the hiring manager or HR department after your interview, expressing your interest in the role and reiterating your qualifications.
5. If requested, complete a case study or presentation to demonstrate your digital marketing skills and strategic thinking.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.