ECommerce Marketing Manager

📌 Core Information

🔹 Job Title: ECommerce Marketing Manager

🔹 Company: Mondelēz International

🔹 Location: Bogota, Colombia

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading eRetail strategy and execution to drive visibility, availability, and effective presence among digital retailers.
• Transforming data into actions to drive profitable growth for Mondelēz International's brands.
• Collaborating with key account managers and multi-category teams to implement plans that achieve annual targets.
• Designing pricing and promotion strategies that ensure the profitable growth of our brands.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence stakeholders to drive results in the fast-paced eCommerce landscape.

📋 Key Responsibilities

✅ Lead eRetail strategy and execution, driving visibility, availability, automating content, and ensuring channel-aligned promotions.

✅ Responsible for transforming data into actions to drive profitable growth for Mondelēz International's brands.

✅ Lead digital campaigns alongside agencies and stakeholders.

✅ Design pricing and promotion strategies that ensure the profitable growth of our brands.

✅ Collaborate with key account managers and multi-category teams to implement plans that achieve annual targets and capitalize on market opportunities.

ASSUMPTION: This role requires a strong understanding of consumer insights, omnichannel strategy, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Professional in administrative careers.

Experience: 5 years of experience in digital marketing, eCommerce, or trade marketing in FMCG companies.

Required Skills:

• Solid experience in omnichannel strategy, agency management, media budgeting, and retail media.
• Strong strategic thinking, consumer/shopper focus, and results-oriented.

Preferred Skills:

• Experience with data analysis tools and platforms.
• Fluency in Spanish and English.

ASSUMPTION: Candidates with experience in the FMCG industry and a proven track record of driving growth through eCommerce strategies are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this position is COP 150,000,000 - COP 200,000,000 per year (USD 40,000 - USD 55,000 per year). This estimate is based on industry standards for a Marketing Manager role in Colombia with 5-10 years of experience.

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Hybrid work arrangement with flexible office attendance.
• Opportunities for professional growth and development within Mondelēz International.

Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and Mondelēz International's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the Food and Beverage Manufacturing industry, focusing on confectionery, food, and beverage products. The company is a global leader in the snacking category, with iconic brands such as Oreo, Cadbury, and Toblerone.

Company Size: Mondelēz International is a large corporation with over 10,000 employees worldwide. This size offers applicants the opportunity to work in a structured environment with extensive resources and growth opportunities.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business. The company has since grown to become a global leader in the snacking industry.

Company Description:

• Mondelēz International is an American multinational confectionery, food, and beverage company based in Illinois, United States.
• The company's purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way.
• Mondelēz International is committed to sustainability and responsible business practices, aiming to lead the future of snacking while creating a positive impact on society and the environment.

Company Specialties:

• Production of confectionery, food, and beverage products.
• Brand management and marketing for iconic global and local brands.
• Global supply chain and logistics management.

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International's global presence and extensive brand portfolio offer applicants the opportunity to work on high-impact projects and contribute to the company's mission of empowering people to snack right.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of eCommerce or a similar senior leader within the marketing department.

Reporting Structure: The ECommerce Marketing Manager will oversee a team of eCommerce marketing specialists and analysts, responsible for driving eRetail strategies and executing digital campaigns.

Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work on-site at the Mondelēz International office in Bogota, Colombia, for a minimum of two days per week.

Growth Opportunities:

• Progression to a senior marketing role, such as Senior Marketing Manager or Marketing Director, within Mondelēz International's marketing department.
• Expansion into other functional areas, such as sales, category management, or supply chain, based on the candidate's interests and performance.
• International assignments or expatriate opportunities, given Mondelēz International's global presence.

ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within Mondelēz International, given the company's extensive resources and global presence.

🌍 Location & Work Environment

Office Type: Mondelēz International's office in Bogota, Colombia, is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Mondelēz International's Bogota office is located in the Business Office - Bogota, Colombia.

Geographic Context:

• Bogota, Colombia, is the capital and largest city of Colombia, with a population of over 8 million people.
• The city is known for its vibrant culture, historic architecture, and diverse culinary scene.
• Bogota offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions.

Work Schedule: The standard work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The hybrid work arrangement and modern office environment at Mondelēz International's Bogota office provide employees with a flexible and collaborative work environment that supports both productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Mondelēz International careers portal.
• Phone or video screening with a member of the HR team to assess cultural fit and basic qualifications.
• In-depth behavioral and technical interviews with the hiring manager and other key stakeholders within the marketing department.
• Final interview with the Head of eCommerce or a senior leader within the marketing department.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Data analysis and interpretation abilities.
• Cross-functional collaboration and stakeholder management.
• Cultural fit and alignment with Mondelēz International's values and leadership commitments.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the eCommerce landscape and Mondelēz International's brand portfolio.
• Prepare examples of your past achievements in driving growth through eCommerce strategies and digital campaigns.

ATS Keywords: eCommerce, digital marketing, trade marketing, category planning, business planning, analytical skills, consumer insights, stakeholder management, omnichannel strategy, media budgeting, agency management, strategic thinking, results-oriented, digital campaigns, pricing strategies, promotion strategies

ASSUMPTION: Mondelēz International's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization. Successful candidates will demonstrate a strong understanding of the eCommerce landscape and a passion for driving results through innovative marketing strategies.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Successful candidates will have a strong learning agility and be willing to adapt to new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Agile and adaptable approach to work

Self-Assessment Questions:

• How do you demonstrate your commitment to loving Mondelēz International's consumers and brands in your daily work?
• Provide an example of a time when you grew professionally and how it contributed to your success in a previous role.
• Describe a situation where you had to make a difficult decision that was not immediately popular, but ultimately led to positive results. How did you approach this situation, and what was the outcome?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Mondelēz International's company values and a willingness to embrace the company's work style and culture.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment.
• Keeping up with the latest trends and innovations in the eCommerce landscape.
• Balancing the need for data-driven decision-making with the need for agile and adaptable execution.
• Navigating a large, global organization with diverse teams and cultures.

ASSUMPTION: Successful candidates will possess strong stakeholder management skills, a growth mindset, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a stronger emphasis on eCommerce strategy and digital campaign execution.
• Within Mondelēz International, this role is similar to other marketing manager positions but focuses specifically on the eCommerce channel.
• Career progression in this role may lead to senior marketing roles within Mondelēz International's marketing department or other functional areas, such as sales or category management.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path within Mondelēz International.

📝 Sample Projects

• Developing and executing a comprehensive eRetail strategy for a key Mondelēz International brand, driving growth and market share in the eCommerce channel.
• Collaborating with key account managers and multi-category teams to implement a cross-channel promotion that drives both online and offline sales.
• Analyzing eCommerce data to identify trends and opportunities, and developing data-driven recommendations to optimize pricing and promotion strategies.

ASSUMPTION: Successful candidates will have experience working on similar projects in previous roles and be able to demonstrate their ability to drive results through innovative eCommerce strategies and digital campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Mondelēz International's brands in the eCommerce channel?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mondelēz International support the professional development and growth of its employees in this role?
• What are the most challenging aspects of working in the eCommerce landscape, and how does Mondelēz International approach these challenges?
• How does Mondelēz International foster a culture of collaboration and innovation within its marketing department?

ASSUMPTION: Successful candidates will ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving results for Mondelēz International's brands in the eCommerce channel.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mondelēz International careers portal.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in driving growth through eCommerce strategies and digital campaigns.
• Follow up with the Mondelēz International HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.