📌 Core Information
🔹 Job Title: eCommerce Marketing Manager
🔹 Company: Labatt Breweries of Canada
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading online marketing campaigns and managing the ecommerce marketing calendar
- Collaborating with brand teams and media planning to create effective consumer journeys
- Analyzing data and trends to optimize campaigns and improve media efficiency
- Managing relationships with external agencies and partners to support ecommerce operations
- Staying informed about industry trends and emerging ecommerce technologies
ASSUMPTION: This role requires a strong understanding of digital media and creative assets, as well as the ability to analyze data and make data-driven decisions.
📋 Key Responsibilities
✅ Develop and implement ecommerce marketing calendar to achieve sales and share targets
✅ Ensure smooth and timely planning and execution of activation calendar
✅ Coordinate with marketing teams and their agencies to bring brands online effectively
✅ Monitor ecommerce marketing and media performance, analyze data, and identify trends
✅ Collaborate with regional sales teams to create and execute digital marketing campaigns
✅ Stay informed about industry trends, competitor activities, and emerging ecommerce technologies
✅ Manage and analyze ecommerce marketing budget, media mix, and brand allocation
✅ Manage relationships with external agencies and partners to support ecommerce operations
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work cross-functionally with multiple stakeholders.
🎯 Required Qualifications
Education: Post-secondary education
Experience: 2-5 years of experience in performance creative assets and execution of online marketing campaigns
Required Skills:
- Deep knowledge of digital media and using media performance KPIs to improve media efficiency
- Strong analytical skills with the ability to interpret data and trends
- Excellent communication and collaboration skills
- Detail-oriented and organized with strong project management skills
- Passion for the Beverage Alcohol industry and understanding of regulatory requirements related to online alcohol sales
Preferred Skills:
- Experience with ecommerce platforms and tools
- Fluency in French
ASSUMPTION: Candidates with experience in the beverage alcohol industry or ecommerce marketing will be strongly considered.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 95,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the beverage industry)
Benefits:
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution
- Low-fee RRSP & TFSA savings opportunities
- Personalized support through an inclusive family-forming benefit
- Generous financial support for parental leave
- Access to wellbeing resources, including an Employee & Family Assistance Program
- Annual allotment of Beer and Beyond-Beer products for employees
Working Hours: 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the beverage industry. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1847
Company Description:
- Labatt Breweries of Canada is one of Canada’s most established businesses and its leading beverage company
- Offers a portfolio of over 70 quality beer, ready-to-drink, and non-alcoholic products
- Committed to creating a future with more cheers by serving up new ways to meet life’s moments, dreaming big, and making a meaningful impact in communities
Company Specialties:
- Beer
- Sales
- Marketing
- Supply
- Manufacturing
- Quality
- Finance
- Human Resources
- Procurement
- Logistics
- Brewing
- Packaging
li>Innovation
- Branding
Company Website: www.labatt.com
ASSUMPTION: Labatt Breweries of Canada is a well-established company with a strong presence in the beverage industry, offering a wide range of products and a commitment to innovation and community involvement.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, with potential for remote work as needed
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to include additional brands or product categories
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within the company, with a clear path for advancement for high-performing individuals.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 207 Queens Quay West, Suite 299, Toronto, Ontario M5J 1A7, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- Conveniently located near public transportation and amenities
- Offers a competitive job market and opportunities for professional growth
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The office location offers a convenient and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Director
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise and experience
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Project management and organizational skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in digital marketing and ecommerce
- Demonstrate strong analytical skills and data-driven decision-making in your resume and cover letter
- Showcase your passion for the beverage alcohol industry and understanding of regulatory requirements
ATS Keywords: ecommerce marketing, digital media, data analysis, project management, collaboration, communication, creative development, budget management, trend analysis, regulatory knowledge
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Email marketing platforms (Mailchimp, Constant Contact, etc.)
- CRM software (Salesforce, HubSpot, etc.)
ASSUMPTION: This role requires proficiency in digital marketing tools and technologies, as well as the ability to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Collaboration and teamwork
- Integrity and respect
- Innovation and continuous learning
- Accountability and results-driven
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a passion for the beverage alcohol industry and a deep understanding of digital marketing?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Candidates who align with Labatt Breweries of Canada's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with industry trends and emerging technologies
- Working in a fast-paced, dynamic environment
- Navigating regulatory requirements related to online alcohol sales
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a deep understanding of the beverage alcohol industry and digital marketing landscape.
📈 Similar Roles Comparison
- eCommerce Marketing Manager vs. Digital Marketing Manager: The eCommerce Marketing Manager role focuses specifically on online marketing campaigns and ecommerce platforms, while the Digital Marketing Manager role oversees all digital marketing channels and strategies.
- Industry-specific context: The beverage alcohol industry has unique regulatory requirements and consumer behaviors that may differ from other industries.
- Career path comparison: Both roles offer opportunities for professional growth and advancement, with the potential to progress to senior marketing roles or specialize in ecommerce marketing.
ASSUMPTION: This role is similar to other marketing manager positions, but with a specific focus on ecommerce and digital marketing channels.
📝 Sample Projects
- Developing and executing a seasonal ecommerce marketing campaign to drive sales and engagement
- Analyzing ecommerce performance data to optimize media mix and improve ROI
- Collaborating with regional sales teams to create targeted digital marketing campaigns for specific regions
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the eCommerce Marketing Manager role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the ecommerce marketing team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and brand managers to ensure consistent branding and messaging across online and offline channels?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of industry trends in ecommerce marketing?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, such as digital marketing, ecommerce, data analysis, and project management
- Write a cover letter explaining your passion for the beverage alcohol industry and your qualifications for this role
- Prepare examples of your past work or projects that demonstrate your skills and achievements in digital marketing and ecommerce
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
