📌 Core Information
🔹 Job Title: Email Campaign Analyst
🔹 Company: Royal Bank of Scotland (RBS)
🔹 Location: London, Edinburgh
🔹 Job Type: Full-time, Hybrid (2 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing, deploying, and maintaining marketing email communications to customers
- Working on the day-to-day build of ad hoc email communications
- Contributing to the development of campaigns and technical workflows using Adobe Campaign Classic
- Ensuring a coherent customer experience by working closely with stakeholders
ASSUMPTION: This role requires a balance of technical skills and stakeholder management, with a focus on delivering high-quality customer communications.
📋 Key Responsibilities
✅ Coordinate and build outbound email communications, contributing to campaign development and technical workflows
✅ Oversee quality assurance and manage final proofs and approvals
✅ Monitor technical workflows and run analysis for campaigns
✅ Troubleshoot and resolve campaign issues
✅ Work with campaign coordinators on various projects
✅ Ensure agreed service level agreements (SLAs) and processes are met
✅ Set up, maintain, and optimize ad hoc and automated communication journeys tailored to various segments and behaviors
ASSUMPTION: This role involves a mix of technical tasks and project management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in email marketing or a related role
Required Skills:
- Proven experience with email development and deployment using Adobe Campaign Classic V7 or V8
- Strong analytical capability with understanding of audience management, funnel metrics, and email performance analysis
- Excellent communication skills
- Experience and understanding of financial services or other highly regulated environments
Preferred Skills:
- Fluency in additional languages
- Experience with marketing automation platforms
ASSUMPTION: While not explicitly stated, having experience with marketing automation platforms and additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (Estimated based on industry standards for this role and experience level)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' holiday
- Flexible working arrangements
Working Hours: 35 hours per week, with a flexible start and finish time
ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. Benefits are based on typical UK financial services industry offerings.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: Large (23,954 employees)
Founded: 1727 (as a predecessor institution)
Company Description:
- RBS is a major retail and commercial bank headquartered in Edinburgh, Scotland
- It offers a wide range of products and services to personal, commercial, and large corporate customers
- RBS is committed to championing potential in its colleagues and communities
Company Specialties:
- Retail banking
- Commercial banking
- Corporate banking
- Investment banking
Company Website: https://www.rbs.com/
ASSUMPTION: RBS is a large, established bank with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for progression
Reporting Structure: This role reports to the Email Marketing Manager
Work Arrangement: Hybrid, with a minimum of 2 days in the office
Growth Opportunities:
- Progression to a senior role within the email marketing team
- Expanding skills and expertise in marketing automation and other digital channels
- Opportunities to work on high-profile campaigns and projects
ASSUMPTION: This role offers opportunities for career growth and development within the email marketing team and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces
Office Location(s): Gogarburn, Edinburgh (Headquarters), with additional offices in London and other UK locations
Geographic Context:
- London: A major global city with a vibrant cultural scene and diverse communities
- Edinburgh: The capital of Scotland, known for its historic architecture, festivals, and outdoor activities
Work Schedule: Flexible, with a core working hours of 10:00 AM - 4:00 PM
ASSUMPTION: The work environment is collaborative and dynamic, with opportunities for remote work and flexible hours.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the hiring manager
- Face-to-face interview with the email marketing team
- Technical assessment or trial project
Key Assessment Areas:
- Technical skills in email development and Adobe Campaign Classic
- Analytical and problem-solving abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with RBS values
Application Tips:
- Highlight relevant experience and achievements in email marketing and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare for technical questions related to email development and Adobe Campaign Classic
- Research RBS and the email marketing team to demonstrate your understanding of the organization and its goals
ATS Keywords: Email development, Adobe Campaign Classic, email deployment, campaign management, stakeholder management, customer experience, audience management, funnel metrics, email performance analysis, HTML, CSS, JavaScript
ASSUMPTION: The application process is likely to be competitive, with a focus on technical skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Campaign Classic V7 or V8
- HTML, CSS, JavaScript
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
ASSUMPTION: This role requires proficiency in Adobe Campaign Classic and strong technical skills in HTML, CSS, and JavaScript.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Working together
- Doing the right thing
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Focused on delivering results
Self-Assessment Questions:
- Do you have a proven track record of delivering high-quality email communications in a fast-paced environment?
- Are you comfortable working with stakeholders to ensure a coherent customer experience?
- Do you thrive in a collaborative and inclusive work environment?
ASSUMPTION: RBS values a diverse and inclusive workforce, with a focus on collaboration and customer-centricity.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Working with tight deadlines and high volumes of email traffic
- Navigating a large organization with complex processes and systems
- Adapting to changes in regulations and industry best practices
ASSUMPTION: This role may present challenges in managing multiple priorities and adapting to changes in a dynamic environment.
📈 Similar Roles Comparison
- Email Marketing Executive: Focuses more on campaign strategy and planning, with less emphasis on technical aspects
- Email Marketing Manager: Oversees the email marketing team and is responsible for overall campaign performance and strategy
- Digital Marketing Specialist: Works on a broader range of digital marketing channels, with less focus on email-specific campaigns
ASSUMPTION: This role is focused on the technical aspects of email campaign management, with opportunities for progression to more strategic or broader digital marketing roles.
📝 Sample Projects
- Developing and deploying an automated email campaign for new customer onboarding
- Creating and testing an A/B split campaign to optimize open rates and click-through rates
- Collaborating with the content team to create engaging and on-brand email content
ASSUMPTION: These sample projects reflect the day-to-day responsibilities of the role and provide an insight into the types of tasks the successful candidate will be expected to perform.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall email marketing strategy for the organization?
- What opportunities are there for professional development and growth within the email marketing team?
- How does the email marketing team collaborate with other departments, such as content and customer experience?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions demonstrate an interest in the role's priorities, strategy, and growth opportunities, as well as a desire to understand the team's dynamics and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for technical questions related to email development and Adobe Campaign Classic
- Research RBS and the email marketing team to demonstrate your understanding of the organization and its goals
- Follow up after your application, if necessary, to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
