Email Digital Marketing Analyst - Costa Rica

📌 Core Information

🔹 Job Title: Email Digital Marketing Analyst - Costa Rica

🔹 Company: World Business Lenders, LLC

🔹 Location: Costa Rica (Remote)

🔹 Job Type: Contract/Consultant

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Driving targeted engagement through data-driven marketing decisions
• Optimizing email marketing campaigns and improving lead quality
• Utilizing HubSpot for automation, workflow creation, and data analysis
• Tracking and reporting conversion metrics using Google Analytics and Ads

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively monitor, analyze, and optimize marketing campaigns.

📋 Key Responsibilities

✅ Monitor and analyze lead quality to improve campaign performance

✅ Optimize and execute email marketing campaigns to enhance customer engagement

✅ Support ongoing email marketing initiatives, including A/B testing and automation

✅ Create and manage marketing campaigns and audience segmentations

✅ Utilize HubSpot for campaign automation, workflow creation, and data analysis

✅ Track and report conversion metrics using Google Analytics and Ads to measure ROI

ASSUMPTION: This role involves continuous monitoring, analysis, and optimization of marketing campaigns to ensure maximum engagement and ROI.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital marketing, with a focus on email marketing

Required Skills:

• Proven experience tracking conversions in Google Analytics, Google Ads, and Google Tag Manager
• Ability to analyze data and provide actionable insights for campaign improvements
• Experience in audience segmentation and targeted marketing strategies
• Detail-oriented, analytical mindset with excellent communication skills

Preferred Skills:

• Fluency in Spanish (for better communication with local teams and customers)

ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for better communication with local teams and customers.

💰 Compensation & Benefits

Salary Range: USD $50,000 - $70,000 per year (Estimated, based on market research for similar roles in Costa Rica)

Benefits:

• PTO available

Working Hours: Generally, 9:00am-6:00pm Eastern, Monday through Friday, with potential flexibility based on operational requirements

ASSUMPTION: The salary range is estimated based on market research for similar roles in Costa Rica, as the original listing did not provide salary information.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - World Business Lenders specializes in providing general purpose short-term real estate collateralized commercial loans to small and medium-sized businesses throughout the United States

Company Size: 201-500 employees - As a mid-sized company, World Business Lenders offers a balance between the resources of a larger organization and the agility of a smaller one

Founded: 2011 - World Business Lenders was founded by a seasoned team of entrepreneurs with strong track records of launching, financing, and growing successful small businesses

Company Description:

• World Business Lenders focuses on making working capital available to eligible businesses for expansion and growth
• The company's unique approach to lending concentrates on the history and financial performance of the business, rather than personal assets and the business owner's credit score
• World Business Lenders' sole focus is making loans to small businesses

Company Specialties:

• Access to Working Capital for Small Businesses
• Tailored Small Business Loans
• Business Loans, Business Financing, and Alternative Business Loan
• Business Funding and Loans Based on Cash Flow
• Bad Credit Business Loans

Company Website: http://www.wbl.com

ASSUMPTION: World Business Lenders' focus on small business lending and unique lending approach sets it apart in the financial services industry.

📊 Role Analysis

Career Level: Mid-Level - This role requires 3+ years of experience in digital marketing, with a focus on email marketing

Reporting Structure: The Email Digital Marketing Analyst will likely report to the Marketing Manager or Director

Work Arrangement: 100% Remote - This role can be performed from Costa Rica, Turkey, LATAM, or India

Growth Opportunities:

• Potential advancement to Senior Digital Marketing Analyst or Marketing Manager roles
• Expanding skills in data analysis, marketing automation, and campaign management
• Gaining experience in a growing financial services company

ASSUMPTION: As a mid-level role, this position offers opportunities for growth and skill development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: 100% Remote - This role does not require a physical presence in an office

Office Location(s): Not applicable - This role can be performed from Costa Rica, Turkey, LATAM, or India

Geographic Context:

• Costa Rica - Known for its stable political environment, high-quality infrastructure, and skilled workforce
• Turkey, LATAM, and India - These regions offer diverse talent pools and time zone advantages for global collaboration

Work Schedule: Generally, 9:00am-6:00pm Eastern, Monday through Friday, with potential flexibility based on operational requirements

ASSUMPTION: The remote work arrangement and global office locations provide opportunities for diverse collaboration and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (HubSpot, Google Analytics, and Ads)
• Final interview with the hiring manager

Key Assessment Areas:

• Data analysis and interpretation skills
• Email marketing campaign management experience
• HubSpot proficiency
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in digital marketing and email marketing
• Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
• Prepare for data analysis and campaign management questions, as well as scenario-based interview questions

ATS Keywords: Digital Marketing, Email Marketing, HubSpot, Google Analytics, Google Ads, A/B Testing, Data Analysis, Audience Segmentation, Campaign Management, Conversion Tracking

ASSUMPTION: The application process may involve multiple stages, including a technical assessment, to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• HubSpot - Marketing automation, workflow creation, and data analysis
• Google Analytics - Web analytics and conversion tracking
• Google Ads - Pay-per-click advertising and conversion tracking
• Google Tag Manager - Tag management and tracking

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Focus on providing value to small business customers
• Data-driven - Utilize data and analytics to inform decision-making
• Collaborative - Foster a team environment that supports growth and success

Work Style:

• Remote-friendly - Accommodate remote work arrangements and global team members
• Data-focused - Emphasize data analysis and interpretation in decision-making
• Adaptable - Embrace change and continuous improvement

Self-Assessment Questions:

• How do you approach analyzing data to improve email marketing campaigns?
• Can you describe a time when you optimized an email marketing campaign to enhance customer engagement?
• How do you stay organized and manage multiple marketing campaigns simultaneously?

ASSUMPTION: Candidates should assess their fit with World Business Lenders' values and work style to ensure a successful and fulfilling work environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and initiatives simultaneously
• Adapting to a remote work environment and global team dynamics
• Keeping up with the latest trends and best practices in digital marketing
• Balancing the need for data-driven decision-making with the need for quick campaign execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Email Marketing Specialist - Similar role focusing on email marketing campaign management and optimization
• Digital Marketing Analyst - Similar role with a broader focus on digital marketing channels and strategies
• Marketing Campaign Manager - Similar role with a focus on managing marketing campaigns across various channels

ASSUMPTION: These similar roles share many responsibilities and required skills with the Email Digital Marketing Analyst position, but may have different focuses or scopes of work.

📝 Sample Projects

• Optimizing an email marketing campaign to improve open rates and click-through rates by 20% within three months
• Developing and implementing a targeted email marketing campaign to re-engage inactive customers
• Analyzing customer data to segment audiences and create personalized email marketing campaigns

ASSUMPTION: These sample projects demonstrate the types of initiatives and tasks the Email Digital Marketing Analyst may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does World Business Lenders support the professional development and growth of its marketing team members?
• Can you provide an example of a successful email marketing campaign and the strategies used to achieve its goals?
• How does World Business Lenders measure the success of its marketing campaigns, and how are those metrics used to inform future campaigns?
• What is the typical workflow for creating and executing an email marketing campaign, and how are team members involved in that process?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company's approach to marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and email marketing
• Prepare for data analysis and campaign management questions, as well as scenario-based interview questions
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.