Email & Lifecycle Marketing Specialist

📌 Core Information - Job Title: Email & Lifecycle Marketing Specialist - Company: FocusKPI Inc. - Location: Remote (Anywhere in the US) - Job Type: Contract (6-month duration) - Category: Marketing - Date Posted: July 10, 2025 - Experience Level: 2-5 years - Remote Status: Remote Solely 🚀 Job Overview Key aspects of this role include: - Developing, scaling, and optimizing marketing campaigns to engage customers - Collaborating with cross-functional teams to launch new products and improve customer onboarding - Managing email campaigns from planning to post-campaign analysis - Utilizing marketing automation tools and A/B testing to improve campaign performance - Analyzing metrics and reporting on marketing activities, effectiveness, and business impact ASSUMPTION: This role requires a high level of organization, attention to detail, and project management skills to successfully manage multiple campaigns and initiatives. 📋 Key Responsibilities - ✅ Support the team with the execution of large-scale email campaigns and operate with excellence - ✅ Own the planning, building, deployment, and maintenance of email campaigns across global markets - ✅ Partner closely with teammates on large-scale experiments and initiatives to support overall team goals - ✅ Collaborate with audience specialists to build a deep understanding of target prospects and apply thoughtful segmentation approaches - ✅ Project manage all aspects of email execution, including building, testing, running QA, tracking, and post-campaign performance analysis - ✅ Build and maintain metrics reports on marketing activities, effectiveness, and business impact - ✅ Actively measure and track email program engagement - ✅ Collaborate with key partners on marketing and product teams to launch new products and build meaningful and engaging email onboarding for customers - ✅ Troubleshoot issues with campaigns in a timely manner ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various internal teams. 🎯 Required Qualifications - Education: Bachelor's degree or equivalent experience - Experience: Over 2 years of work experience is required - Required Skills: - Proven track record working with sales/email and notification marketing automation tools (e.g., Iterable, Braze, Marketo, Salesforce) - Excellent organizational skills and attention to detail - Excellent communication skills with the ability to articulate impact and work cross-functionally - Creative and analytical mindset for email and notification campaigns optimizations - Expertise in lifecycle email, marketing automation, A/B testing, and reporting Preferred Skills: - Experience working with global markets - Familiarity with product launch processes - Proficiency in data analysis and segmentation techniques ASSUMPTION: While not explicitly stated, having experience with the specific marketing automation tools mentioned would be beneficial for this role. 💰 Compensation & Benefits - Salary Range: $30/hr to $36/hr (This is an hourly contract role) - Benefits: Not specified, but typical benefits for a contract role may include paid time off, health insurance, and retirement plans - Working Hours: Full-time (40 hours/week), with flexibility for remote work ASSUMPTION: The salary range provided is based on industry standards for marketing specialists with 2-5 years of experience working remotely in the United States. 📌 Applicant Insights 🔍 Company Context - Industry: Data Infrastructure and Analytics - Company Size: 11-50 employees - Founded: 2010 - Company Description: FocusKPI is a data science and technology firm specializing in predictive analytics, AI, and staffing solutions. They offer data analytics and machine learning services, AI-driven innovative solutions, and staffing and recruiting services. - Company Specialties: Business Intelligence, Human Resources/Staffing Solutions, Risk Management, Multi-touch Attribution Model, ROI Improvement, Media Mix Model, Analytics Consulting, Reinforcement Learning in Marketing, Big Data Analytics, Generative AI, LLM, and VLM 📊 Role Analysis - Career Level: Mid-level marketing specialist role with opportunities for growth and expansion in global lifecycle marketing - Reporting Structure: This role will work closely with cross-functional teams, including Product, Product Marketing, Regional Leads, and more - Work Arrangement: Remote solely, with flexibility to work from anywhere in the US - Growth Opportunities: Opportunities to expand and enhance career in global lifecycle marketing, working with diverse cross-functional teams 🌍 Location & Work Environment - Office Type: Remote (No physical office) - Office Location(s): N/A (Remote work) - Geographic Context: This role can be performed from anywhere in the US, allowing for a flexible work-life balance - Work Schedule: Full-time (40 hours/week) with flexibility for remote work 💼 Interview & Application Insights - Typical Process: Not specified, but typical processes may include resume screening, phone or video interviews, and skill assessments - Key Assessment Areas: Email marketing skills, lifecycle marketing knowledge, project management abilities, communication skills, and analytical mindset - Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of lifecycle email marketing, marketing automation, A/B testing, and reporting - Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects 🛠️ Tools & Technologies - Iterable, Braze, Marketo, Salesforce (or similar marketing automation tools) - A/B testing tools (e.g., Optimizely, VWO, or similar) - Reporting and analytics tools (e.g., Google Analytics, Tableau, or similar) - Project management tools (e.g., Asana, Trello, or similar) 👔 Cultural Fit Considerations - Company Values: Not explicitly stated, but likely to value data-driven decision making, collaboration, and continuous learning - Work Style: Agile, detail-oriented, and project management-focused - Self-Assessment Questions: - How do you stay organized and manage multiple projects simultaneously? - How do you approach A/B testing and data analysis to optimize email campaigns? - How do you collaborate effectively with cross-functional teams to launch new products and improve customer onboarding? ⚠️ Potential Challenges - Managing large-scale email campaigns across global markets - Troubleshooting campaign issues and ensuring timely delivery - Balancing multiple projects and priorities - Working effectively with diverse cross-functional teams 📈 Similar Roles Comparison - Compared to other lifecycle marketing roles, this position offers a unique opportunity to work with a diverse range of cross-functional teams and global markets - This role focuses more on email campaign management and less on overall marketing strategy compared to related positions - Career path comparison: This role can serve as a stepping stone to more senior marketing roles or specialized positions within lifecycle marketing 📝 Sample Projects - Developing and executing a data-driven demand gen lifecycle marketing plan - Optimizing email campaigns through A/B testing and segmentation - Collaborating with product teams to launch new products and improve customer onboarding - Building and maintaining metrics reports on marketing activities, effectiveness, and business impact ❓ Key Questions to Ask During Interview - How does this role fit into the overall marketing strategy for the company? - What are the most pressing challenges facing the lifecycle marketing team currently? - How does the company support the professional development and growth of its employees? - What are the key performance indicators (KPIs) for this role, and how will success be measured? - How does the company approach work-life balance for remote employees? 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Customize your resume and cover letter to highlight relevant skills and experiences for this role - Prepare examples of your email marketing campaigns and their results - Follow up with the hiring team after submitting your application to express your interest in the role ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.