Email Marketing Director

OKX

Full-time

On-site

San Jose, California, United States

📧 Email Marketing

📌 Core Information

🔹 Job Title: Email Marketing Director

🔹 Company: OKX

🔹 Location: San Jose, California, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Americas)

🚀 Job Overview

Key aspects of this role include:

Leading Americas email & CRM strategy, aligned with global lifecycle goals and tailored to local market needs.
Driving lifecycle innovation to increase user activation, retention, and LTV across key Americas markets.
Executive stakeholder engagement, serving as a strategic advisor to regional leadership.
Campaign & program ownership, overseeing multi-channel lifecycle programs and cross-sell efforts.
Creative & editorial oversight, championing high-quality storytelling and messaging excellence.
Operational leadership, building and mentoring a team of lifecycle marketers and CRM specialists.
Cross-functional collaboration, partnering with product, brand, regional teams, and other stakeholders.
Performance management, developing robust testing strategies and KPIs to optimize impact.

ASSUMPTION: This role requires a strategic thinker with a strong background in email marketing and CRM, capable of balancing global alignment with regional customization.

📋 Key Responsibilities

✅ Lead Americas Email & CRM Strategy: Define and own the email marketing vision, strategy, and roadmap for the Americas, aligned with global lifecycle goals and tailored to local market needs.

✅ Drive Lifecycle Innovation: Evolve our CRM capabilities to deliver personalized, data-driven lifecycle journeys that increase user activation, retention, and LTV across all key Americas markets.

✅ Executive Stakeholder Engagement: Serve as a senior point of contact for regional leadership, acting as a strategic advisor to ensure marketing initiatives support local needs.

✅ Campaign & Program Ownership: Oversee the planning and execution of multi-channel lifecycle programs including onboarding, re-engagement, retention, and cross-sell efforts.

✅ Creative & Editorial Oversight: Champion high-quality storytelling and messaging excellence across all lifecycle programs. Ensure consistency in voice, tone, and localization.

✅ Operational Leadership: Build and mentor a team of lifecycle marketers and CRM specialists; drive operational excellence, scalability, and adoption of best practices.

✅ Cross-Functional Collaboration: Act as a strategic partner to product marketing, regional business units, analytics, and design teams to deliver cohesive, customer-centric experiences.

✅ Performance Management: Develop robust testing strategies and KPIs to optimize impact. Use data to continuously refine content, targeting, segmentation, and timing.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable individual.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 15+ years of progressive experience in Email Marketing, CRM, or Lifecycle, ideally in fintech, crypto, or financial services.

Required Skills:

Proven track record in building and scaling CRM strategies in high-growth, fast-paced environments.
Deep expertise in customer segmentation, marketing automation, and personalization.
Strong understanding of CEFI and DeFi, with experience marketing within the crypto or exchange landscape.
Exceptional storytelling and communication skills – both written and verbal – with a clear ability to articulate strategy to executive leadership.
Analytical mindset with a data-first approach to decision-making; familiarity with tools like Braze, Salesforce, Iterable, or similar CRM platforms.

Preferred Skills:

Experience managing internal and external creative teams, with a commitment to high-quality campaign execution.
Fluency in Spanish or Portuguese.

ASSUMPTION: Given the fast-paced nature of the crypto industry, candidates should be comfortable working in a dynamic environment and adapting to change.

💰 Compensation & Benefits

Salary Range: $171,000 - $300,000 (USD) per year

Benefits:

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More benefits to be disclosed along the process

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is competitive for the role and experience level, and benefits are designed to support employee well-being and professional growth.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: OKX operates in the IT Services and IT Consulting industry, focusing on blockchain technology, cryptocurrency, and exchange services.

Company Size: OKX is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.

Founded: OKX was founded in 2017, making it a relatively young and innovative company in the crypto space.

Company Description:

OKX believes that the future will be reshaped by crypto, contributing to every individual's freedom.
The company offers a crypto exchange, web3 wallet, and other services, giving millions of people access to crypto trading and decentralized crypto applications (dApps).
OKX is committed to shaping a fairer, more transparent, and accessible society through blockchain technology, publishing proof of reserves monthly and shipping new innovative security features.
The company sponsors various sports teams and events, demonstrating its pursuit of making the world more efficient, transparent, and connected.

Company Specialties:

Exchange
Blockchain
Futures
API
Technology
Cryptocurrency

Company Website: OKX Website

ASSUMPTION: OKX's commitment to innovation, transparency, and accessibility makes it an attractive place for professionals seeking to make an impact in the crypto industry.

📊 Role Analysis

Career Level: This role is at the senior management level, offering significant strategic and leadership responsibilities.

Reporting Structure: The Email Marketing Director will report directly to the Global Head of Marketing and work closely with regional leadership and cross-functional teams.

Work Arrangement: This role is remote, with a focus on Americas time zones. Occasional travel may be required for team meetings and company events.

Growth Opportunities:

As OKX continues to expand, there will be opportunities for the Email Marketing Director to grow into a global leadership role or explore other strategic positions within the company.
The successful candidate will have the chance to shape the future of email marketing and CRM at OKX, leaving a lasting impact on the company's growth and user engagement.

ASSUMPTION: Given OKX's rapid growth and expansion, this role offers significant potential for career advancement and impact.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional in-person meetings and events

Office Location(s): San Jose, California, United States (Remote OK)

Geographic Context:

San Jose, California, is a major tech hub with a diverse and multicultural population.
The Bay Area offers a mix of urban and outdoor activities, with easy access to nature, arts, and cultural events.
The region is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.

Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate different time zones within the Americas

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to attract top talent from across the Americas.

💼 Interview & Application Insights

Typical Process:

Online application review
Phone or video screen with the HR team
Technical assessment and case study presentation
Final round interviews with key stakeholders, including the Global Head of Marketing and regional leadership

Key Assessment Areas:

Strategic thinking and email marketing expertise
CRM and lifecycle marketing experience
Cross-functional leadership and stakeholder management
Data analysis and performance management skills
Cultural fit and alignment with OKX's values

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Prepare a portfolio or case studies demonstrating your email marketing and CRM achievements.
Research OKX's company culture and values to ensure a strong cultural fit.
Be ready to discuss your long-term career goals and how this role fits into your professional trajectory.

ATS Keywords: Email Marketing, CRM, Lifecycle Marketing, Customer Segmentation, Marketing Automation, Personalization, Cross-Functional Leadership, Data Analysis, Stakeholder Management, Crypto, Exchange, Fintech

ASSUMPTION: OKX's hiring process is designed to assess both technical skills and cultural fit, ensuring a strong match for the role and the company.

🛠️ Tools & Technologies

Braze, Salesforce, or similar CRM platforms
Email marketing platforms (e.g., Mailchimp, SendGrid, or similar)
Marketing automation tools (e.g., Marketo, HubSpot, or similar)
Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with industry-standard tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

We Before Me
Do the Right Thing
Get Things Done

Work Style:

Collaborative and cross-functional
Data-driven and results-oriented
Adaptable and comfortable with change
Committed to continuous learning and improvement

Self-Assessment Questions:

How do you align with OKX's core values, and how have you demonstrated these values in your previous roles?
How do you approach working with diverse, cross-functional teams, and managing stakeholders with varying priorities and expectations?
How do you ensure high-quality campaign execution and maintain a strong focus on results, even when faced with tight deadlines and competing priorities?

ASSUMPTION: OKX's company culture emphasizes collaboration, data-driven decision-making, and a strong commitment to getting things done. Candidates should be able to thrive in this dynamic and results-oriented environment.

⚠️ Potential Challenges

The fast-paced nature of the crypto industry may require quick decision-making and adaptability to market changes.
Managing a remote team across different time zones may present unique communication and collaboration challenges.
Balancing global alignment with regional customization may require strong stakeholder management and diplomatic skills.
The competitive nature of the crypto landscape may necessitate continuous innovation and optimization of email marketing strategies.

ASSUMPTION: Candidates should be prepared to navigate these challenges and thrive in a dynamic and competitive environment.

📈 Similar Roles Comparison

Unlike traditional marketing roles, this position requires a deep understanding of the crypto and fintech industries, as well as experience marketing within these landscapes.
Candidates should be comfortable working in a fast-paced, innovative environment, with a strong focus on data-driven decision-making and continuous improvement.
This role offers significant growth opportunities, as OKX continues to expand and solidify its position in the global crypto market.

ASSUMPTION: Given the unique nature of this role, candidates should have relevant industry experience and be prepared to operate in a dynamic and evolving market.

📝 Sample Projects

Developing and executing a regional onboarding campaign to increase user activation and engagement in a key Americas market.
Optimizing a cross-sell email series to boost user LTV and retention, using A/B testing and data-driven insights.
Collaborating with product marketing and regional teams to create localized content and messaging for a global lifecycle campaign.

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Email Marketing Director role, requiring a mix of creative problem-solving, data analysis, and stakeholder management.

💡 Key Questions to Ask During Interview

How does OKX measure the success of email marketing campaigns, and what are the key performance indicators (KPIs) used to track progress?
Can you describe the team structure and dynamics within the global marketing department, and how does the Email Marketing Director role fit into this structure?
How does OKX approach regional customization, and what resources are available to support the Email Marketing Director in tailoring campaigns to local markets?
What are the most significant challenges facing the Americas email marketing team, and how can this role help address these issues?
How does OKX support the professional development and growth of its employees, particularly in the marketing department?

ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, team dynamics, and growth opportunities, enabling them to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the OKX careers portal
Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Prepare a portfolio or case studies demonstrating your email marketing and CRM achievements.
Research OKX's company culture and values to ensure a strong cultural fit.
Be ready to discuss your long-term career goals and how this role fits into your professional trajectory.
Follow up with the OKX recruitment team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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