Email Marketing Director

📌 Core Information 🔹 Job Title: Email Marketing Director 🔹 Company: OKX 🔹 Location: New York, United States 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: June 24, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Leading Americas Email & CRM Strategy - Driving Lifecycle Innovation - Executive Stakeholder Engagement - Campaign & Program Ownership - Creative & Editorial Oversight - Operational Leadership - Cross-Functional Collaboration - Performance Management ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage a team and drive high-impact campaigns across multiple channels. 📋 Key Responsibilities ✅ Lead Americas Email & CRM Strategy - Define and own the email marketing vision, strategy, and roadmap for the Americas, aligned with global lifecycle goals and tailored to local market needs. ✅ Drive Lifecycle Innovation - Evolve our CRM capabilities to deliver personalized, data-driven lifecycle journeys that increase user activation, retention, and LTV across all key Americas markets. ✅ Executive Stakeholder Engagement - Serve as a senior point of contact for regional leadership, acting as a strategic advisor to ensure marketing initiatives support local needs. ✅ Campaign & Program Ownership - Oversee the planning and execution of multi-channel lifecycle programs including onboarding, re-engagement, retention, and cross-sell efforts. ✅ Creative & Editorial Oversight - Champion high-quality storytelling and messaging excellence across all lifecycle programs, ensuring consistency in voice, tone, and localization. ✅ Operational Leadership - Build and mentor a team of lifecycle marketers and CRM specialists; drive operational excellence, scalability, and adoption of best practices. ✅ Cross-Functional Collaboration - Act as a strategic partner to product marketing, regional business units, analytics, and design teams to deliver cohesive, customer-centric experiences. ✅ Performance Management - Develop robust testing strategies and KPIs to optimize impact. Use data to continuously refine content, targeting, segmentation, and timing. ASSUMPTION: This role requires strong project management skills and the ability to balance multiple priorities and deadlines. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 15+ years of progressive experience in Email Marketing, CRM, or Lifecycle, ideally in fintech, crypto, or financial services. Required Skills: - Deep expertise in customer segmentation, marketing automation, and personalization. - Proven track record leading cross-functional teams and large-scale programs with regional and global stakeholders. - Strong understanding of CEFI and DeFi, with experience marketing within the crypto or exchange landscape. - Exceptional storytelling and communication skills – both written and verbal – with a clear ability to articulate strategy to executive leadership. - Experience managing internal and external creative teams, with a commitment to high-quality campaign execution. - Analytical mindset with a data-first approach to decision-making; familiarity with tools like Braze, Salesforce, Iterable, or similar CRM platforms. Preferred Skills: - Experience with marketing automation platforms and email service providers. - Familiarity with SQL, Python, or other programming languages. - Knowledge of HTML, CSS, and JavaScript. ASSUMPTION: Candidates should have a strong background in email marketing and CRM, with a proven track record of driving results in a fast-paced, high-growth environment. 💰 Compensation & Benefits Salary Range: $171,000 - $300,000 (USD) per year Benefits: - Competitive total compensation package - L&D programs and Education subsidy for employees' growth and development - Various team building programs and company events - Wellness and meal allowances - Comprehensive healthcare schemes for employees and dependants - More that we love to tell you along the process! Working Hours: 40 hours per week ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and market location. The benefits package is comprehensive and designed to support employees' well-being and professional growth. 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 1,001-5,000 employees Founded: 2017 Company Description: At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE. We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features. We believe in good sportmanship and the pursuit to be better. You may see our OKX logo neatly fitted on the McLaren F1 cars, Manchester City FC team shirts, or at the Tribeca Film Festival celebrating artists and creators. Wherever you may find us, you will notice our pursuit of making our world more efficient, transparent, and connected. Company Specialties: - Exchange - Blockchain - Futures - API - Technology - Cryptocurrency Company Website: http://www.okx.com ASSUMPTION: OKX is a dynamic and growing company with a strong focus on innovation and customer-centricity. This role offers an exciting opportunity to join a leading player in the crypto industry and make a significant impact on its marketing strategy. 📊 Role Analysis Career Level: Senior Manager/Director Reporting Structure: This role reports directly to the Global Head of Marketing and works closely with regional leadership, product marketing, and other cross-functional teams. Work Arrangement: This role is based in New York, United States, with the possibility of remote work for the right candidate. Growth Opportunities: - Lead a team of lifecycle marketers and CRM specialists, driving operational excellence and adoption of best practices. - Collaborate with regional business units to shape how OKX engages millions of users across the Americas. - Partner with product marketing and design teams to deliver cohesive, customer-centric experiences. - Develop robust testing strategies and KPIs to optimize impact and continuously refine content, targeting, segmentation, and timing. ASSUMPTION: This role offers significant opportunities for growth and impact, both in terms of career advancement and influencing OKX's marketing strategy. 🌍 Location & Work Environment Office Type: OKX's New York office is a modern, collaborative workspace designed to foster creativity and productivity. Office Location(s): New York, United States Geographic Context: - New York is a major global financial hub, providing ample opportunities for networking and professional growth. - The city offers a diverse range of cultural, entertainment, and dining options, catering to various interests and lifestyles. Work Schedule: This role follows a standard full-time work schedule, with flexibility for remote work arrangements. ASSUMPTION: OKX's New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round with key stakeholders Key Assessment Areas: - Strategic thinking and problem-solving skills - Leadership and team management abilities - Technical proficiency in email marketing, CRM, and marketing automation - Strong communication and storytelling skills - Cultural fit and alignment with OKX's values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of the crypto industry and OKX's unique value proposition. - Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills. - Be ready to discuss your approach to email marketing strategy, campaign management, and CRM optimization. ATS Keywords: Email Marketing, CRM, Lifecycle Marketing, Customer Segmentation, Marketing Automation, Personalization, Cross-Functional Leadership, Data Analysis, Storytelling, Communication, Campaign Management, Creative Oversight, Operational Excellence, Team Building, Performance Management, Stakeholder Engagement ASSUMPTION: OKX's hiring process is designed to assess candidates' strategic thinking, leadership skills, and technical proficiency in email marketing and CRM. Successful candidates will demonstrate a strong understanding of the crypto industry and OKX's unique value proposition. 🛠️ Tools & Technologies - Braze, Salesforce, Iterable, or similar CRM platforms - Marketing automation platforms and email service providers - SQL, Python, or other programming languages (optional) - HTML, CSS, and JavaScript (optional) ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. OKX provides training and resources to help employees develop the skills they need to succeed. 👔 Cultural Fit Considerations Company Values: - We Before Me - Do the Right Thing - Get Things Done Work Style: - Collaborative and team-oriented - Results-driven and data-focused - Innovative and adaptable - Customer-centric and user-focused Self-Assessment Questions: - How do you align with OKX's core values, and how have you demonstrated these values in your previous roles? - Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you approach this challenge, and what was the outcome? - How do you ensure high-quality storytelling and messaging excellence across multiple channels and platforms? ASSUMPTION: OKX values candidates who are strong cultural fits, with a demonstrated commitment to its core values and a customer-centric, user-focused mindset. ⚠️ Potential Challenges - Navigating a fast-paced, high-growth environment with evolving priorities and deadlines. - Balancing multiple responsibilities and managing a team with varying skill levels and experience. - Adapting to changes in the crypto market and regulatory landscape. - Ensuring consistent messaging and branding across multiple channels and regions. ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome. Successful candidates will have proven experience navigating similar challenges in previous roles. 📈 Similar Roles Comparison - Email Marketing Manager (Crypto Exchange): This role focuses more on day-to-day campaign management and less on strategic planning and team leadership. - CRM Manager (Fintech): This role may involve more technical aspects of CRM implementation and less on email marketing strategy and cross-functional collaboration. - Senior Marketing Manager (Enterprise Software): This role may require more experience with enterprise-level marketing strategies and less with the unique aspects of the crypto industry. ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and technical expertise in email marketing and CRM within the crypto industry. 📝 Sample Projects - Developing and executing a regional email marketing campaign to drive user activation and retention in the Americas. - Collaborating with product marketing and design teams to create a cohesive user onboarding experience across multiple channels. - Optimizing CRM capabilities to deliver personalized, data-driven lifecycle journeys and increase LTV for key Americas markets. ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of this role, requiring a strong understanding of email marketing, CRM, and the crypto industry. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 90 days? - How does this role collaborate with other marketing teams and regional business units? - What are the most significant challenges facing the email marketing team, and how can this role address them? - How does OKX support the professional development and growth of its marketing team members? - What are the key performance indicators (KPIs) for this role, and how are they tracked and reported? ASSUMPTION: These questions demonstrate a strong interest in the role's strategic aspects, team dynamics, and OKX's approach to marketing and employee development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills. 4. Research OKX's unique value proposition and be ready to discuss your approach to email marketing strategy, campaign management, and CRM optimization. 5. Follow up with the hiring manager one week after your interview to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.