📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: HyperionDev
🔹 Location: Durban, KwaZulu-Natal, South Africa
🔹 Job Type: Remote
🔹 Category: 📧 Email Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Enhancing lead to sale conversions through strategic CRM and email marketing efforts.
- Liaising with internal teams to create engaging and brand-aligned email campaigns.
- Implementing list hygiene, segmentation, and data-driven prospect engagement practices.
- Conducting journey mapping and customer segmentation to optimize communication strategies.
ASSUMPTION: The role involves strategic oversight of email marketing activities, focusing on maximizing lead conversion through data-driven tactics and team collaboration, as inferred from the responsibilities listed.
📋 Key Responsibilities
✅ Liaise with brand managers and creative teams to produce impactful email marketing campaigns.
✅ Work closely with the performance and engineering teams to ensure good list hygiene and segmentation.
✅ Maintain the overall communication calendar aligned to brand manager requirements.
✅ Increase the lead-to-sale conversion rate.
✅ Plan, build, and send out all email marketing communication.
✅ Align with admissions teams to ensure lead scoring algorithms are providing accurate guidance.
ASSUMPTION: The responsibilities imply a need for collaboration and effective communication skills, taking into account the interaction with multiple teams and stakeholders.
🎯 Required Qualifications
Education:
- Tertiary qualification in marketing, business, communication, digital marketing, creative writing, or related field.
Experience:
- At least 3 years of experience managing CRM initiatives related to converting leads into sales.
Required Skills:
- HTML and API knowledge
- Excellent verbal and written communication skills
- Experience using automation and analysis to improve key email metrics like Open Rate, Click-Through Rate
Preferred Skills:
- 3+ years of copywriting experience, including brand messaging and mass email coordination
- Working knowledge of Google Analytics and email marketing platforms like Sendgrid, Intercom, or Klaviyo
- SQL Knowledge
ASSUMPTION: The qualifications prioritize technical skills in CRM and email marketing, combined with strong communication and analytical capabilities, indicating a data-centric approach to the role.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Flexible & remote working options with some hybrid requirements
- Generous annual leave and comprehensive medical benefits
- Opportunities to learn new tech skills through Coding Bootcamps
- Engagement with a leading tech company in Africa, Europe, and the U.S.
Working Hours: 40 hours per week
ASSUMPTION: Compensation will likely align with industry standards for a role combining marketing expertise and tech literacy within a leading edtech company.
📌 Applicant Insights
🔍 Company Context
Industry: Edtech, with a focus on online coding bootcamps
Company Size: Not specified
Founded: Originally launched from the University of Cambridge
Company Description:
- Largest online coding bootcamp provider in EMEA
- Winner of the Facebook Innovation Challenge
- Partnership with top universities to promote tech education
Company Specialties:
- Tech education
- Human mentorship and expert code review
- Integrating tech education globally
Company Website: Not Specified
ASSUMPTION: Despite missing several pieces of company-specific data, the broad recognition and strategic partnerships suggest a robust reputation in the edtech industry.
📊 Role Analysis
Career Level: Mid-level management position with leadership in CRM initiatives.
Reporting Structure: Likely to report to a senior marketing executive or the head of department.
Work Arrangement: Hybrid with a predominately remote working environment.
Growth Opportunities:
- Leadership development within the marketing team
- Potential progression to senior management roles
- Exposure to cross-functional projects
ASSUMPTION: The role is framed as strategic, implying potential for influence and advancement within the company’s marketing hierarchy.
🌍 Location & Work Environment
Office Type: Flexible work environment with remote options
Office Location(s): Durban, with occasional requirements in London
Geographic Context:
- Access to a diverse range of creative and technical talent
- Proximity to key educational and tech sectors in Africa
- Strategic location for scaling tech education initiatives globally
Work Schedule: Predominately remote with flexible working hours
ASSUMPTION: The candidate will benefit from the company's adaptable work practices, though locality could be advantageous for certain in-person collaborations.
💼 Interview & Application Insights
Typical Process:
- Initial application screening
- Technical assessment or practical demonstration of CRM skills
- Interviews with team leads and HR
Key Assessment Areas:
- Technical proficiency in CRM platforms
- Strategic thinking in lead conversion
- Communication and collaboration ability
Application Tips:
- Highlight CRM and email marketing successes in your resume
- Prepare examples of strategic email campaigns you have led
- Showcase familiarity with data-driven decision making
ATS Keywords: CRM management, Lead Scoring, Email Marketing, Digital Marketing, Data Segmentation
ASSUMPTION: The application process will emphasize technical skills and strategic capacity, judging by the demands of the role.
🛠️ Tools & Technologies
- CRM and email marketing platforms (e.g., Sendgrid, Intercom)
- Google Analytics
- API integration
ASSUMPTION: The role will engage heavily with email marketing tools and data analysis platforms, necessitating technical savvy and a proactive approach to digital marketing technologies.
👔 Cultural Fit Considerations
Company Values:
- Emphasis on education and tech accessibility
- Commitment to innovation and impactful solutions
- Cultivating a growth and learning-oriented environment
Work Style:
- Collaborative and communicative
- Goal-oriented with an emphasis on data-driven outcomes
- Adaptable to change and open to learning
Self-Assessment Questions:
- How do you manage multiple large-scale email campaigns simultaneously?
- Can you provide an example of a successful lead conversion strategy?
- How do you stay current with email marketing trends?
ASSUMPTION: Cultural fit will be significant, focusing on alignment with the company’s edtech mission and collaborative work philosophies.
⚠️ Potential Challenges
- Navigating evolving email marketing technologies
- Aligning diverse teams and strategies towards unified goals
- Maintaining high engagement rates across varied audiences
- Scaling personalized communication within growing registrant numbers
ASSUMPTION: Given HyperionDev's scale and scope, challenges will revolve around innovation and integration of technology in marketing processes.
📈 Similar Roles Comparison
- Higher emphasis on tech education and outcomes compared to traditional email marketing roles
- Broader strategic impact on sales and lead conversion
- Potentially more autonomy and influence in campaign design and execution
ASSUMPTION: The role surpasses typical email marketing positions, blending technology expertise with strategic marketing initiatives.
📝 Sample Projects
- Developing and leading a comprehensive email campaign for a tuition initiative
- Implementing a new lead scoring mechanism for prospect management
- Innovating CRM processes to enhance end-to-end customer journeys
ASSUMPTION: Projects will likely involve integration with educational offerings, focusing on pioneering CRM applications in tech education.
❓ Key Questions to Ask During Interview
- What CRM platforms does HyperionDev currently utilize?
- How is success measured for email marketing campaigns at HyperionDev?
- Can you describe the organization's approach to fostering team collaboration?
- What are the biggest challenges currently faced by the email marketing team?
- How does the company incorporate feedback into its marketing strategies?
ASSUMPTION: An informed candidate will demonstrate interest in the company's approaches to email marketing strategy, technology use, and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the specified company application process
- Prepare to demonstrate CRM skills and strategic thinking in interviews
- Ensure your resume highlights relevant marketing and tech integration experience
- Include examples of successful past email campaigns in your application
- Follow up post-interview to demonstrate keen interest and initiative
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
