Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Valence

🔹 Location: New York, NY & Toronto, ON

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing user nudge strategy across the full lifecycle
• Collaborating cross-functionally with Product, CS, Marketing, and Engineering teams
• Experimenting with LLMs to generate dynamic, context-aware messaging
• Leading campaign analysis and reporting, tracking open, click-through, and conversion rates

ASSUMPTION: This role requires a high level of ownership and adaptability in a fast-moving, ambiguous environment. Candidates should be comfortable working with colleagues in different time zones and have valid travel documents without work authorization restrictions.

📋 Key Responsibilities

✅ Own and execute user nudge strategy across the full lifecycle

✅ Map and automate user journeys, especially the critical first 30 days of user onboarding

✅ Craft LLM-powered email prompts, working with conversation data to dynamically generate tailored, high-conversion messages in Nadia’s voice

✅ Consolidate fragmented efforts by taking full ownership of nudge campaigns currently split across Product, CS, and Marketing

✅ Lead campaign analysis and reporting, partnering with the Data team to track open, click-through, and conversion rates

✅ Collaborate with cross-functional teams to develop and execute high-impact email campaigns

ASSUMPTION: This role involves a significant amount of project management, cross-functional collaboration, and continuous learning about generative AI tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in email, lifecycle, or growth marketing, ideally in a fast-paced, product-driven B2B or B2B2C environment

Required Skills:

• Deep curiosity and willingness to learn prompt engineering and LLM systems
• Experience building multi-touch email journeys and segmentation strategies
• Strong copy instincts, with a feel for tone, clarity, and conversion
• Exceptional organization and project management skills
• Proven ability to collaborate with busy leaders at all levels to drive initiatives forward

Preferred Skills:

• Prior exposure to generative AI tools
• Experience working with cross-functional teams in a startup environment

ASSUMPTION: Candidates with a strong background in email marketing and a willingness to learn about generative AI tools will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Stock Options
• Equity
• Health Coverage
• Generous PTO
• WFH Stipend
• Phone Stipend

Working Hours: Full-time (40 hours/week), with a flexible hybrid work arrangement (3 days in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Valence is a Series A B2B SaaS company that pioneers the first generative AI leadership coach for large enterprises, transforming how the world's biggest companies approach learning and development.

Company Size: 11-50 employees (as of 2025)

Founded: 2021

Company Description:

• Valence supports data networks by providing infrastructure to enhance data exchange
• Our solutions facilitate the deep intelligence transforming our understanding and engagement with the world
• We've been featured in Harvard Business Review and work with prominent global businesses

Company Specialties:

• Data Infrastructure and Analytics

Company Website: http://www.getvalence.com

ASSUMPTION: Valence is a fast-growing startup with a strong focus on innovation and collaboration. Candidates should be prepared for a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with high ownership and growth opportunities

Reporting Structure: This role reports directly to the Head of People and collaborates closely with cross-functional teams, including Product, CS, Marketing, and Engineering

Work Arrangement: Hybrid (3 days in-office per week, with flexibility to work remotely the rest of the time)

Growth Opportunities:

• Ownership of projects and strategic priorities regardless of seniority
• Strong ties to the executive team and a culture of transparency and engagement with strategic decisions
• Options from day one, which means you will be on the ownership track right away

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on ownership and collaboration with the executive team.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in-office per week)

Office Location(s): New York, NY & Toronto, ON

Geographic Context:

• New York, NY: A major global hub for finance, technology, and media
• Toronto, ON: A multicultural city with a thriving tech industry and a strong focus on innovation

Work Schedule: Full-time (40 hours/week), with a flexible hybrid work arrangement (3 days in-office)

ASSUMPTION: Candidates should be comfortable working with colleagues in different time zones and have valid travel documents without work authorization restrictions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Head of People
• Technical assessment or case study
• Final interview with the hiring manager and/or other team members

Key Assessment Areas:

• Email marketing and lifecycle marketing skills
• Copywriting and communication skills
• Project management and organizational skills
• Adaptability and willingness to learn about generative AI tools

Application Tips:

• Highlight your experience with email marketing and lifecycle marketing strategies
• Include examples of successful email campaigns you've executed in the past
• Demonstrate your understanding of generative AI tools and their potential applications in email marketing

ATS Keywords: Email Marketing, Lifecycle Marketing, Growth Marketing, Prompt Engineering, LLM, User Journey Mapping, Segmentation Strategies, Collaboration, Data Analysis

ASSUMPTION: The application process for this role may involve a technical assessment or case study to evaluate the candidate's email marketing and lifecycle marketing skills.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, HubSpot, or similar)
• LLM and prompt engineering tools (e.g., LangChain, Hugging Face, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, ambiguous environments?
• Are you comfortable working with colleagues in different time zones?
• Do you have a strong desire to exceed expectations and continuously learn?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be open to learning and adapting to new tools and technologies.

⚠️ Potential Challenges

• Working with colleagues in different time zones
• Adapting to a fast-moving, ambiguous environment
• Continuously learning and staying up-to-date with new tools and technologies
• Managing multiple projects and priorities simultaneously

ASSUMPTION: These challenges are inherent to working in a fast-growing startup with a strong focus on innovation and collaboration.

📈 Similar Roles Comparison

• Unlike traditional email marketing roles, this position requires a strong understanding of generative AI tools and their applications in email marketing
• This role offers significant growth opportunities and a high level of ownership for the right candidate
• Compared to other marketing roles, this position requires a strong focus on project management and cross-functional collaboration

ASSUMPTION: Candidates should be prepared for a unique and challenging role that requires a strong understanding of both email marketing and generative AI tools.

📝 Sample Projects

• Developing and executing a multi-touch email journey for user onboarding
• Collaborating with the Product team to create LLM-powered email prompts
• Analyzing campaign performance data to optimize open, click-through, and conversion rates

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they can expect in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its email marketing campaigns, and what KPIs will I be responsible for tracking?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the expectations for their success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing and lifecycle marketing skills, as well as your experience with generative AI tools
• Prepare for a technical assessment or case study that may be part of the interview process
• Follow up with the Head of People, Allison Langille, if you have any questions about the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.