Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Maneuver Marketing

🔹 Location: Remote (APAC & EMEA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving customer retention, revenue growth, and brand loyalty through effective email and SMS marketing
• Managing Klaviyo flows and campaigns to optimize performance
• Collaborating cross-functionally with various teams to ensure a cohesive customer journey
• Analyzing campaign results and presenting clear insights to guide future strategies
• Protecting and strengthening email deliverability through best practices and continuous optimization

ASSUMPTION: This role requires a proactive, data-obsessed individual with a strong background in email marketing and Klaviyo. The ideal candidate will be comfortable working in a fast-paced, ambiguous environment and thrive on driving results through data-driven strategies.

📋 Key Responsibilities

✅ Klaviyo Flow Setup & Management: Develop, maintain, and optimize customer journey flows using Klaviyo to maximize engagement and revenue

✅ Campaign Strategy & Development: Manage end-to-end execution of email campaigns, ensuring alignment with overarching marketing and retention strategies

✅ Klaviyo List, Segment, Filter, and Tag Management: Manage segmentation, tagging, and deliverability management within Klaviyo to grow and engage the email list

✅ Deliverability Optimization: Protect and strengthen email deliverability by monitoring key metrics and following best practices

✅ Measurement and A/B Testing: Report on campaign and flow performance, run A/B tests, and analyze results to inform future strategies

✅ Project Management: Collaborate with internal teams and external vendors to meet project deadlines and maintain quality standards

✅ External Stakeholder Management: Work with ad agencies, vendors, and other external stakeholders to optimize campaigns, flows, and deliverability

✅ Invoice Management: Compile, review, and submit email and SMS invoices for approval and timely payment

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to thrive in a fast-paced, ambiguous environment. The ideal candidate will be proactive, open to feedback, and driven to continuously improve processes and outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of direct, hands-on email marketing experience, ideally for DTC or eCommerce brands

Required Skills:

• Deep Klaviyo expertise, including flows, campaigns, segmentation, tagging, and reporting
• Strong project management skills
• Excellent QA skills and attention to detail
• Analytical mindset and data-driven decision-making
• Strong grasp of direct response marketing principles
• Proven experience designing, executing, and iterating on A/B tests

• Understanding of deliverability fundamentals and best practices
• Comfort working cross-functionally with various teams
• Ability to thrive in a fast-paced, ambiguous environment
• Clear, respectful, and prompt communication with internal teams and external vendors
• Detail-oriented approach to flows, invoices, and content quality
• Growth mindset, adaptable, open to feedback, and driven to continuously improve processes

Preferred Skills:

• Basic Figma, HTML, or copywriting skills

ASSUMPTION: Candidates with relevant industry experience and a proven track record of driving results through data-driven strategies will be prioritized for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and location)

Benefits:

• Competitive salary and equity package
• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Flexible work arrangements (remote work with at least 2 hours overlap with Singapore time)
• Opportunities for professional growth and development
• Dynamic, collaborative, and mission-driven work environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for email marketing managers with 3-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Health and Personal Care Products

Company Size: 11-50 employees (fast-growing, dynamic work environment)

Founded: 2018 (Singapore-based, with remote candidates welcome from APAC and EMEA)

Company Description:

• Maneuver Marketing is one of Singapore’s fastest growing companies, specializing in building, operating, and scaling hyper-growth health and wellness e-commerce brands
• The company aims to elevate quality of life with functional supplements and plans to invest and offer advisory and consulting services in the space in the future
• In just 4 years, Maneuver grew a bootstrapped health e-commerce brand to an annual revenue of over $100 million, more than doubling revenue every year
• The company has been recognized by The Straits Times, Statista, and The Financial Times for its rapid growth and success

Company Specialties:

• Ecommerce
• Direct To Consumer
• Marketing
• and Direct Response

Company Website: https://maneuvermarketing.com/

ASSUMPTION: Maneuver Marketing offers a dynamic, collaborative, and mission-driven work environment, with opportunities for professional growth and development. The company's fast-paced nature and commitment to data-driven strategies make it an ideal fit for proactive, detail-oriented candidates with a strong background in email marketing.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Retention Manager and collaborates closely with cross-functional teams, including copywriters, designers, and analytics teams

Work Arrangement: Remote OK (with at least 2 hours overlap with Singapore time for ease of collaboration)

Growth Opportunities:

• As the company continues to grow and expand its brand portfolio, there will be opportunities for the Email Marketing Manager to take on additional responsibilities and advance their career within the organization
• The ideal candidate will be proactive, open to feedback, and driven to continuously improve processes and outcomes, positioning themselves for future growth and leadership opportunities

ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on the company's growth and success, with ample room for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote-first, with an office in Singapore (469 MacPherson Road, #02-01, Singapore, Singapore 368186, SG)

Office Location(s): Singapore, with remote candidates welcome from APAC and EMEA

Geographic Context:

• Singapore: A bustling, multicultural city-state known for its vibrant business ecosystem, world-class infrastructure, and high quality of life
• APAC & EMEA: Remote candidates are welcome from these regions, with a preference for candidates within GMT to GMT+12 time zones for ease of collaboration

Work Schedule: Full-time (40 hours per week), with flexible work arrangements for remote employees

ASSUMPTION: The remote-friendly work environment at Maneuver Marketing caters to a diverse, global talent pool, fostering collaboration and inclusivity across time zones and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Technical assessment (Klaviyo flow and campaign setup, data analysis, and A/B testing scenarios)
• Final round interview with the Retention Manager and other key stakeholders

Key Assessment Areas:

• Technical proficiency in Klaviyo and email marketing best practices
• Data-driven decision-making and analytical mindset
• Project management skills and attention to detail
• Cultural fit and alignment with Maneuver's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of email marketing best practices and Klaviyo expertise in your application materials
• Showcase your ability to analyze data and drive results through data-driven strategies
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and growth mindset

ATS Keywords: Email Marketing, Klaviyo, Data Analysis, Automation, Segmentation, A/B Testing, Project Management, Deliverability Optimization, Customer Retention, Campaign Strategy, Content Creation, Communication, Attention to Detail, Problem Solving, Growth Mindset

ASSUMPTION: The interview process at Maneuver Marketing is designed to assess the candidate's technical skills, data-driven mindset, and cultural fit, ensuring the ideal candidate is selected for the role.

🛠️ Tools & Technologies

• Klaviyo (email marketing automation platform)
• Recart (SMS marketing platform)
• Figma (design and prototyping tool)
• Google Data Studio (data visualization and reporting tool)
• Google Analytics (web analytics service)
• HTML and CSS (web development languages)

ASSUMPTION: The ideal candidate will be comfortable working with the tools and technologies listed above, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Proactive and adaptable mindset
• Collaboration and inclusivity
• Continuous learning and improvement
• Mission-driven and results-focused

Work Style:

• Dynamic and fast-paced environment
• Remote-friendly and global team
• Strong focus on data-driven strategies and results
• Collaborative and inclusive culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you ensure the right messages reach the right customers at the right time, minimizing communication fatigue?
• How do you approach A/B testing and data analysis to optimize email campaigns and flows?
• How do you balance attention to detail with a proactive, growth mindset to continuously improve processes and outcomes?

ASSUMPTION: Candidates who align with Maneuver's values and work style, and demonstrate a strong commitment to data-driven strategies and continuous improvement, will be well-suited to this role.

⚠️ Potential Challenges

• Working in a fast-paced, ambiguous environment where priorities can shift quickly
• Managing multiple projects and stakeholders simultaneously, requiring strong project management skills and attention to detail
• Keeping up with the latest email marketing best practices and industry trends
• Ensuring consistent, high-quality content and design across multiple channels and touchpoints
• Balancing the need for personalization and segmentation with the need for efficient, scalable processes

ASSUMPTION: The ideal candidate will be proactive, adaptable, and open to feedback, with a strong commitment to continuous learning and improvement to overcome these challenges.

📈 Similar Roles Comparison

• Email Marketing Manager vs. Marketing Manager: Email Marketing Manager focuses specifically on email and SMS marketing, while Marketing Manager oversees a broader range of marketing channels and strategies
• Email Marketing Manager vs. CRM Manager: Email Marketing Manager focuses on email marketing and customer retention, while CRM Manager oversees customer relationship management systems and processes
• Email Marketing Manager vs. Growth Marketing Manager: Email Marketing Manager focuses on customer retention and engagement, while Growth Marketing Manager focuses on customer acquisition and expansion

ASSUMPTION: The role of Email Marketing Manager is unique in its focus on customer retention, revenue growth, and brand loyalty through effective email and SMS marketing. The ideal candidate will have a strong background in email marketing and Klaviyo, with a data-driven mindset and a commitment to continuous improvement.

📝 Sample Projects

• Developing and optimizing a customer onboarding flow to maximize engagement and conversions
• Designing and executing a winback campaign to re-engage inactive customers and drive repeat purchases
• Analyzing campaign performance data to identify trends and opportunities for optimization and personalization

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive results through data-driven strategies and continuous improvement.

❓ Key Questions to Ask During Interview

• How does the company approach data-driven decision-making and continuous improvement?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional growth and development of its employees?
• What are the most challenging aspects of working in a fast-paced, remote-friendly environment, and how does the company support its employees in overcoming these challenges?
• How does the company ensure consistent, high-quality content and design across multiple channels and touchpoints?

ASSUMPTION: The ideal candidate will be proactive, inquisitive, and open to feedback, using the interview process to gain a deep understanding of the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/maneuver-marketing/288585ce-f196-4d02-abf8-2e2e70a5174c
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for technical assessments and interviews by brushing up on your Klaviyo skills and reviewing email marketing best practices
• Research Maneuver Marketing and the health and wellness industry to demonstrate your enthusiasm and understanding of the role and the company
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.