Email Marketing Manager

Springboard Roles

Full-time

Remote

Worldwide

📧 Email Marketing

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Springboard Roles

🔹 Location: India (remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (India)

🚀 Job Overview

Key aspects of this role include:

Developing and executing comprehensive email marketing strategies
Segmenting target audiences for personalized campaigns
Designing and optimizing engaging email content
Collaborating with cross-functional teams for brand consistency
Implementing A/B testing and optimization techniques
Monitoring and analyzing campaign performance
Managing email marketing automation platforms

ASSUMPTION: This role requires a strategic thinker with strong technical skills in email marketing platforms, segmentation, content creation, and analytics.

📋 Key Responsibilities

✅ Developing and executing comprehensive email marketing strategies aligned with business goals and customer journeys to drive enrollment and revenue growth.

✅ Identifying and segmenting key target audiences based on demographics, behaviors, and engagement data to deliver personalized and relevant email campaigns.

✅ Designing, writing, and optimizing engaging email content (in Marketo and/or Hubspot) including promotional campaigns, and automated nurture sequences.

✅ Collaborating with content, design, and product teams to ensure brand consistency and messaging alignment across all email communications.

✅ Implementing A/B testing and other optimization techniques to improve open rates, click-through rates, conversion rates, and overall campaign performance.

✅ Monitoring and analyzing campaign metrics and KPIs, providing actionable insights and regular performance reports to the Head of Marketing.

✅ Maintaining and optimizing email templates for desktop and mobile devices, ensuring high deliverability and user experience.

✅ Staying current with email marketing best practices, tools, and emerging technologies to continually enhance campaign effectiveness.

✅ Managing email marketing automation platforms and integrating with CRM and analytics tools for seamless data flow and lead nurturing.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of proven experience managing email marketing campaigns, preferably in B2C or online education sectors.

Required Skills:

Proficiency with email marketing platforms, especially Marketo and Hubspot
Strong understanding of email list management, segmentation, and deliverability best practices
Experience with marketing automation, A/B testing, and campaign analytics
Excellent copywriting and editing skills with attention to detail
Strong project management skills and ability to manage multiple campaigns under tight deadlines
Knowledge of privacy laws and email compliance regulations
Data-driven mindset with ability to interpret analytics and translate insights into actionable strategies

Preferred Skills:

Familiarity with HTML/CSS for email template editing
Experience with both Marketo and Hubspot
Experience migrating across tools

ASSUMPTION: Candidates with experience in both Marketo and Hubspot, as well as experience migrating across tools, may have an advantage.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Based on experience and industry standards for the role and location)

Benefits:

Health, dental, and vision insurance
401(k) plan with company match
Flexible work hours and remote work options
Professional development opportunities
Competitive vacation and sick leave policies

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits may vary based on the company's current policies.

📌 Applicant Insights

🔍 Company Context

Industry: Online Education

Company Size: Small (11-50 employees) - A close-knit team with a start-up-like operational experience required

Founded: 2015 - Springboard is a fast-growing online education platform focused on career development and upskilling

Company Description:

Springboard offers online courses and bootcamps in high-demand fields such as data science, UX design, and digital marketing
The company is committed to providing accessible and affordable education to help students succeed in their careers
Springboard fosters a collaborative and innovative work environment, encouraging employees to creatively construct and design campaigns and experiments within a complex business model

Company Specialties:

Online Education
Career Development
Data Science
UX Design
Digital Marketing

Company Website: https://www.springboard.com/

ASSUMPTION: Springboard's focus on innovation and collaboration may require candidates to be comfortable working in a dynamic and sometimes uncertain environment.

📊 Role Analysis

Career Level: Mid-level - This role offers an opportunity to grow within the marketing department and potentially take on more strategic responsibilities

Reporting Structure: Reports directly to the Head of Marketing, with close collaboration with content, design, and product teams

Work Arrangement: Remote (India) - This role offers flexible work hours and the opportunity to work remotely from India

Growth Opportunities:

Potential to take on more strategic responsibilities as the company grows
Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
Chance to work on cutting-edge marketing technologies and platforms

ASSUMPTION: This role may provide opportunities for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office

Office Location(s): India (remote)

Geographic Context:

India has a diverse and growing online education market, with a strong focus on career development and upskilling
The remote work arrangement allows for flexibility and work-life balance
India's time zone may require some overlap with US-based teams for effective collaboration

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The remote work arrangement may require strong self-motivation, time management, and communication skills to maintain productivity and collaboration.

💼 Interview & Application Insights

Typical Process:

Phone or video screen with the Head of Marketing
Technical assessment or case study to evaluate email marketing skills
Final interview with the Head of Marketing and other key stakeholders

Key Assessment Areas:

Email marketing expertise and strategic thinking
Project management skills and ability to manage multiple campaigns
Collaboration and communication skills
Cultural fit and alignment with Springboard's mission and values

Application Tips:

Highlight relevant email marketing experience and achievements in your resume
Tailor your cover letter to demonstrate your understanding of Springboard's mission and how your skills align with the role
Prepare for the technical assessment or case study by brushing up on your email marketing skills and familiarizing yourself with Marketo and Hubspot

ATS Keywords: Email Marketing, Segmentation, Content Creation, Analytics, A/B Testing, Project Management, HTML, CSS, Marketo, Hubspot, Email Compliance, Data Analysis, Copywriting, Deliverability, Marketing Automation, Engagement Strategies

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's technical skills and strategic thinking in email marketing.

🛠️ Tools & Technologies

Marketo
Hubspot
HTML/CSS
Email marketing automation platforms
CRM and analytics tools

ASSUMPTION: Proficiency in Marketo and Hubspot is required for this role, and familiarity with HTML/CSS is preferred.

👔 Cultural Fit Considerations

Company Values:

Student-centric
Innovative
Collaborative
Data-driven
Growth-oriented

Work Style:

Start-up-like operational experience required
Comfortable working in a dynamic and sometimes uncertain environment
Strong self-motivation, time management, and communication skills

Self-Assessment Questions:

Do you have experience working in a start-up-like environment, and are you comfortable with the associated dynamics and uncertainties?
Are you able to manage your time effectively and maintain productivity while working remotely?
Do you have strong communication skills and are you comfortable collaborating with cross-functional teams?

ASSUMPTION: Springboard's culture values innovation, collaboration, and data-driven decision-making, and candidates should be comfortable working in a dynamic and sometimes uncertain environment.

⚠️ Potential Challenges

Managing multiple campaigns under tight deadlines may be challenging at times
Working remotely may require strong self-motivation and time management skills
The dynamic and sometimes uncertain environment may be challenging for candidates who prefer a more structured work environment
The role may require occasional overlap with US-based teams, which may impact work-life balance

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and assess their ability to manage their time effectively and maintain productivity in a remote work environment.

📈 Similar Roles Comparison

This role is similar to an Email Marketing Specialist or Manager in other online education or B2C companies, but may require more strategic thinking and autonomy due to Springboard's start-up-like environment
Candidates with experience in both Marketo and Hubspot may have an advantage in this role compared to candidates with experience in only one platform
This role may offer more opportunities for career growth and development within the marketing department and the company as a whole compared to similar roles in larger organizations

ASSUMPTION: Candidates should compare this role to similar roles in other companies to assess the fit and potential growth opportunities.

📝 Sample Projects

Developing and executing a comprehensive email marketing strategy to drive enrollment and revenue growth for a new online course
Segmenting target audiences based on demographics, behaviors, and engagement data to deliver personalized and relevant email campaigns
Designing and optimizing engaging email content for promotional campaigns and automated nurture sequences using Marketo and Hubspot

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

How does this role fit into the overall marketing strategy for the company?
What are the key priorities for this role in the first 90 days?
How does Springboard support the growth and development of its employees?
What is the typical career path for someone in this role?
How does Springboard ensure effective collaboration and communication among remote team members?

ASSUMPTION: These key questions are intended to help candidates assess the fit and potential growth opportunities for this role, and may not be exhaustive or representative of all potential questions.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through Springboard's careers page
Tailor your resume to highlight relevant email marketing experience and achievements
Write a cover letter that demonstrates your understanding of Springboard's mission and how your skills align with the role
Prepare for the technical assessment or case study by brushing up on your email marketing skills and familiarizing yourself with Marketo and Hubspot
Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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