Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: HyperionDev

🔹 Location: Johannesburg, Gauteng, South Africa

🔹 Job Type: Remote

🔹 Category: 📧 Email Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading CRM initiatives to improve lead to sale conversion rates
• Engaging and educating potential customers throughout their purchasing journey
• Coordinating with various teams to enhance email marketing campaigns
• Maintaining effective communication strategies to align with brand objectives

ASSUMPTION: The role involves working closely with multiple departments such as admissions and creative teams to align efforts towards increasing conversions, even though specific interdepartmental collaborations are not explicitly mentioned.

📋 Key Responsibilities

✅ Liaise with brand managers and creative teams to produce impactful email marketing campaigns

✅ Work closely with the performance and engineering teams to ensure good list hygiene, segmentation, and delivery of email campaigns

✅ Maintain the overall communication calendar aligned to brand manager requirements

✅ Increase the lead to sale conversion rate

✅ Plan, build, and send out all email marketing communications

✅ Align with admissions teams to ensure lead scoring algorithms are providing effective guidance

ASSUMPTION: Responsibilities also include engaging with analytics to refine campaign strategies, inferred from the role's focus on conversions and communication improvements.

🎯 Required Qualifications

Education: Tertiary qualification related to marketing, business, or communication

Experience: At least 3 years managing CRM initiatives related to converting leads into sales

Required Skills:

• HTML and API knowledge
• Experience as a content editor or in mass/direct email campaigns
• Excellent verbal and written communication skills

Preferred Skills:

• 3+ years of copywriting experience for large brands
• Experience with email marketing platforms like Sendgrid, Intercom, or Klaviyo

ASSUMPTION: Preference for candidates with a background in digital marketing tools and analytics is assumed, as it aligns with the role's strategic and data-driven components.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within industry standards for similar roles

Benefits:

• Flexible & remote working arrangements
• Generous annual leave and medical benefits
• Opportunities to learn new tech skills via Coding Bootcamps

Working Hours: Full-time, 40 hours per week with potential flexibility

ASSUMPTION: Compensation package likely includes performance-based incentives, although not explicitly mentioned, inferred from focus on increasing conversion rates.

📌 Applicant Insights

🔍 Company Context

Industry: EdTech with a focus on technology education and coding bootcamps

Company Size: Not specified; likely medium to large given international partnerships and funding activities

Founded: Originated from the University of Cambridge

Company Description:

• Partnerships with top universities for coding bootcamps
• Award-winning and innovative, with substantial financial backing
• Mission-driven to close the global tech skills gap

Company Specialties:

• Tech education integration with mentorship
• Large-scale educational technology solutions
• Impact-focused on improving global tech skills

Company Website: Not Specified

ASSUMPTION: As a leader in tech education, the company's culture likely emphasizes innovation and high performance, although specifics are not provided.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Likely reports to senior management or a head of marketing department

Work Arrangement: Hybrid with remote flexibility

Growth Opportunities:

• Advancement in digital marketing and CRM management
• Engagement with a forward-thinking, award-winning team
• Influence over strategic marketing initiatives

ASSUMPTION: Potential for career growth is high, especially in fields of digital innovation and edtech, supported by company goals and partnerships.

🌍 Location & Work Environment

Office Type: Remote-friendly with occasional office presence

Office Location(s): Presence in Johannesburg and subsidiary offices in Cape Town and London

Geographic Context:

• Access to regional tech education markets in EMEA
• Key location for expanding tech education
• Opportunities for travel and engaging with international teams

Work Schedule: Predominantly remote with standard business hours and some flexibility

ASSUMPTION: The working environment is dynamic and multicultural, which is typical for globally-focused companies like HyperionDev.

💼 Interview & Application Insights

Typical Process:

• Online application submission followed by initial HR screening
• Technical and role-specific interviews
• Potential case study or portfolio presentation

Key Assessment Areas:

• Past CRM and marketing successes
• Technical skills in email marketing tools
• Ability to strategize and improve conversion rates

Application Tips:

• Highlight experience with CRM tools and email marketing platforms
• Showcase achievements in improving marketing metrics
• Demonstrate understanding of edtech impacts and company mission

ATS Keywords: Email Marketing, CRM Management, Lead Conversion, Digital Marketing, HTML, API, Copywriting

ASSUMPTION: A strong focus on data-driven results and strategic CRM improvements will be highly valued in the selection process.

🛠️ Tools & Technologies

• HTML and API for email customization
• Google Analytics for performance measurement
• Email marketing platforms like Sendgrid and Klaviyo

ASSUMPTION: A firm grasp on using data analytics and marketing automation tools will enhance candidature given the industry's reliance on technological solutions.

👔 Cultural Fit Considerations

Company Values:

• People-forward approach
• Continuous improvement and innovation
• Commitment to accessible tech education

Work Style:

• Collaborative and team-oriented
• Driven by meeting and exceeding targets
• Innovative and flexible approach to problem-solving

Self-Assessment Questions:

• Do you have a proven track record in CRM strategies that drive lead conversion?
• Can you manage and coordinate complex email marketing campaigns?
• Are you comfortable working in a dynamic, multicultural environment?

ASSUMPTION: Successful candidates will resonate with the company's mission and values, exhibiting a strong desire to contribute to tech education.

⚠️ Potential Challenges

• Managing a high volume of leads and ensuring effective segmentation
• Ensuring alignment across multiple teams and departments
• Adapting to a rapidly evolving industry and technological landscape
• Balancing remote work challenges with occasional office presence

ASSUMPTION: Adapting to frequent changes and challenges associated with a tech-focused education provider will require flexibility and resilience.

📈 Similar Roles Comparison

• Roles in other edtech companies may have similar lead conversion focuses but may differ in scale and complexity
• This role offers a unique opportunity for cross-team collaboration at a leading coding bootcamp
• Potential for rapid career advancement typically greater due to the company’s high-growth nature

ASSUMPTION: Differences in company mission and industry focus should be considered when comparing with other roles in digital marketing or CRM management.

📝 Sample Projects

• Developing a comprehensive email marketing strategy to engage potential students
• Utilizing CRM tools to increase conversion from interest to enrollment
• Coordinating a multi-platform campaign integrating traditional and digital media

ASSUMPTION: Projects will align with company goals of enhancing tech education accessibility and improving overall engagement metrics.

❓ Key Questions to Ask During Interview

• How does HyperionDev measure the success of its email marketing campaigns?
• What tools and platforms are currently used and how often are these reviewed?
• Can you describe the typical journey of a lead from registration to conversion at HyperionDev?
• How does the company accommodate new strategies or innovations within email marketing?
• What are the main challenges faced by the CRM and marketing team?

ASSUMPTION: Insightful questions will help assess alignment with company goals, tools, and strategic objectives, enhancing interview success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume highlighting relevant CRM and email marketing experiences
• Include a cover letter explaining your alignment with HyperionDev's mission
• Consider creating a portfolio or case study from past projects
• Be ready to discuss your experience with CRM tools and digital marketing strategies in-depth

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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