Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Swank Motion Pictures

🔹 Location: St. Louis, Missouri, United States (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Overseeing and executing outbound marketing emails for all sales markets
• Driving leads and customer engagement through effective email communication
• Collaborating with cross-functional teams to achieve marketing objectives
• Analyzing campaign performance to continuously improve email strategies

ASSUMPTION: This role requires a strong balance between visuals, messaging, targeting, and testing to create engaging and effective email campaigns.

📋 Key Responsibilities

✅ Email Campaign Management:

• Create, implement, and launch an email marketing workflow process
• Develop and implement comprehensive email marketing campaigns
• Develop and maintain a comprehensive email marketing calendar
• Proofread emails for clarity, grammar, and spelling before sending out tests for review
• Ensure templates are mobile-friendly and render well in main email clients
• Upgrade email templates using graphics, dynamic and personalized content

✅ Database and Segmentation:

• Work with the CRM team to create and maintain dynamic email database segmentations

✅ Performance Analysis:

• Monitor, analyze, and report on campaign performance metrics
• Partner with the CRM team to create detailed reports and dashboards on email KPIs

✅ Compliance and Best Practices:

• Maintain compliance with data protection regulations
• Stay informed on industry trends and emerging email marketing technologies
• Ensure emails follow industry policies and best practices
• Conduct A/B testing to optimize subject lines, content, CTAs, and send times

ASSUMPTION: This role requires strong analytical skills and attention to detail to ensure the success of email marketing campaigns.

🎯 Required Qualifications

Education: Bachelor degree in Marketing, Advertising, or a related field

Experience: Proven experience in email marketing with a strong portfolio of successful campaigns (5+ years preferred)

Required Skills:

• Proficient in database segmentation and dynamic list creation
• Solid understanding of CRM integrations and proven success in developing, launching, and maintaining nurture email journeys
• Skilled in auto-responder email creation and implementation
• Keen knowledge of design and best practices for email marketing, with knowledge of HTML and CSS a plus
• Proficient in multiple email marketing platforms, with experience in Dynamics 365 and HubSpot preferred
• Experience in data hygiene and strong analytical skills with experience in leveraging data to drive decision-making
• Ability to create images, design templates, and other email elements
• Proven success in A/B testing for subject, content, and design
• Excellent communication skills and ability to collaborate with cross-functional teams
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously
• Familiarity with email marketing compliance standards and regulations

Preferred Skills:

• Experience with email marketing automation tools
• Knowledge of marketing automation platforms
• Fluency in a second language

ASSUMPTION: Candidates with experience in the entertainment industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for an Email Marketing Manager with 5-10 years of experience in the entertainment industry)

Benefits:

• Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
• 401(k) plan with employer match
• Competitive paid time off: vacation, personal time, holidays, and winter break
• Company sponsored volunteer & community outreach opportunities
• Organizational growth potential through our company sponsored online learning platform
• Hybrid work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 51-200 employees (Mid-size)

Founded: 1937

Company Description:

• Swank Motion Pictures is a privately-owned company led by Tim Swank, Chairman
• The company is the world's largest non-theatrical distributor of motion pictures for public performance
• Swank provides both public performance licensing rights and licensed movies to numerous non-theatrical markets

Company Specialties:

• Non-theatrical movie distribution
• Public performance licensing rights
• Movie licensing for various markets

Company Website: http://www.swank.com

ASSUMPTION: Working at Swank Motion Pictures offers opportunities to engage with various aspects of the entertainment industry and contribute to the company's growth in the non-theatrical movie distribution market.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Senior Marketing Director and works closely with all members of the marketing, design, and production teams. Regularly interfaces with various sales departments to achieve objectives.

Work Arrangement: Hybrid (remote with occasional on-site work)

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to work on diverse projects and campaigns
• Chance to gain experience in the entertainment industry and non-theatrical movie distribution

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader entertainment industry.

🌍 Location & Work Environment

Office Type: Hybrid (remote with occasional on-site work at the St. Louis, MO headquarters)

Office Location(s): 10795 Watson Road, St. Louis, MO 63127, US

Geographic Context:

• St. Louis, Missouri, is located in the Midwestern United States
• The city offers a blend of urban and suburban living with a variety of cultural attractions and recreational activities
• St. Louis is home to several major corporations and has a growing tech industry

Work Schedule: Full-time, Monday-Friday, with occasional evening or weekend work as needed

ASSUMPTION: The hybrid work arrangement allows for flexibility while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager (Senior Marketing Director)
• Second-round interview with additional team members or stakeholders
• Final interview with the company's leadership team
• Background check and reference check (if applicable)

Key Assessment Areas:

• Email marketing expertise and campaign management skills
• Analytical and data-driven decision-making abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your email marketing experience and successful campaigns in your resume and cover letter
• Demonstrate your understanding of the entertainment industry and non-theatrical movie distribution in your application materials
• Prepare examples of A/B testing and data-driven decision-making for your interviews
• Research Swank Motion Pictures' company culture and values to show your fit with the organization

ATS Keywords: Email Marketing, Campaign Management, Database Segmentation, CRM Integrations, Auto-responder Creation, A/B Testing, Design Skills, HTML, CSS, Analytical Skills, Communication Skills, Collaboration, Detail-oriented, Organizational Skills, Compliance Knowledge, Performance Analysis

ASSUMPTION: Applicants should tailor their application materials to highlight their email marketing experience and demonstrate their fit with Swank Motion Pictures' company culture and values.

🛠️ Tools & Technologies

• Dynamics 365
• HubSpot
• Email marketing automation tools (e.g., Mailchimp, Constant Contact)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Candidates should have experience with relevant email marketing tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and adaptable
• Collaborative and inclusive
• Passionate about movies and entertainment

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest email marketing trends and best practices?
• Can you provide an example of a successful email marketing campaign you've managed, and what made it successful?
• How do you approach A/B testing, and what metrics do you use to measure success?
• How do you ensure your email marketing campaigns comply with data protection regulations and industry standards?

ASSUMPTION: Applicants should assess their fit with Swank Motion Pictures' company culture and values by considering their work style, communication skills, and alignment with the company's mission and goals.

⚠️ Potential Challenges

• Managing multiple email campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with industry trends and emerging email marketing technologies, necessitating continuous learning and adaptation
• Collaborating with various teams and stakeholders, requiring strong communication and interpersonal skills
• Occasional on-site work at the St. Louis, MO headquarters, which may require travel and flexibility in work hours

ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to change, and collaborate effectively with various teams to succeed in this role.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a stronger emphasis on campaign management and performance analysis
• This role requires a solid understanding of CRM integrations and experience with relevant email marketing tools
• Career progression in this role may lead to opportunities in marketing management or related fields within the entertainment industry

ASSUMPTION: Applicants should compare this role to similar positions in the entertainment industry and consider their fit with the company's mission, values, and work environment.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new movie release to various non-theatrical markets
• Creating and implementing an automated email nurture journey to engage and retain customers
• Conducting A/B testing to optimize email subject lines, content, and CTAs for improved open rates and click-throughs

ASSUMPTION: Applicants should be prepared to provide examples of their email marketing experience and demonstrate their ability to manage projects from start to finish.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall marketing strategy and company goals?
• What opportunities are there for professional growth and development within the marketing department and the broader entertainment industry?
• How does Swank Motion Pictures support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Prepare examples of successful email marketing campaigns and A/B testing results to discuss in your interviews
• Research Swank Motion Pictures' company culture and values to show your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.