📌 Core Information
🔹 Job Title: Email Marketing Executive
🔹 Company: Bright Horizons
🔹 Location: Northampton Office, Northampton, Northamptonshire NN4 7YB
🔹 Job Type: Fixed Term Contract for 12 months / Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Weekly office attendance required)
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing customer journeys and segmentation strategies
- Collaborating with cross-functional teams to plan key messages and ensure brand consistency
- Managing email campaign delivery, including scheduling, testing, and reporting
- Championing customer-centricity and experience management across teams
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving lead conversion through effective email marketing campaigns.
📋 Key Responsibilities
✅ Designing and implementing customer journeys and segmentation strategies to drive lead conversion
✅ Collaborating with cross-functional teams (Client Engagement, B2B Marketing, Client Relations) to plan key messages and ensure brand consistency
✅ Managing the on-time delivery of email campaigns across B2B and B2E channels, ensuring adherence to deadlines
✅ Effectively using dynamic content, segmentation, and template libraries to create engaging emails
✅ Managing data uploads, creating data segments, and generating quarterly reports to track campaign success
✅ Staying up-to-date with email deliverability best practices and recommending digital marketing best practices
✅ Conducting A/B testing and subject line testing to improve email campaign performance
✅ Working closely with the creative team to ensure brand guidelines are met and copy fits with Bright Horizons' tone of voice
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to meet deadlines and ensure campaign success.
🎯 Required Qualifications
Education: Relevant degree in digital marketing or a related field
Experience: At least one year of experience in a similar role or relevant degree
Required Skills:
- Excellent written, verbal communication, and copywriting skills
- Proficient in Salesforce Marketing Cloud, Pardot, Microsoft Office package, Adobe Acrobat, Microsoft Dynamics, and Google Analytics
- Strong analytical skills and attention to detail
- Ability to work collaboratively and under pressure to meet deadlines
Preferred Skills:
- Experience with email marketing automation tools
- Familiarity with customer relationship management (CRM) systems
ASSUMPTION: Candidates with a strong academic background in marketing or a related field and relevant work experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per year (Based on industry standards for entry-level marketing roles in the UK)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Bright Horizons offers a range of employee benefits, including childcare and eldercare support, tuition assistance, and more.
Working Hours: 37.5 hours per week, Monday to Friday, 9:00 AM - 5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bright Horizons operates in the education administration sector, focusing on providing high-quality education and childcare services worldwide.
Company Size: Bright Horizons is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 1986
Company Description:
- Bright Horizons is a leading provider of early education and childcare services, serving families, employers, and government entities
- The company offers a range of services, including full-day preschools, before- and after-school programs, and back-up care solutions
- Bright Horizons is committed to creating inclusive environments where everyone has a sense of belonging and can contribute and thrive in meaningful and impactful ways
Company Specialties:
- Child Care and Early Education
- Back-Up Child Care
- Back-Up Adult/Elder Care
- Educational Advising
- Tuition Assistance
- College Coaching
- Workforce Consulting
- Employee and employer benefits
- Pet Care
Company Website: www.brighthorizons.com
ASSUMPTION: Bright Horizons' extensive experience and large size provide a stable and well-established environment for employees, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Client Engagement, B2B Marketing, and Client Relations
Work Arrangement: Hybrid role, requiring weekly office attendance in Northampton
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other areas of marketing or related fields, such as communications or public relations
- Potential to work on international projects or assignments, given Bright Horizons' global presence
ASSUMPTION: This role offers a strong foundation in email marketing and provides opportunities for career growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to attend the Northampton office weekly
Office Location(s): Northampton Office, Northampton, Northamptonshire NN4 7YB
Geographic Context:
- Northampton is a large town in the East Midlands region of England, with a population of around 212,000
- The town offers a mix of urban and rural environments, with easy access to nearby cities like London, Birmingham, and Leicester
- Northampton has a rich history, with numerous historic buildings and attractions, including the iconic Northampton Castle
Work Schedule: Monday to Friday, 9:00 AM - 5:30 PM, with a 30-minute lunch break
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Email marketing skills and knowledge
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Bright Horizons' values
Application Tips:
- Highlight relevant experience and achievements in email marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful email marketing campaigns you've worked on, including metrics and results
- Research Bright Horizons' company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Email Marketing, Customer Journeys, Segmentation, Lead Conversion, Data Management, Dynamic Content, A/B Testing, Salesforce Marketing Cloud, Pardot, Microsoft Office, Adobe Acrobat, Google Analytics, Copywriting, Communication, Collaboration, Creativity
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' email marketing skills, communication abilities, and cultural fit.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Pardot
- Microsoft Office (Word, Excel, PowerPoint)
- Adobe Acrobat
- Microsoft Dynamics
- Google Analytics
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for email campaign management and analysis.
👔 Cultural Fit Considerations
Company Values:
- Passion for children
- Integrity
- Innovation
- Quality
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you share Bright Horizons' passion for children and commitment to quality in early education and childcare?
- Are you comfortable working in a collaborative, team-oriented environment and adapting to change?
- Do you have strong communication skills and the ability to build and maintain effective working relationships with colleagues and stakeholders?
ASSUMPTION: Candidates who demonstrate a strong alignment with Bright Horizons' values and work style are more likely to be successful in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple email campaigns simultaneously and meeting tight deadlines
- Adapting to changes in marketing strategies or priorities
- Working effectively with cross-functional teams and stakeholders
- Staying up-to-date with email marketing best practices and industry trends
ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses specifically on email marketing, whereas similar roles in digital marketing may have a broader scope, including social media, content marketing, or SEO
- Email marketing roles may vary in terms of the industries they serve and the specific email marketing platforms used
- Career progression in email marketing may involve moving into more senior roles within the marketing department or transitioning into related fields, such as communications or public relations
ASSUMPTION: Understanding the differences between this role and similar positions in the industry can help candidates determine if this role is the right fit for their career goals and interests.
📝 Sample Projects
- Developing and executing an email marketing campaign to promote a new product or service offering
- Analyzing email campaign performance data to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to create targeted email content that resonates with specific audience segments
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and deliverables associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and goals of the organization?
- What opportunities are there for professional development and growth within this role and the company?
- How does Bright Horizons support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Bright Horizons careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful email marketing campaigns you've worked on, including metrics and results
- Research Bright Horizons' company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
