Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Bass Pro Shops

🔹 Location: Springfield, Missouri, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Retail, Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading lifecycle communication and engagement through email, SMS, and mobile push communications
• Developing and executing high-level strategies and program execution across the organization
• Maximizing customer engagement and driving incremental revenue generation
• Collaborating with cross-functional teams to create seamless user experiences
• Monitoring competitive practices and industry standards

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business results through marketing communications.

📋 Key Responsibilities

✅ Develop and oversee the email program, including customer lifecycle programs and individual campaigns

✅ Manage and lead SMS marketing and mobile push advertising programs

✅ Direct creative development process with input from stakeholders and provide creative direction and hands-on execution when needed

✅ Report on campaigns and lifecycle marketing program performance to senior leadership and cross-functional teams

✅ Partner with cross-functional teams to develop seamless user experience across email, SMS, and mobile push ads

✅ Work closely with Marketing and Brand teams to identify and target customers for relevant and profitable promotional activity

✅ Build and refine target segments and audiences within email platforms to drive targeting and personalization

✅ Monitor competitive practices and industry movement/standards to ensure the organization is “best-in-class”

✅ Drive outstanding business results through traditional management functions, including sourcing and selecting talent, coaching and development, workforce and project scheduling, performance assessment, and general talent planning

✅ Prepare reports, presentations, and general updates for various audiences

✅ Perform all other duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in a related field

Experience: 4-6 years of related experience

Required Skills:

• Proven experience in email marketing, campaign management, and customer engagement strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills

• Ability to work effectively with cross-functional teams
• Proficient in email marketing platforms and tools

Preferred Skills:

• Experience with SMS marketing and mobile push advertising
• Knowledge of the retail industry and customer base
• Fluency in Spanish (or other relevant languages) for targeted marketing campaigns

ASSUMPTION: Candidates with a strong background in email marketing, proven analytical skills, and experience working with cross-functional teams will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 4-6 years of experience in the retail sector)

Benefits:

• Medical, Dental, and Vision insurance
• Health Savings Account and Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings plan
• Paid holidays, vacation, and sick time
• Bass Pro Cares Fund
• Employee discounts on retail merchandise, restaurants, world-class resorts, and conservation attractions

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the retail sector. The actual salary may vary depending on factors such as the candidate's specific skills, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on outdoor recreation, hunting, fishing, camping, and conservation

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 1972, with a rich history and strong commitment to conservation and outdoor recreation

Company Description:

• Bass Pro Shops is North America’s premier outdoor and conservation company, offering premier destination retail in more than 150 locations across North America
• Founded by Johnny Morris, the company is guided by his visionary leadership and commitment to inspiring people to enjoy, love, and conserve the great outdoors
• Beyond retail, Bass Pro Shops operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations, including Big Cedar Lodge, America’s Premier Wilderness Resort

Company Specialties:

• Retail
• Hunting
• Sporting Goods
• Fishing
• Outdoor Recreation
• Camping
• Conservation
• Backpacking

Company Website: http://www.basspro.com

ASSUMPTION: Bass Pro Shops' commitment to conservation and outdoor recreation provides a unique and fulfilling work environment for employees passionate about these causes.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization

Reporting Structure: This role reports directly to the Marketing Director and may oversee junior marketing team members or external agencies

Work Arrangement: On-site, full-time, with flexibility for remote work based on business needs and team preferences

Growth Opportunities:

• Advancement within the marketing department, such as a Senior Marketing Manager or Marketing Director role
• Expansion into related fields, such as brand management, product development, or e-commerce
• Opportunities to work on special projects or initiatives, providing exposure to different aspects of the business

ASSUMPTION: The Email Marketing Manager role offers a unique blend of strategic and tactical responsibilities, providing an ideal platform for career growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: Corporate headquarters, offering a modern and collaborative work environment

Office Location(s): 2500 E Kearney, Springfield, MO 65898, US

Geographic Context:

• Springfield, Missouri, is a mid-sized city with a population of approximately 167,000 people
• The city offers a mix of urban and outdoor recreational opportunities, with easy access to natural attractions such as lakes, rivers, and parks
• Springfield has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility based on business needs and team preferences

ASSUMPTION: The work environment at Bass Pro Shops' headquarters is collaborative, dynamic, and focused on driving business results through innovative marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Email marketing expertise and campaign management skills
• Analytical skills and data-driven mindset
• Communication and presentation skills
• Cultural fit and alignment with Bass Pro Shops' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience, campaign management skills, and relevant industry knowledge
• Prepare examples of successful email marketing campaigns you've managed, including metrics and results
• Demonstrate your understanding of Bass Pro Shops' business and target audience

ATS Keywords: Email Marketing, Campaign Management, Customer Engagement, SMS Marketing, Mobile Push Advertising, Retail Marketing, Cross-functional Teams, Performance Reporting, Targeted Marketing, Segmentation, Competitive Analysis

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on email marketing expertise, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Mailchimp, Constant Contact, or in-house solutions)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, or Power BI)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Bass Pro Shops' internal systems and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for the outdoors and conservation
• Integrity and respect for all
• Excellence in all we do
• Innovation and continuous improvement
• Stewardship and responsible leadership

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Customer-centric and committed to exceptional customer experiences

Self-Assessment Questions:

• How do you align with Bass Pro Shops' commitment to conservation and outdoor recreation?
• Can you provide an example of a time when you successfully managed a cross-functional team to achieve a marketing goal?
• How do you approach continuous learning and professional development in your role?

ASSUMPTION: Candidates who share Bass Pro Shops' passion for the outdoors, demonstrate strong analytical skills, and exhibit a collaborative work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing a high volume of email campaigns and ensuring consistent quality and performance
• Keeping up with industry trends and best practices in email marketing and customer engagement
• Balancing strategic planning and hands-on execution, with potential time management challenges
• Working effectively with cross-functional teams and stakeholders with varying priorities and expectations

ASSUMPTION: The Email Marketing Manager role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Compared to related roles, such as Marketing Manager or Digital Marketing Manager, this role has a stronger focus on email marketing and customer engagement strategies
• In the retail industry, this role may have more direct influence on customer experience and revenue generation compared to similar roles in other sectors
• Career progression in this role may involve expanding into related marketing disciplines, such as brand management or e-commerce, or moving into a senior leadership position within the marketing department

ASSUMPTION: The Email Marketing Manager role at Bass Pro Shops offers a unique blend of strategic and tactical responsibilities, with opportunities for career growth and development within the marketing field.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new product launch, with a focus on driving customer engagement and revenue generation
• Analyzing customer data to identify trends and opportunities for segmentation, personalization, and targeted marketing
• Collaborating with the creative team to develop visually appealing and on-brand email templates that resonate with the target audience

ASSUMPTION: The specific projects undertaken in this role will vary depending on Bass Pro Shops' marketing priorities, customer needs, and industry trends.

❓ Key Questions to Ask During Interview

• Can you describe the current email marketing strategy and how this role fits into the broader marketing plan?
• How does Bass Pro Shops measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does Bass Pro Shops support work-life balance for its employees, particularly in this role?
• Can you provide an example of a time when the company successfully adapted to a significant change in the market or industry?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience, campaign management skills, and relevant industry knowledge
• Prepare examples of successful email marketing campaigns you've managed, including metrics and results
• Demonstrate your understanding of Bass Pro Shops' business and target audience
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.