Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Sincere Corporation

🔹 Location: Framingham, Massachusetts

🔹 Job Type: Full-Time, Hybrid (1 day per week in the office)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-3 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing strategies across multiple brands
• Creating and managing email and push notification campaigns
• Analyzing performance metrics and providing actionable recommendations
• Collaborating with cross-functional teams to create compelling seasonal campaigns
• Maintaining email database hygiene and managing list segmentation

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on email marketing. The ideal candidate will have experience in campaign planning, copywriting, and performance analysis.

📋 Key Responsibilities

✅ Lead the strategy, planning, and execution of all email and push communications across the brands

✅ Plan, write, and QA push notifications for our mobile apps

✅ Analyze email and push marketing data to provide actionable recommendations

✅ Evolve triggered and automated emails to mid-funnel and existing customers

✅ Conceive and execute compelling seasonal marketing campaigns

✅ Plan and test new tactics to cross-pollinate customers between our brands

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as exceptional attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-3 years in email marketing or digital marketing

Required Skills:

• Proven experience in planning, writing, and executing B2C email marketing campaigns
• Strong design aesthetic with the ability to provide creative direction and feedback
• Familiarity with SendGrid or similar email marketing systems
• Experience analyzing marketing performance metrics
• Excellent communication and organizational skills
• Passion for celebrations, life milestones, and memories

Preferred Skills:

• Experience with list segmentation and email database hygiene
• Familiarity with cross-pollination strategies between brands

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their email marketing campaigns and a proven track record of driving engagement and conversion metrics.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a mid-level email marketing role in the Boston area)

Benefits:

• 100% Health, Dental, and Vision coverage
• 401K Plan with Profit Share
• Annual bonus potential
• Health and Wellness stipends
• Paid time off plus 12 paid holidays and Summer Fridays
• Paid parental leave
• Childcare benefits (dependent care FSA)
• Flexible, hybrid work environment
• In-person, all-expenses-paid Team Summits (2X a year)

Working Hours: Full-time, with flexible hours and the ability to work remotely most of the week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level email marketing role in the Boston area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on consumer internet brands with heart

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team and the opportunity to make a significant impact)

Founded: 2005 (Sincere Corporation is an established company with a history of growth and success)

Company Description:

• Sincere is a family of consumer internet brands that builds technology to bring people closer and help them show they care
• The company is home to Punchbowl®, Lovebird®, Timehop®, and Memento®, with a combined user base of over 350 million
• Sincere Foundation supports organizations that address basic needs and envisions a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories

Company Specialties:

• Online Invitations
• Digital Greeting Cards
• Group Videos
• Shared Albums
• Memories
• Celebrations and Milestones

Company Website: www.sincere.com

ASSUMPTION: Sincere Corporation is an established company with a strong focus on its employees, offering a fun, casual, and innovative work environment.

📊 Role Analysis

Career Level: Mid-level (This role offers the opportunity to grow and make a significant impact on the company's marketing efforts)

Reporting Structure: Reports directly to the CMO (Close collaboration with leadership and the opportunity to influence marketing strategies)

Work Arrangement: Hybrid (1 day per week in the office, with the rest of the week working remotely)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunity to work on multiple brands and gain diverse marketing experience
• Chance to collaborate with cross-functional teams and learn from other departments

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (1 day per week in the office, with the rest of the week working remotely)

Office Location(s): 50 Speen Street, Suite 202, Framingham, MA 01701, US

Geographic Context:

• Framingham is a suburban city located about 20 miles west of Boston, offering a mix of urban and rural environments
• The area is known for its strong tech industry and high quality of life
• Framingham is home to several major corporations and offers ample job opportunities

Work Schedule: Full-time, with flexible hours and the ability to work remotely most of the week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home most of the week while still having the opportunity to collaborate and build relationships with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the CMO to discuss marketing strategies and campaign ideas
• Final interview with the leadership team to assess fit and answer any remaining questions

Key Assessment Areas:

• Communication skills, both written and verbal
• Creativity and ability to think outside the box
• Understanding of email marketing best practices and performance metrics
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and achievements
• Include specific examples of successful email marketing campaigns you've worked on
• Demonstrate your understanding of the company's brands and how you can contribute to their growth

ATS Keywords: Email Marketing, Digital Marketing, Campaign Planning, Copywriting, Performance Analysis, List Segmentation, Push Notifications, Marketing Metrics, Celebrations, Life Milestones, Memories

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, creativity, and understanding of email marketing best practices.

🛠️ Tools & Technologies

• SendGrid (Email marketing platform)
• Google Analytics (Web analytics service)
• Asana or Trello (Project management tools)
• Slack (Team communication platform)

ASSUMPTION: The ideal candidate will have experience with SendGrid or a similar email marketing platform and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer Focus
• Fun

Work Style:

• Close-knit team with raw smarts, clear communication, and attention to detail
• Innovative and fast-paced environment
• Focus on intellectual curiosity and continuous learning

Self-Assessment Questions:

• Do you have a strong passion for celebrations, life milestones, and memories?
• Are you comfortable working in a fast-paced, innovative environment?
• Do you thrive in a close-knit team setting with a focus on collaboration and clear communication?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a passion for celebrations, life milestones, and memories, as well as a strong work ethic and a desire to learn and grow in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple brands and email lists simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry
• Balancing the need for creativity with the need for data-driven decision making
• Ensuring consistent branding and messaging across multiple platforms and brands

ASSUMPTION: The ideal candidate will be able to manage multiple priorities and work effectively in a fast-paced environment, with a strong focus on attention to detail and data-driven decision making.

📈 Similar Roles Comparison

• Unlike other email marketing roles, this position requires experience with multiple brands and the ability to manage list segmentation effectively
• This role offers the opportunity to work on a wide range of marketing campaigns, from seasonal promotions to automated email series
• Career path opportunities include advancement within the marketing department or exploration of other roles within the company

ASSUMPTION: The ideal candidate will have experience working with multiple brands and be comfortable managing list segmentation to ensure effective targeting.

📝 Sample Projects

• Developing and executing a successful email marketing campaign for a major holiday or celebration
• Creating and implementing a triggered email series to engage mid-funnel customers and drive conversions
• Analyzing email marketing performance metrics and providing actionable recommendations to improve engagement and conversion rates

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements in their application materials.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to email marketing and how this role fits into the broader marketing strategy?
• How does the company support the growth and development of its employees in this role?
• What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
• How does the company measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: The ideal candidate will come prepared with thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and achievements
• Prepare specific examples of successful email marketing campaigns you've worked on
• Demonstrate your understanding of the company's brands and how you can contribute to their growth
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.