Email Marketing and SMS Specialist

📌 Core Information

🔹 Job Title: Email Marketing and SMS Specialist

🔹 Company: Pomelo

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote (US time zone)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing email and SMS marketing strategies for an e-commerce brand using Klaviyo
• Developing and executing monthly email and SMS content calendars
• Analyzing and presenting email and SMS performance data to internal teams
• Collaborating with cross-functional teams to improve overall marketing performance
• Performing administrative tasks and special projects as needed

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication skills to work effectively with remote teams.

📋 Key Responsibilities

✅ Manage, plan, and oversee all Klaviyo emails and SMS flows, consistently A/B testing and iterating for performance optimization

✅ Strategize, develop, and execute monthly email and SMS content calendars for campaigns

✅ Oversee all Klaviyo reporting and analytics, regularly presenting data to the internal team

✅ Track email and SMS performance on a regular basis and identify opportunities for improvement

✅ Perform ad hoc administrative, business operations, and special projects tasks as needed

ASSUMPTION: This role requires a strong understanding of e-commerce marketing strategies, as well as proficiency in using Klaviyo and other relevant marketing tools.

🎯 Required Qualifications

Education: Bachelor’s degree in a relevant field

Experience: 3+ years managing e-commerce emails in Klaviyo and email/SMS marketing strategies

Required Skills:

• Professional fluency in English with excellent written, reading, and speaking skills
• Access to a laptop/desktop with reliable and fast Internet connection
• Ability to work in US time zone, Monday to Friday (8 hours per day)
• Previous experience working the overnight shift

Preferred Skills:

• Experience with Shopify and other e-commerce platforms
• Strong analytical skills and data-driven mindset

ASSUMPTION: Candidates with experience in e-commerce marketing and a proven track record of improving ROI from email and SMS campaigns are highly desirable.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Estimated based on industry standards for mid-level marketing roles in the Philippines)

Benefits:

• Competitive pay, always in US dollars
• Work remotely from the comfort of your home
• Health & wellness benefit
• Paid holidays and time off
• Performance and referral bonuses
• Global exposure to the world’s best companies

Working Hours: Monday to Friday, 8 hours per day (US time zone)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Pomelo is a global outsourcing and offshoring consulting company that specializes in placing top offshore talent with leading brands, startups, and agencies worldwide.

Company Size: Pomelo is a small company with 11-50 employees, providing a close-knit and collaborative work environment.

Founded: Pomelo's founding date is not specified, but it is a relatively new company with a focus on modern and innovative outsourcing solutions.

Company Description:

• Pomelo offers an all-in-one solution covering recruiting, payroll, benefits, legal compliance, training, and much more.
• The company aims to provide top-quality offshore talent to global brands, enabling them to work remotely from their home countries while gaining exposure to international business operations.
• Pomelo's mission is to hire the top 1% of offshore talent for brand builders worldwide.

Company Specialties:

• Recruiting and placing top offshore talent
• Payroll and benefits management
• Legal compliance and training

Company Website: http://www.pomelohq.com

ASSUMPTION: Pomelo's focus on quality and global exposure makes it an attractive option for talented individuals looking to work with leading brands worldwide.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the marketing manager or similar position within the client's organization.

Work Arrangement: This is a remote, full-time position with a focus on working in the US time zone.

Growth Opportunities:

• Potential career growth within the client's organization or other Pomelo clients
• Opportunities to work with leading brands and gain international experience
• Possibility to develop skills in e-commerce marketing, email marketing, and SMS marketing

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to work with high-profile clients and develop advanced marketing skills.

🌍 Location & Work Environment

Office Type: Remote (Work from home)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year.
• The country has a rich culture, with a mix of Spanish, American, and indigenous influences.
• The Philippines is known for its beautiful beaches, vibrant nightlife, and delicious cuisine.

Work Schedule: Monday to Friday, 8 hours per day (US time zone)

ASSUMPTION: Working remotely from the Philippines offers a unique blend of cultural experiences and a comfortable work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., email marketing campaign creation)
• Final interview with the hiring manager

Key Assessment Areas:

• Email marketing and SMS marketing skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and adaptability

Application Tips:

• Highlight your experience with Klaviyo, Shopify, and other relevant e-commerce platforms
• Include examples of successful email marketing campaigns you've managed in the past
• Demonstrate your ability to work in the US time zone and adapt to remote work

ATS Keywords: Email Marketing, SMS Marketing, E-commerce, Shopify, Klaviyo, A/B Testing, Analytics, Communication, Problem Solving, Organization, Performance Optimization, Content Calendar, Reporting, Data Presentation, Administrative Tasks, Business Operations

ASSUMPTION: Pomelo's application process is designed to assess candidates' technical skills, cultural fit, and adaptability to remote work.

🛠️ Tools & Technologies

• Klaviyo (Email and SMS marketing platform)
• Shopify (E-commerce platform)
• Google Analytics (Web analytics service)
• Microsoft Office Suite (Productivity suite)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Global Exposure
• Innovation

Work Style:

• Remote and autonomous
• Collaborative and communicative
• Data-driven and analytical

Self-Assessment Questions:

• Do you have experience working with Klaviyo and other e-commerce platforms?
• Are you comfortable working remotely and adapting to different time zones?
• Do you have strong analytical skills and a data-driven mindset?

ASSUMPTION: Candidates who align with Pomelo's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Working in the US time zone may require adjusting to a different sleep schedule
• Remote work can be isolating, and candidates should be prepared to manage their time effectively
• Email and SMS marketing campaigns may require frequent optimization and A/B testing
• Cultural differences may present unique communication challenges

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• This role is similar to an Email Marketing Manager or SMS Marketing Specialist position within an e-commerce company
• However, this role is unique in that it is a remote, offshore position with a focus on global exposure
• Career progression may involve moving into a more senior marketing role within the client's organization or another Pomelo client

ASSUMPTION: This role offers a unique blend of global exposure and career growth opportunities for the right candidate.

📝 Sample Projects

• Develop and execute a monthly email marketing campaign for an e-commerce client, with a focus on improving open rates and click-through rates
• Create and optimize SMS marketing flows for an e-commerce client, with a focus on increasing customer engagement and conversions
• Analyze email and SMS marketing performance data for an e-commerce client and provide data-driven recommendations for improvement

ASSUMPTION: These sample projects are designed to assess candidates' technical skills and ability to work independently.

❓ Key Questions to Ask During Interview

• How does Pomelo support its remote employees in maintaining a healthy work-life balance?
• What are the most significant challenges facing the client's email marketing and SMS marketing efforts, and how can this role address them?
• How does Pomelo ensure the quality and cultural fit of its offshore talent?
• What opportunities are there for career growth and professional development within this role?
• How does Pomelo facilitate communication and collaboration between its remote employees and the client's internal team?

ASSUMPTION: These interview questions are designed to provide insight into the company culture, role responsibilities, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your email marketing and SMS marketing experience, as well as your proficiency in Klaviyo and other relevant tools
• Prepare a cover letter explaining your interest in this role and your qualifications for success
• Follow up with Pomelo one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.