Email Marketing Manager - (Corporate)

📌 Core Information

🔹 Job Title: Email Marketing Manager - (Corporate)

🔹 Company: Caesars Entertainment

🔹 Location: Las Vegas, Nevada, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, optimizing, and implementing automated and ad-hoc email campaigns for Caesars Entertainment.
• Managing and motivating a team of direct reports to ensure daily operations of the email program run smoothly.
• Collaborating with various teams, including technology, IT, and business teams, to enhance email marketing strategies.
• Analyzing campaign metrics and providing recommendations for enhancing effectiveness.
• Making strategic recommendations to the executive team regarding the email marketing channel.

ASSUMPTION: This role requires a strong background in email marketing, team management, and project management. Experience with Salesforce Marketing Cloud and SQL is highly desirable.

📋 Key Responsibilities

✅ Develop, optimize, and implement triggered, transactional, and enterprise-wide marketing emails.

✅ Manage and motivate a team of direct reports, including onboarding, training, and performance management.

✅ Collaborate with vendors, internal corporate and property teams, and technology/IT teams to continually test and optimize programs.

✅ Monitor metrics and provide recommendations for enhancing campaign effectiveness.

✅ Develop, implement, and manage standards and standard processes to increase efficiency and mitigate risk.

✅ Review the competitive landscape and make recommendations for best practices.

✅ Partner with business teams to develop marketing plans that support business objectives while protecting and growing the size and value of the customer email list.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects concurrently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communication, or a related field.

Experience: 4-6 years of digital marketing experience, with a minimum of 3 years of email marketing experience.

Required Skills:

• Proven technical architecture-related problem-solving experience.
• Excellent collaboration, interpersonal, and project management skills.
• Highly-motivated, creative thinker/problem solver.
• Advanced experience with Salesforce Marketing Cloud or other ESP.
• Proficiency in AMPscript or other scripting language to create variations with a single email.
• Ability to write and execute SOQL queries and/or understanding of database querying.
• Must have excellent written and oral communication skills.
• Ability to work in a collaborative environment and drive several projects at once.
• Ability to plan, organize, and establish priorities to achieve results.
• Demonstrates email marketing expertise with up-to-date knowledge in email best practice design, subject lines, layout, copy, and calls to action.
• Ability to uphold and demonstrate the highest level of integrity in all situations.

Preferred Skills:

• Proficiency in Photoshop and Dreamweaver.
• Strong email-related HTML experience required, web design experience preferred.
• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.).

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and understanding of customer relationship management (CRM) systems are likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Las Vegas, the estimated salary range for this position is $80,000 - $120,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health, dental, and vision insurance.
• 401(k) retirement plan with company match.
• Paid time off (vacation, sick, and holidays).
• Employee discounts at Caesars Entertainment properties.
• Tuition reimbursement and professional development opportunities.

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance. Benefits are subject to change and may vary based on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Caesars Entertainment operates in the hospitality and gaming industry, offering diversified gaming, entertainment, and hospitality amenities. The company is the largest casino-entertainment provider in the U.S. and one of the world's most diversified casino-entertainment providers.

Company Size: Caesars Entertainment is a large company with over 50,000 employees worldwide. As a large company, it offers numerous opportunities for career growth and development.

Founded: Caesars Entertainment was founded in Reno, NV, in 1937, and has since grown through development of new resorts, expansions, and acquisitions.

Company Description:

• Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers.
• The company offers diversified gaming, entertainment, and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences.
• Caesars Entertainment is committed to its employees, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework.

Company Specialties:

• Hospitality
• Gaming
• Marketing
• Entertainment
• Dining
• Meetings

Company Website: www.caesars.com

ASSUMPTION: Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Email Marketing Manager reports directly to the Senior Manager, Digital Communications Marketing.

Work Arrangement: This is an on-site position, requiring regular presence at the company's Las Vegas office.

Growth Opportunities:

• Potential to advance to a senior-level role within the digital communications marketing team.
• Opportunities to expand skills and knowledge in email marketing, data analysis, and team management.
• Possibility to take on additional responsibilities or lead special projects as the company grows.

ASSUMPTION: As a large company with diverse operations, Caesars Entertainment offers numerous opportunities for career growth and development. However, growth opportunities may depend on individual performance, company needs, and market conditions.

🌍 Location & Work Environment

Office Type: The Las Vegas office is a corporate headquarters for Caesars Entertainment, offering a professional and collaborative work environment.

Office Location(s): 3595 S Las Vegas Blvd, Las Vegas, NV 89109, US

Geographic Context:

• Las Vegas is known for its vibrant entertainment scene, with numerous casinos, shows, and attractions.
• The city offers a diverse range of neighborhoods and communities, with various housing options and amenities.
• Las Vegas has a desert climate, with hot summers and mild winters, and experiences minimal rainfall throughout the year.

Work Schedule: The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM. However, the role may require occasional evenings and weekends to meet project deadlines.

ASSUMPTION: While the Las Vegas office offers a professional work environment, the city's fast-paced and sometimes high-stress atmosphere may impact the work environment for some individuals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Caesars Entertainment careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or video interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
• Final interview with senior leadership to discuss career goals, expectations, and company culture.

Key Assessment Areas:

• Email marketing expertise and strategic thinking.
• Team management and leadership skills.
• Project management and organizational skills.
• Communication and interpersonal skills.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience, team management skills, and relevant achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and adaptability.
• Research Caesars Entertainment's company culture and be prepared to discuss how your values align with the company's mission and values.

ATS Keywords: Email Marketing, Marketing Manager, Team Leadership, Salesforce Marketing Cloud, SQL, Data Analysis, Collaboration, Communication, HTML, Photoshop, Dreamweaver, Problem Solving, Time Management, Creativity, Mentoring, Customer Relationship Management

ASSUMPTION: Caesars Entertainment uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for an interview.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• SQL
• Microsoft Office Suite (Excel, Word, Outlook, etc.)
• Photoshop
• Dreamweaver

ASSUMPTION: While not explicitly stated, proficiency in email marketing software, data analysis tools, and customer relationship management (CRM) systems may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Service
• Innovation
• Teamwork
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving goals
• Adaptable and able to manage multiple projects concurrently
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do I have a proven track record of success in email marketing and team management?
• Am I comfortable working in a fast-paced, collaborative environment?
• Do I have strong communication and interpersonal skills, and am I able to work effectively with various teams and stakeholders?
• Am I able to manage multiple projects concurrently and meet tight deadlines?

ASSUMPTION: Caesars Entertainment values a diverse and inclusive workplace. Candidates who can demonstrate a strong cultural fit and alignment with the company's values are more likely to be successful in the interview process and in the role.

⚠️ Potential Challenges

• Managing a team of direct reports and ensuring the daily operations of the email program run smoothly.
• Collaborating with various teams, including technology, IT, and business teams, to enhance email marketing strategies.
• Analyzing campaign metrics and providing recommendations for enhancing effectiveness.
• Working in a fast-paced, sometimes high-stress environment in Las Vegas.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and career advancement.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on email marketing and team management.
• Email marketing managers typically have a more tactical focus, while this role requires a balance of strategic thinking and tactical execution.
• Career paths for email marketing managers may include advancement to senior-level roles within the digital communications marketing team or transition to other marketing management roles within the company.

ASSUMPTION: While this role shares similarities with other marketing manager positions, its unique focus on email marketing and team management sets it apart and offers a distinct career path within the marketing field.

📝 Sample Projects

• Developing and implementing a new triggered email campaign to improve customer engagement and conversions.
• Analyzing campaign metrics and providing data-driven recommendations to optimize email marketing strategies.
• Managing a team project to improve email list segmentation and targeting to enhance campaign performance.

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the email marketing manager role, as well as the importance of team collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital communications marketing department?
• How does this role collaborate with other teams, such as technology, IT, and business teams, to enhance email marketing strategies?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Caesars Entertainment support the professional development and growth of its employees?
• What are the key challenges facing the email marketing team, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Caesars Entertainment careers portal.
• Tailor your resume and cover letter to highlight your email marketing experience, team management skills, and relevant achievements.
• Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and adaptability.
• Research Caesars Entertainment's company culture and be prepared to discuss how your values align with the company's mission and values.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.