- Job Title: Email Marketing Officer
- Company: Guy’s & St Thomas’ Foundation
- Location: London, Hybrid
- Job Type: Permanent
- Category: Marketing
- Date Posted: 2025-06-19
- Experience Level: 2-5 years
- Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Establishing a scalable email program and growing the supporter base across three brands.
- Acting as a frontline email expert, providing consultation to stakeholders on best practices.
- Overseeing the email delivery process from briefing to send.
- Maintaining and expanding email reporting to include key metrics.
- Staying informed about trends and changes in the email landscape.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong understanding of email marketing best practices and be comfortable working with diverse stakeholders.
📋 Key Responsibilities
- ✅ Use knowledge of email excellence to bring surprise and delight to supporters' inboxes.
- ✅ Act as the frontline email expert, providing consultation to stakeholders on best practices.
- ✅ Oversee the email delivery process from briefing to send.
- ✅ Assist in the formation, dissemination, and maintenance of key email delivery processes.
- ✅ Maintain and expand email reporting to include key metrics.
- ✅ Identify and utilize insights for data-driven decision-making.
- ✅ Stay informed about trends and changes in the email landscape.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. The ideal candidate will be comfortable working in a dynamic environment and be able to balance multiple priorities.
🎯 Required Qualifications
- Education: Relevant degree or equivalent experience.
- Experience: At least 2 years of email marketing experience, not limited to the not-for-profit or health sector.
- Required Skills:
- Proven experience planning and building emails based on data-driven decisions.
- Knowledge of at least 2 ESPs and the platforms that form an email tech stack.
- Experience working with stakeholders of different levels.
- Knowledge of the different types of emails and automations which form an email programme.
- Experience using raw email data to formulate metrics relevant to an email programme.
- Preferred Skills:
- Knowledge of consent, data protection, and processing legislation.
- Experience using analytics platforms, such as Google Analytics, to widen reporting beyond in-email metrics.
ASSUMPTION: Given the hybrid nature of the role, candidates with a strong understanding of email marketing best practices and experience working with diverse stakeholders will be most successful in this position.
💰 Compensation & Benefits
- Salary Range: £30,000 - £34,000 / year
- Benefits:
- Up to 12% employer pension contributions
- Annual personal development budget
- Annual health and wellbeing personal allowance
- Enhanced maternity, paternity, and parental leave pay
- Health and wellbeing programme
- Agile working, flexible hours, and supportive IT kit
- Generous annual leave (27 days + bank holidays)
- Subsidies for glasses
- Employee Assistance Programme
ASSUMPTION: The salary range provided is based on industry standards for email marketing roles in London. Benefits are competitive and reflect the organization's commitment to employee wellbeing and professional development.
📌 Applicant Insights
🔍 Company Context
- Industry: Non-profit Organizations
- Company Size: 51-200 employees
- Founded: The foundation was established in 2017, but its constituent charities have a long history.
- Company Description: Guy’s & St Thomas’ Foundation invests in a healthier society, backing people and ideas to drive more equitable health. They support innovative projects and partnerships that tackle health inequalities and improve health outcomes in South London and beyond.
- Company Specialties: Urban health, social determinants of health, innovative funding, and impact investment.
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and development.
- Reporting Structure: The role reports to the Email Marketing Manager, Kira Cover.
- Work Arrangement: Hybrid, with a mix of remote and on-site work.
- Growth Opportunities: This role offers opportunities to develop expertise in email marketing, work with diverse stakeholders, and contribute to the foundation's mission.
ASSUMPTION: Given the foundation's focus on innovation and impact, there may be opportunities for the successful candidate to contribute to strategic decision-making and help shape the organization's email marketing strategy.
🌍 Location & Work Environment
- Office Type: Hybrid, with a mix of remote and on-site work.
- Office Location(s): The Grain House, 46 Loman Street, London, SE1 0EH
- Geographic Context: London is a vibrant, multicultural city with a thriving job market and numerous opportunities for professional development.
- Work Schedule: Full-time, with flexible hours and agile working arrangements.
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and on-site collaboration, allowing for flexibility while maintaining a strong team culture.
💼 Interview & Application Insights
- Typical Process: Applications will be reviewed, followed by a phone or video screening, and then an on-site interview with the hiring manager and other team members.
- Key Assessment Areas: Technical email marketing skills, stakeholder management, data-driven decision-making, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant email marketing experience and skills.
- Prepare examples of email campaigns you've worked on, their outcomes, and any challenges you faced.
- Research the foundation's mission and values to demonstrate your alignment with their goals.
ASSUMPTION: The interview process will likely focus on assessing the candidate's technical skills, cultural fit, and ability to work effectively with diverse stakeholders.
🛠️ Tools & Technologies
- Email Service Providers (ESPs)
- Email tech stack (e.g., CRMs, integrations)
- Analytics platforms (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used may vary depending on the foundation's current tech stack and the successful candidate's recommendations.
👔 Cultural Fit Considerations
- Company Values: Investing in a healthier society, backing people and ideas, driving more equitable health, and supporting innovation and impact.
- Work Style: Collaborative, agile, data-driven, and focused on continuous improvement.
- Self-Assessment Questions:
- How do you align with the foundation's mission and values?
- How do you approach working with diverse stakeholders and balancing multiple priorities?
- How do you stay up-to-date with trends and changes in the email marketing landscape?
ASSUMPTION: The foundation values diversity, equity, and inclusion, and candidates who can demonstrate their commitment to these principles will be well-suited to the organization's culture.
⚠️ Potential Challenges
- Balancing strategic thinking and hands-on execution.
- Working with diverse stakeholders and managing their expectations.
- Keeping up with the fast-paced and ever-evolving email marketing landscape.
- Maintaining work-life balance in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position offers a unique opportunity to work in the non-profit sector and contribute to the foundation's mission.
- The role requires a strong balance of technical skills and stakeholder management, which may differ from other email marketing positions.
- Career progression may involve moving into a more senior email marketing role or exploring other marketing specialties within the foundation.
📝 Sample Projects
- Developing and executing a targeted email campaign to engage a specific audience segment.
- Conducting an email audit to identify opportunities for improvement and optimization.
- Creating and implementing an email testing framework to inform future campaign development.
ASSUMPTION: The specific projects the successful candidate will work on will depend on the foundation's current priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing team currently, and how can this role address them?
- How does the foundation support the professional development of its employees?
- What opportunities are there for collaboration with other teams and departments within the foundation?
- How does the foundation measure the success of its email marketing campaigns, and how can this role contribute to improving those metrics?
- What is the foundation's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and their commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://gsttfoundation.pinpointhq.com/en/postings/579a0c56-1f09-4b53-af26-34001f3e8c8b).
- Tailor your resume and cover letter to highlight your relevant email marketing experience and skills.
- Prepare examples of email campaigns you've worked on, their outcomes, and any challenges you faced.
- Research the foundation's mission and values to demonstrate your alignment with their goals.
- Follow up with the hiring manager, Kira Cover, after one week if you haven't heard back about your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
