Email Marketing Operations Executive

📌 Core Information 🔹 Job Title: Email Marketing Operations Executive 🔹 Company: Springer Nature 🔹 Location: Pune, Maharashtra, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 28, 2025 🔹 Experience Level: 0-2 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Shaping and executing customer-centric email marketing strategies - Supporting and optimizing email campaigns and automated customer journeys - Collaborating cross-functionally with planning, creative, and technical teams - Troubleshooting complex issues and contributing technical insights - Monitoring and analyzing campaign performance to guide improvements ASSUMPTION: This role requires a strong understanding of email marketing fundamentals and a data-driven approach to problem-solving. Familiarity with HubSpot or Braze is highly desirable. 📋 Key Responsibilities ✅ Assist in shaping and executing sophisticated email marketing strategies aligned with business goals ✅ Support the execution, scalability, and ongoing refinement of email campaigns and automated customer journeys ✅ Work closely with planning, creative, and technical teams to ensure seamless campaign execution ✅ Troubleshoot complex issues and contribute technical insights to improve campaign effectiveness and workflows ✅ Ensure all campaigns follow best practices for deliverability, accessibility, GDPR compliance, and industry standards ✅ Monitor, analyze, and report on campaign performance to guide improvements and demonstrate ROI ✅ Keep up with trends and tools in digital and email marketing to maintain a competitive and forward-thinking approach ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to explain technical concepts clearly. 🎯 Required Qualifications Education: - Bachelor’s or Master’s degree, preferably in marketing, technical, or a related field Experience: - 1-2 years of experience in marketing or operations, ideally in a digital or email-focused role Required Skills: - Strong verbal and written communication skills - Experience with customer engagement platforms; familiarity with HubSpot or Braze is highly desirable - Strong analytical mindset with a keen eye for detail and a data-driven approach to solving problems - Basic understanding of template languages like Liquid, HTML, and CSS (for troubleshooting and email editing) - Solid knowledge of email marketing fundamentals, including segmentation, personalization, statistically significant A/B testing, accessibility, and compliance with GDPR and other regulations Preferred Skills: - Familiarity with the Springer Nature Group and its products - Experience working in a global organization ASSUMPTION: While not explicitly stated, experience with marketing automation tools and a basic understanding of HTML and CSS are likely to be beneficial for this role. 💰 Compensation & Benefits Salary Range: INR 5,00,000 - 7,00,000 per annum (Estimated based on industry standards for the role, experience level, and location) Benefits: - Global setup with international stakeholders - Complex system and environment offering variety and opportunities for development - Inclusive culture with a focus on diversity, equity, and inclusion Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 5:30 PM IST) ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Springer Nature is a global publishing company that focuses on research, education, and professional publishing. It operates in various sectors, including science, technology, medicine, business, and education. Company Size: Springer Nature has 5,001-10,000 employees worldwide, providing a large and diverse work environment. Founded: Springer Nature was founded in 1842 and has since grown into a leading global publisher of academic and professional content. Company Description: - Springer Nature is a trusted source of knowledge for millions of researchers, clinicians, educators, and other professionals - It opens doors to discovery for its communities, enabling them to improve outcomes, make progress, and benefit the generations that follow - The company is committed to ensuring that fundamental knowledge can be found, verified, understood, and used Company Specialties: - Publishing - Science - Technology - Medicine - Business - Education - Research Company Website: https://group.springernature.com/ ASSUMPTION: Springer Nature's focus on research and learning makes it an attractive employer for individuals interested in the academic and scientific publishing industry. 📊 Role Analysis Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in email marketing operations and customer engagement. Reporting Structure: The Email Marketing Operations Executive will report to the Email Marketing Operations Manager and work closely with various teams, including planning, creative, and technical teams. Work Arrangement: This is an on-site position, requiring the candidate to work from Springer Nature's office in Pune, Maharashtra, India. Growth Opportunities: - Opportunities to work with international stakeholders and gain global experience - Potential to develop skills in marketing automation, campaign optimization, and data analysis - Possibility to advance within the marketing department or explore other roles within the organization ASSUMPTION: Springer Nature's global setup and diverse teams provide ample opportunities for professional growth and development. 🌍 Location & Work Environment Office Type: Springer Nature's Pune office is a modern, collaborative workspace designed to foster innovation and creativity. Office Location(s): Springer Nature's Pune office is located at SNTPS Kharadi, Pune, Maharashtra, India. Geographic Context: - Pune is the second-largest city in the Indian state of Maharashtra and is known for its educational institutions, IT industry, and cultural heritage - The city offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, museums, and recreational facilities - Pune has a tropical savanna climate, with warm and humid weather throughout the year Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 5:30 PM IST) with flexibility for occasional remote work, as needed ASSUMPTION: Pune's vibrant culture and diverse population make it an attractive location for professionals seeking a balance between traditional Indian values and modern urban living. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the given link 2. Phone or video screening to assess communication skills and cultural fit 3. Technical assessment to evaluate understanding of email marketing fundamentals and data analysis skills 4. Final round interview with the hiring manager and relevant team members to discuss the role, responsibilities, and career growth opportunities Key Assessment Areas: - Email marketing knowledge and best practices - Data analysis and problem-solving skills - Communication and collaboration skills - Cultural fit and alignment with Springer Nature's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Demonstrate your understanding of email marketing fundamentals and data-driven decision-making - Showcase your ability to work collaboratively and adapt to a dynamic, global work environment ATS Keywords: Email Marketing, Marketing Automation, Campaign Execution, Cross-Functional Collaboration, Technical Expertise, Quality Assurance, Analytics, Reporting, Communication, Analytical Skills, HTML, CSS, GDPR Compliance, Segmentation, Personalization, A/B Testing ASSUMPTION: Springer Nature's application process is designed to assess candidates' technical skills, communication abilities, and cultural fit, ensuring they are well-suited for the role and the organization's values. 🛠️ Tools & Technologies - HubSpot or Braze (preferred) - Customer engagement platforms - HTML and CSS (basic understanding) - Data analysis tools (e.g., Excel, Google Analytics) ASSUMPTION: Familiarity with HubSpot or Braze and a basic understanding of HTML and CSS will be beneficial for this role, as they are commonly used in email marketing operations. 👔 Cultural Fit Considerations Company Values: - Integrity: Upholding the highest ethical standards in all actions and decisions - Quality: Delivering excellence in all aspects of work, from products to services and customer interactions - Respect: Valuing and appreciating the diversity of colleagues, customers, and partners - Responsibility: Taking ownership of individual and team goals, and acting in the best interests of the organization and its stakeholders - Innovation: Encouraging creativity, continuous learning, and improvement in all aspects of work Work Style: - Collaborative: Working closely with various teams to ensure seamless campaign execution and delivery - Data-driven: Making informed decisions based on data analysis and insights - Adaptable: Embracing change and responding to evolving customer needs and market trends - Global: Working with international stakeholders and teams to deliver consistent and high-quality customer experiences Self-Assessment Questions: 1. How do you align with Springer Nature's company values, particularly in the context of this role? 2. How comfortable are you working in a dynamic, global team environment, collaborating with stakeholders from various backgrounds and time zones? 3. How do your personal work style and preferences fit with the required skills and responsibilities for this role? ASSUMPTION: Springer Nature's company values and work style requirements are designed to create a collaborative, innovative, and inclusive work environment that fosters professional growth and success. ⚠️ Potential Challenges 1. Managing complex email campaigns and workflows across multiple teams and time zones 2. Keeping up with the latest trends and tools in digital and email marketing 3. Ensuring compliance with GDPR and other regulations, as well as industry best practices 4. Balancing the need for data-driven decision-making with the desire to deliver high-quality, engaging customer experiences ASSUMPTION: These challenges are inherent to the role and can be overcome with strong communication, collaboration, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison 1. Email Marketing Specialist: Focuses more on campaign creation and content development, while this role emphasizes campaign execution, optimization, and technical support 2. Marketing Automation Specialist: Primarily responsible for implementing and managing marketing automation tools and workflows, whereas this role involves a broader range of email marketing operations tasks 3. Digital Marketing Coordinator: Oversees various digital marketing channels, including social media, SEO, and content marketing, while this role is specifically focused on email marketing operations ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements, making them distinct from the Email Marketing Operations Executive role. 📝 Sample Projects 1. Developing and executing a targeted email campaign to promote a new academic journal or book series 2. Analyzing campaign performance data to identify trends, optimize segmentation, and improve open rates and click-through rates 3. Collaborating with the creative team to design and implement responsive email templates that meet accessibility standards and corporate design guidelines 4. Troubleshooting complex email delivery issues and working with technical teams to resolve them ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Email Marketing Operations Executive role, demonstrating the need for a strong combination of technical, analytical, and communication skills. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the broader email marketing strategy and roadmap for the organization? 3. What opportunities are there for professional development and growth within the marketing department and the organization as a whole? 4. How does Springer Nature support work-life balance for its employees, particularly those in global or hybrid roles? 5. What are the most challenging aspects of working in a global, matrixed organization, and how can I best prepare for them? ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, signaling the candidate's interest in understanding the organization's priorities, culture, and opportunities for growth. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare examples of your email marketing campaigns, data analysis projects, or other relevant work to showcase your abilities 4. Research Springer Nature's company values, culture, and recent initiatives to demonstrate your interest and alignment with the organization 5. Follow up with the hiring manager one week after submission to inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.