Sr Marketing Manager - Social Media Marketing & GTM Strategy – AI & Tech Products (Remote)

📌 Core Information

🔹 Job Title: Sr Marketing Manager - Social Media Marketing & GTM Strategy – AI & Tech Products (Remote)

🔹 Company: Codvo.ai

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing the go-to-market (GTM) influence marketing strategy for Codvo.ai’s AI and product portfolio.
• Building and amplifying Codvo.ai’s voice across social media, digital platforms, and influencer networks.
• Positioning Codvo’s leadership team as thought leaders through various channels.
• Managing end-to-end influencer and partner marketing campaigns.
• Leading Codvo’s presence in industry forums, webinars, and conferences.
• Establishing strong relationships with analyst firms, media outlets, and industry communities.
• Collaborating with sales and product teams to align messaging and storytelling with customer needs and strategic priorities.

ASSUMPTION: This role requires a strategic and creative marketing leader with a strong background in B2B tech marketing, influence marketing, and digital brand amplification. The ideal candidate will have experience in scaling the market presence of a technology product or services brand and be comfortable representing the brand externally or enabling others to do so.

📋 Key Responsibilities

✅ Define and execute the go-to-market influence marketing strategy for Codvo.ai’s AI and product portfolio.

✅ Build and amplify Codvo.ai’s voice across social media, digital platforms, and influencer networks.

✅ Position Codvo’s leadership team as thought leaders through blogs, LinkedIn, podcasts, media, and speaking engagements.

✅ Manage end-to-end influencer and partner marketing campaigns, working closely with channel partners and technology alliances.

✅ Lead Codvo’s presence in industry forums, webinars, and conferences, driving awareness and pipeline generation.

✅ Establish strong relationships with analyst firms, media outlets, and industry communities to elevate brand perception.

✅ Build an editorial calendar, manage digital content production, and drive high-velocity campaign execution.

✅ Collaborate with sales and product teams to align messaging and storytelling with customer needs and strategic priorities.

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and stakeholder management. The ideal candidate will be comfortable working in a fast-paced startup environment and have experience in B2B tech marketing, influence marketing, and digital brand amplification.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field. An MBA would be an asset.

Experience: 10+ years of experience in B2B tech marketing, preferably in SaaS, AI, Cloud, or enterprise software space.

Required Skills:

• Proven experience in building or scaling the market presence of a technology product or services brand.
• Deep knowledge of influence marketing, digital brand amplification, and GTM planning.
• Strong understanding of social and content platforms (LinkedIn, YouTube, X, Medium, etc.) and engagement best practices.
• Excellent storytelling, communication, and creative campaign planning skills.
• Prior experience collaborating with founders, sales, and product teams in fast-paced startup or growth environments.
• Demonstrated thought leadership and comfort representing the brand externally or enabling others to do so.

Preferred Skills:

• Existing relationships with analysts, influencers, or ecosystem players in the AI/Cloud space.
• Global exposure or experience in marketing to multiple regions (e.g., North America, Middle East, APAC).
• Background in journalism, communications, or digital media is a plus.

ASSUMPTION: The required qualifications section assumes that the ideal candidate has a strong background in B2B tech marketing, influence marketing, and digital brand amplification. The preferred skills section highlights additional qualifications that would make a candidate an even stronger fit for the role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated, based on industry standards for a senior marketing role in Pune, India, with 10+ years of experience)

Benefits:

• Competitive compensation and creative freedom to experiment and lead.
• Flexible working hours and remote work arrangement.
• Opportunity to lead high-visibility initiatives with measurable influence on company growth.
• Work with visionary leadership and cross-functional teams building real impact in AI and product innovation.

Working Hours: Full-time (40 hours/week), with flexible working hours and a remote work arrangement.

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Pune, India, with 10+ years of experience. The benefits section highlights some of the key benefits of working at Codvo.ai, but the company may offer additional benefits as well.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2019

Company Description:

• Codvo.ai specializes in leveraging artificial intelligence, cloud, and data to solve complex business problems and drive innovation.
• The company's passion for innovation drives it to deliver solutions that not only meet but exceed unique business needs, fostering smarter, more productive teams.
• Codvo.ai's approach goes beyond traditional software development; it's dedicated to partnering with clients to harness the power of AI and data.

Company Specialties:

• Artificial Intelligence
• Mobile Development
• Product and Design
• Web Development
• Remote Support
• Test Automation
• Security Testing
• Performance Testing
• Functional Unit & Testing
• Machine Learning
• ecommerce
• Remote Teams
• Dedicated Teams
• Staffing and Recruiting
• UX
• Cloud
• Enterprise AI
• UI
• Blockchain
• MLOps
• CIS Top 20
• and OKTA

Company Website: http://www.codvo.ai

ASSUMPTION: The company context section provides an overview of Codvo.ai's industry, size, founding date, and description. The company specialties section highlights some of the key areas in which Codvo.ai specializes. The company website is provided for further information.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including sales, product, and leadership.

Work Arrangement: Remote (Global) with flexible working hours.

Growth Opportunities:

• Shape the brand identity and GTM strategy of one of the most exciting AI firms on the rise.
• Work with visionary leadership and cross-functional teams building real impact in AI and product innovation.
• Opportunity to lead high-visibility initiatives with measurable influence on company growth.

ASSUMPTION: The role analysis section provides an overview of the career level, reporting structure, and work arrangement for this role. The growth opportunities section highlights some of the key benefits and growth prospects of this role at Codvo.ai.

🌍 Location & Work Environment

Office Type: Remote (Global)

Office Location(s): Pune, Maharashtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra and is known for its educational institutions, IT industry, and cultural activities.
• The city has a tropical wet and dry climate, with warm and humid summers and mild winters.
• Pune is well-connected by air, rail, and road, with the Pune International Airport serving the city.

Work Schedule: Full-time (40 hours/week), with flexible working hours and a remote work arrangement.

ASSUMPTION: The location and work environment section provides an overview of the office type, office locations, geographic context, and work schedule for this role. The geographic context section highlights some key aspects of the location that may be relevant to applicants.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study (if applicable)
• Interview with the hiring manager or team members
• Final interview with the CMO or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Influence marketing and digital brand amplification
• Storytelling and communication skills
• Campaign planning and execution
• Stakeholder management and collaboration
• Alignment with Codvo.ai's mission, vision, and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of Codvo.ai's mission, vision, and values in your application materials.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned.
• Be ready to discuss your thoughts on Codvo.ai's brand and how you would amplify it.

ATS Keywords: Go-to-market strategy, influence marketing, digital brand amplification, social media, partner ecosystems, industry events, PR, analyst relations, thought leadership, B2B tech marketing, SaaS, AI, Cloud, enterprise software, storytelling, communication, creative campaign planning

ASSUMPTION: The interview and application insights section provides an overview of the typical application process, key assessment areas, application tips, and ATS keywords for this role. The assumptions section highlights some of the key aspects of the application process and the skills and knowledge that the hiring team will be assessing.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, YouTube, X, Medium, etc.)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The tools and technologies section highlights some of the key tools and technologies that the ideal candidate may be expected to use in this role. The assumptions section highlights the fact that the specific tools and technologies used may vary depending on the company's tech stack and the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Codvo.ai values innovation and encourages its team members to think creatively and push boundaries.
• Customer-centricity: The company prioritizes understanding and meeting the unique needs of its clients.
• Collaboration: Codvo.ai fosters a culture of collaboration and teamwork, both internally and with clients.
• Excellence: The company strives for excellence in all aspects of its work and continuously seeks to improve.
• Integrity: Codvo.ai values honesty, transparency, and ethical behavior in all its interactions.

Work Style:

• Fast-paced and dynamic: Codvo.ai operates in a fast-changing environment and expects its team members to be adaptable and responsive.
• Remote and flexible: The company offers remote work arrangements and flexible working hours to support work-life balance.
• Data-driven: Codvo.ai uses data and analytics to inform its decision-making and drive continuous improvement.
• Customer-focused: The company prioritizes understanding and meeting the unique needs of its clients.

Self-Assessment Questions:

• How do your personal values align with Codvo.ai's company values?
• Are you comfortable working in a fast-paced, dynamic environment, and how do you adapt to change?
• How do you approach remote work and maintaining productivity in a flexible work arrangement?
• How do you use data and analytics to inform your marketing strategies and campaigns?
• How do you prioritize and balance multiple projects and stakeholders in your work?

ASSUMPTION: The cultural fit considerations section provides an overview of Codvo.ai's company values, work style, and self-assessment questions to help applicants evaluate their fit with the company's culture.

⚠️ Potential Challenges

• The role may require frequent travel for industry events and conferences.
• The fast-paced nature of the role may present challenges in balancing multiple projects and priorities.
• The remote work arrangement may require strong self-motivation and time management skills.
• The role may involve working with diverse stakeholders, including clients, partners, and internal teams, which may present communication and collaboration challenges.

ASSUMPTION: The potential challenges section highlights some of the key challenges that the ideal candidate may face in this role. The assumptions section emphasizes the importance of self-awareness and proactive communication in addressing these challenges.

📈 Similar Roles Comparison

• Compared to other marketing roles, this role places a greater emphasis on influence marketing, digital brand amplification, and go-to-market planning.
• In the AI and tech industry, this role requires a strong understanding of AI, Cloud, and enterprise software products and markets.
• Career-wise, this role offers an opportunity to shape the brand identity and GTM strategy of a fast-growing AI firm, providing a strong foundation for future leadership roles.

ASSUMPTION: The similar roles comparison section provides an overview of how this role differs from related positions in the marketing field, as well as the industry-specific context and career path comparison for this role.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI product launch, including social media campaigns, influencer partnerships, and event planning.
• Building and amplifying Codvo.ai's brand presence on LinkedIn, resulting in a 50% increase in engagement and a 20% increase in followers within six months.
• Managing a successful influencer marketing campaign for an enterprise software product, generating over 1 million impressions and driving a 30% increase in product trial sign-ups.

ASSUMPTION: The sample projects section provides examples of the types of projects that the ideal candidate may be expected to work on in this role. The assumptions section highlights the importance of strategic planning, creative execution, and stakeholder management in these projects.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Codvo.ai's brand and how you plan to amplify it?
• How does Codvo.ai approach collaboration and teamwork, both internally and with clients?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Codvo.ai support the professional development and growth of its team members?
• What are the key challenges facing the AI and tech industry, and how does Codvo.ai plan to address them?

ASSUMPTION: The key questions to ask during the interview section provides an overview of some of the key questions that applicants may want to ask to better understand the role, the company, and the industry. The assumptions section emphasizes the importance of proactive questioning and information gathering in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned.
• Be ready to discuss your thoughts on Codvo.ai's brand and how you would amplify it.
• Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.