Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Remote Recruitment

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving email marketing strategy and engagement with the audience
• Collaborating with cross-functional teams in the UK
• Analyzing campaign performance metrics to optimize strategies
• Conducting A/B testing to improve email content and effectiveness

ASSUMPTION: This role requires a strong understanding of email marketing best practices and the ability to work independently in a remote setting.

📋 Key Responsibilities

✅ Develop, implement, and manage email marketing campaigns to promote products and services effectively

✅ Utilize email marketing tools such as Mailchimp or HubSpot to design and distribute engaging email content

✅ Collaborate with cross-functional teams in the UK, including sales, design, and content, to ensure brand consistency and campaign alignment

✅ Analyze email campaign performance metrics to optimize strategies for higher engagement and conversion rates

✅ Conduct A/B testing to improve email content and effectiveness continually

ASSUMPTION: The role may require occasional work outside of regular hours to meet campaign deadlines.

🎯 Required Qualifications

Education: Relevant degree or diploma in marketing, communications, or a related field

Experience: Proven experience in email marketing, ideally within a UK-based company, with a strong portfolio of successful campaigns

Required Skills:

• Proficiency in email marketing platforms like HubSpot, Mailchimp, or similar tools
• Excellent communication and copywriting skills, with a keen eye for detail
• Strong analytical skills to interpret email marketing metrics and make data-driven decisions
• Remote-readiness, including reliable internet connection and the use of your own computer or laptop
• Self-motivated and able to work independently while maintaining effective communication with the UK team

Preferred Skills:

• Experience with CRM software
• Familiarity with HTML and CSS

ASSUMPTION: While not explicitly stated, experience with CRM software and familiarity with HTML and CSS would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: R25,000 per month (Based on industry standards for mid-level email marketing specialists in South Africa)

Benefits:

• Flexible work hours
• Opportunity to work with a UK-based team

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for mid-level email marketing specialists in South Africa. Benefits may vary and are subject to the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Remote Recruitment operates as a full-service employment agency providing recruitment/staffing for UK-based companies.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: 2018. The company is relatively new but has established itself as a reliable recruitment agency for UK-based companies.

Company Description:

• Remote Recruitment is a remote jobs recruitment agency that assists UK-based companies with finding the best talent for their needs.
• The company operates as a full-service employment agency, providing recruitment/staffing for specialist fields such as marketing specialists, sales, and assistants/admin.
• They source talent and handle the entire process on your behalf, based on your company’s needs for each role, including background checks and contracts.

Company Specialties:

• Recruitment
• Management
• Communication
• Business Administration

Company Website: https://remoterecruitment.co.uk/

ASSUMPTION: Remote Recruitment's focus on remote recruitment allows for a diverse and global talent pool, providing unique opportunities for applicants.

📊 Role Analysis

Career Level: Mid-level. This role requires proven experience in email marketing and the ability to work independently.

Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager or a similar role within the UK-based team.

Work Arrangement: Fully remote, with the opportunity to collaborate with a UK-based team. This arrangement requires strong communication skills and self-motivation.

Growth Opportunities:

• Expanding the role's responsibilities to include additional marketing channels
• Progression to a senior or management role within the marketing department
• Potential opportunities to work on-site with UK-based clients

ASSUMPTION: Growth opportunities may vary depending on the company's expansion and the individual's performance.

🌍 Location & Work Environment

Office Type: Remote. The company does not have a physical office, and all work is conducted remotely.

Office Location(s): The company is based in the UK, but employees can be based anywhere in the world.

Geographic Context:

• South Africa has a well-established tech industry and a growing remote work culture.
• The time zone difference with the UK allows for some overlap in working hours, facilitating collaboration with the UK-based team.
• The cost of living in South Africa is generally lower than in the UK, which may result in a higher disposable income for employees.

Work Schedule: Full-time (40 hours per week) with flexible scheduling. The role may require occasional work outside of regular hours to meet campaign deadlines.

ASSUMPTION: The work environment is primarily remote, with occasional virtual meetings and collaboration with the UK-based team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager or a similar role
• Final interview with the Marketing Director or a similar role

Key Assessment Areas:

• Email marketing expertise and portfolio
• Communication and copywriting skills
• Analytical skills and data-driven decision-making
• Remote work experience and self-motivation

Application Tips:

• Highlight your email marketing experience and successful campaigns in your resume and cover letter.
• Tailor your application to demonstrate your understanding of the UK market and your ability to work with a UK-based team.
• Prepare examples of A/B testing and data-driven decisions you've made in previous roles.

ATS Keywords: Email Marketing, Mailchimp, HubSpot, A/B Testing, Campaign Performance, Remote Work, UK Market

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Mailchimp or HubSpot (email marketing platforms)
• CRM software (if experience is preferred)
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The required tools and technologies may change depending on the company's current tech stack and the individual's expertise.

👔 Cultural Fit Considerations

Company Values:

• Remote-first
• Collaboration
• Continuous learning

Work Style:

• Self-motivated and independent
• Strong communication skills
• Data-driven decision-making

Self-Assessment Questions:

• Do you have experience working remotely and collaborating with teams in different time zones?
• Are you comfortable working independently and managing your own time?
• Do you have a strong understanding of email marketing best practices and a proven track record of successful campaigns?

ASSUMPTION: Remote Recruitment values employees who are self-motivated, independent, and able to work effectively in a remote setting.

⚠️ Potential Challenges

• Time zone differences with the UK-based team may require occasional work outside of regular hours.
• The role may require occasional travel to the UK for meetings or events.
• The company is relatively new, which may result in some growing pains or changes in the work environment.
• The role may require occasional work on weekends or public holidays to meet campaign deadlines.

ASSUMPTION: Potential challenges may vary depending on the individual's personal circumstances and the company's growth trajectory.

📈 Similar Roles Comparison

• Compared to traditional in-house email marketing roles, this position offers the opportunity to work with a diverse range of UK-based clients and gain exposure to different industries.
• Compared to other remote email marketing roles, this position offers the opportunity to work with a UK-based team and gain experience in the UK market.
• Career progression in this role may involve expanding the role's responsibilities to include additional marketing channels or progressing to a senior or management role within the marketing department.

ASSUMPTION: Similar roles may vary depending on the company's size, industry, and location.

📝 Sample Projects

• Developing and implementing an email marketing campaign for a UK-based e-commerce client
• Conducting A/B testing to optimize open rates and click-through rates for a UK-based SaaS company
• Analyzing campaign performance metrics to identify trends and optimize strategies for a UK-based non-profit organization

ASSUMPTION: Sample projects may vary depending on the company's current client portfolio and the individual's expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does the company support remote employees in maintaining a healthy work-life balance?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company measure the success of email marketing campaigns, and what key performance indicators (KPIs) are used?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: Interview questions may vary depending on the individual's personal circumstances and the company's current hiring needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and understanding of the UK market
• Prepare examples of A/B testing and data-driven decisions you've made in previous roles
• Follow up with the company one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.