Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Guidepoint

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Planning, building, and deploying strategic email campaigns in Salesforce Marketing Cloud
• Collaborating cross-functionally with internal stakeholders to align email strategy and develop messaging
• Creating and segmenting subscriber lists based on targeting criteria
• Optimizing email campaigns based on key metrics such as CTR, open rates, and engagement
• Conducting A/B testing to improve email performance

ASSUMPTION: This role requires a strong understanding of HTML and CSS, as well as experience with marketing automation platforms. The ideal candidate will also have a background in multi-channel B2B marketing and a proven track record of driving email campaign success.

📋 Key Responsibilities

✅ Plan, build, and deploy both static and automated email campaigns in Salesforce Marketing Cloud, including personalization and dynamic content

✅ Work cross-functionally with internal stakeholders to align email strategy and develop messaging

✅ Create and segment subscriber lists based on targeting criteria

✅ Optimize email campaigns based on key metrics such as CTR, open rates, and engagement

✅ Conduct A/B testing to improve email performance through optimized messaging and email layout

✅ Provide troubleshooting and first-line support for stakeholders encountering errors or technical issues with the SFMC platform

✅ Monitor industry trends and email best practices to maintain best-in-class standards regarding CAN SPAM and GDPR

ASSUMPTION: This role requires a high level of attention to detail and the ability to work effectively in a fast-paced, dynamic environment. The ideal candidate will also have strong analytical skills and the capacity to quickly learn applicable systems and processes.

🎯 Required Qualifications

Education: Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)

Experience: 2+ years' experience in multi-channel B2B marketing with experience in building and managing email campaigns

Required Skills:

• Proficient in HTML and CSS for email
• Direct experience deploying email in enterprise-level marketing automation platforms (Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, etc.)
• Broad understanding of digital marketing channels, preferably with knowledge of the B2B space
• Ability to demonstrate analytical skills, technical knowledge, and attention to detail
• Fluent in English with a high attention to detail and ability to proofread

Preferred Skills:

• Understanding of AMPScript, SQL, and the Salesforce environment

ASSUMPTION: While a degree in Marketing or a related field is preferred, candidates with relevant experience and a strong portfolio may also be considered. Additionally, experience with Salesforce Marketing Cloud is highly desirable but not strictly required.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level marketing roles in Mumbai)

Benefits:

• Employee medical coverage
• Central office location
• Entrepreneurial environment, autonomy, and fast decisions
• Casual work environment

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Mumbai. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services - Guidepoint is a leading research enablement platform designed to advance understanding and empower clients' decision-making processes.

Company Size: 1,001-5,000 employees - As a mid-sized company, Guidepoint offers a collaborative and dynamic work environment with opportunities for growth and development.

Founded: 2003 - Guidepoint has over two decades of experience in the information services industry, providing clients with on-demand intelligence and research on request.

Company Description:

• Powered by innovative technology, real-time data, and hard-to-source expertise
• Enables clients to turn answers into action by delivering on-demand intelligence and research
• Backed by a network of nearly 1.5 million experts and 1,300 employees worldwide

Company Specialties:

• Market Research
• Phone Consultations
• Surveys
• Group Meetings and Events
• Custom Research Reports
• Expertise in various industries, including Healthcare, Consumer Goods & Services, Tech, Media & Telecom, Energy, Industrials & Materials, Financial & Business Services, Legal & Regulatory

Company Website: http://www.guidepoint.com

ASSUMPTION: Guidepoint's extensive network of experts and global presence enable it to provide clients with unparalleled access to insights and expertise across a wide range of industries.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for candidates with 2-5 years of experience in multi-channel B2B marketing, specifically in email campaigns.

Reporting Structure: The Email Marketing Specialist will report directly to the Digital Marketing Manager and work closely with cross-functional teams, including sales, product, and design.

Work Arrangement: Hybrid - This role offers a hybrid work arrangement, with employees working 2-3 days per week in the office and the remainder of the time remotely.

Growth Opportunities:

• Progression to Senior Email Marketing Specialist or Email Marketing Manager roles
• Expansion into other marketing channels or functional areas, such as content marketing, social media, or product marketing
• Potential to work on high-impact projects and contribute to the company's overall success

ASSUMPTION: Guidepoint's entrepreneurial environment and fast decision-making processes provide ample opportunities for growth and development for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Central office location - Guidepoint's Mumbai office is centrally located, providing easy access to public transportation and nearby amenities.

Office Location(s): Plot No. C-38/39, G Block BKC, Bandra Kurla Complex, Bandra East, The Executive Centre - Parinee Crescenzo, Level 7, Mumbai, Maharashtra 400051, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the largest city in the country by population
• The city is a major commercial and financial hub, with a diverse and dynamic economy
• Mumbai is also a major center for the arts, culture, and entertainment, with a rich history and vibrant cultural scene

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: Mumbai's central location, vibrant culture, and diverse economy make it an attractive place to live and work, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership

Key Assessment Areas:

• Technical skills and experience with email marketing and marketing automation platforms
• Analytical skills and attention to detail
• Cultural fit and alignment with Guidepoint's values and work environment
• Problem-solving skills and ability to work effectively in a fast-paced, dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your email marketing campaigns and their outcomes
• Demonstrate your understanding of the role and Guidepoint's business by asking thoughtful questions during the interview process

ATS Keywords: Email Marketing, Salesforce Marketing Cloud, HTML, CSS, B2B Marketing, Marketing Automation, A/B Testing, Digital Marketing, Analytical Skills, Attention to Detail, Proofreading, Segmentation, Collaboration, Troubleshooting, GDPR, CAN SPAM

ASSUMPTION: Guidepoint's recruitment process is designed to be fair, transparent, and efficient, with a focus on finding the best fit for both the company and the candidate.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• HTML and CSS
• Marketing automation platforms (Pardot, HubSpot, Marketo, etc.)
• Analytical tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Guidepoint provides its employees with access to the latest tools and technologies to enable them to perform their jobs effectively and efficiently.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Client-centricity

Work Style:

• Entrepreneurial and dynamic
• Focused on results and outcomes
• Collaborative and team-oriented
• Fast-paced and adaptable

Self-Assessment Questions:

• Do I possess a strong work ethic and a commitment to excellence?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I have a proven track record of driving results and achieving success in email marketing campaigns?

ASSUMPTION: Guidepoint's entrepreneurial environment and focus on results and outcomes require employees to be self-motivated, adaptable, and highly productive.

⚠️ Potential Challenges

• Managing multiple email campaigns and deadlines simultaneously
• Working effectively with cross-functional teams and stakeholders
• Keeping up with industry trends and best practices in email marketing
• Navigating a hybrid work arrangement and balancing remote and on-site work

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a greater emphasis on HTML and CSS skills and experience with marketing automation platforms
• Guidepoint's focus on B2B marketing and expertise in various industries sets it apart from other companies in the information services sector
• This role offers opportunities for growth and development within a mid-sized company, with potential for progression to senior roles or expansion into other marketing channels

ASSUMPTION: Guidepoint's unique combination of industry expertise, company size, and growth opportunities makes it an attractive choice for candidates seeking to advance their careers in email marketing.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new product launch, resulting in a 20% increase in sales
• Creating and segmenting a subscriber list based on targeting criteria, leading to a 15% increase in open rates
• Optimizing an automated email campaign based on key metrics, resulting in a 10% increase in click-through rates

ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected of the successful candidate in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does Guidepoint support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Guidepoint measure the success of its email marketing campaigns, and what are the key performance indicators (KPIs) used?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your email marketing campaigns and their outcomes to discuss during the interview process
• Research Guidepoint's business and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after your final interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.