Email Marketing Specialist

📌 Core Information

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Bold Business

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing end-to-end prospect engagement process
• Leveraging LinkedIn and AI tools for targeted outreach
• Building and executing multi-step outreach campaigns
• Qualifying leads and scheduling discovery calls for the sales team
• Optimizing engagement metrics and continuously improving strategies

ASSUMPTION: This role requires a balance of automation, AI, and personalization skills. It's ideal for someone who can work independently, is detail-oriented, and has strong communication skills.

📋 Key Responsibilities

✅ Prospect Identification and Research: Identify and research ideal prospects using LinkedIn Sales Navigator and supporting automation platforms.

✅ Campaign Building and Execution: Build and execute multi-step outreach campaigns, including connection requests, follow-ups, messaging, and group activity.

✅ Personalization and Automation: Use LinkedIn automation tools to scale efforts while maintaining a personal, human tone in messaging.

✅ Lead Qualification: Qualify leads, including lead generation and scheduling discovery calls for the sales team.

✅ Metrics Tracking and Optimization: Track outreach metrics and continuously optimize for higher engagement and conversion.

✅ Collaboration and CRM Management: Collaborate with sales and marketing to refine ideal customer profiles and outreach messaging. Maintain accurate records of all activity and outcomes in our CRM (HubSpot).

✅ Brand Management: Assist in growing and managing our LinkedIn brand presence and company page campaigns.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently with accountability for results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in email marketing, LinkedIn lead generation, outreach, and engaging potential clients for sales teams.

Required Skills:

• Excellent written English and professional communication skills
• Proven ability to generate and warm up leads via LinkedIn
• Deep knowledge of LinkedIn outreach best practices
• Experience with LinkedIn Sales Navigator and automation tools
• Tech-savvy and comfortable leveraging AI and technology tools for content, personalization, and prospect research
• Highly organized, detail-oriented, and able to execute campaigns independently with accountability for results

Preferred Skills:

• Experience with HubSpot CRM
• Familiarity with marketing automation platforms (e.g., Marketo, Pardot)

ASSUMPTION: Candidates should have a proven track record of success in lead generation and engagement via LinkedIn. Familiarity with marketing automation platforms is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 500,000 - 800,000 per annum ( industry standard for intermediate-level email marketing specialists in Chennai)

Benefits:

• 100% remote work with flexible hours
• Health insurance and wellness benefits
• Retirement savings plan with company match
• Professional development opportunities and training
• Performance-based bonuses and incentives

Working Hours: Flexible, with a focus on output and results

ASSUMPTION: The salary range is based on industry standards for intermediate-level email marketing specialists in Chennai. Benefits are subject to change and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: Medium (201-500 employees)

Founded: 2016, with a management team having a 30-year track record of success

Company Description:

• Global BPO and marketing firm with a diverse talent pool drawn from various countries
• Offers operational support, customer service, digital marketing, and technology solutions
• Committed to deep cost savings and high-quality service for clients

Company Specialties:

• Operational support services
• Customer service and business development
• Digital marketing services
• Technology solutions

Company Website: www.boldbusiness.com

ASSUMPTION: Bold Business offers a wide range of services, allowing candidates to explore various career paths within the company.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager or similar role

Work Arrangement: 100% remote work with flexible hours

Growth Opportunities:

• Potential career progression to Senior Email Marketing Specialist or similar roles
• Expansion of responsibilities based on performance and company growth
• Training and development opportunities to enhance skills and advance career

ASSUMPTION: This role offers growth opportunities based on individual performance and the company's expanding service offerings.

🌍 Location & Work Environment

Office Type: Fully remote work environment

Office Location(s): Chennai, Tamil Nādu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nādu
• It is the fourth most populous city in India and serves as a major cultural, economic, and educational hub
• The city experiences a tropical savanna climate with hot and humid weather throughout the year

Work Schedule: Flexible, with a focus on output and results

ASSUMPTION: The fully remote work environment allows for a flexible work-life balance and reduced commuting time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interview with the hiring manager or relevant team members
• Background and reference checks

Key Assessment Areas:

• Communication skills and ability to build rapport with prospects
• Understanding of LinkedIn outreach best practices and automation tools
• Problem-solving skills and ability to optimize engagement metrics
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in lead generation and engagement via LinkedIn
• Tailor your resume and cover letter to emphasize required skills and qualifications
• Prepare for behavioral and situational interview questions focusing on problem-solving, communication, and teamwork
• Research the company and its services to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Email Marketing, LinkedIn Lead Generation, Outreach, Engagement, Automation, AI Tools, CRM, Metrics Tracking, Campaign Execution, Personalization, Research, Sales Navigator

ASSUMPTION: The interview process focuses on assessing the candidate's communication skills, understanding of LinkedIn outreach best practices, and cultural fit with the company.

🛠️ Tools & Technologies

• LinkedIn Sales Navigator
• LinkedIn automation tools (e.g., Expandi, LaGrowth)
• HubSpot CRM
• Marketing automation platforms (e.g., Marketo, Pardot)
• AI and technology tools for content, personalization, and prospect research (e.g., ChatGPT)

ASSUMPTION: The required tools and technologies for this role are primarily focused on LinkedIn outreach, automation, and CRM management.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Prioritizing client needs and delivering high-quality service
• Innovation: Embracing new technologies and continuous improvement
• Collaboration: Working together to achieve common goals and drive success
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Remote-friendly: Comfortable working independently and communicating effectively in a virtual environment
• Data-driven: Making decisions based on metrics and analytics to optimize performance
• Adaptable: Quickly learning and adjusting to new tools, processes, and technologies
• Results-oriented: Focusing on outcomes and continuous improvement

Self-Assessment Questions:

• How do your communication skills and ability to build rapport with prospects align with the company's customer-centric values?
• How do your problem-solving skills and ability to optimize engagement metrics contribute to the company's focus on innovation and continuous improvement?
• How do your remote work experience and adaptability contribute to a successful cultural fit within the company?

ASSUMPTION: Bold Business values a customer-centric, innovative, collaborative, and results-oriented work environment. Candidates should assess their fit based on these values and work style preferences.

⚠️ Potential Challenges

• Managing a high volume of outreach and follow-ups while maintaining personalization and engagement
• Keeping up with the latest LinkedIn best practices and automation tools as the platform evolves
• Balancing the need for consistent processes with the flexibility to adapt to individual prospect preferences
• Working independently and maintaining accountability for results in a remote work environment

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to work independently with accountability for results.

📈 Similar Roles Comparison

• Compared to traditional email marketing roles, this position emphasizes LinkedIn outreach and automation, requiring a unique skill set and understanding of the platform
• Unlike other lead generation roles, this position focuses on engaging high-quality prospects and booking qualified sales calls, rather than sheer volume
• In terms of career progression, this role offers growth opportunities based on individual performance and the company's expanding service offerings

ASSUMPTION: This role is distinct from other email marketing and lead generation positions due to its focus on LinkedIn outreach, automation, and engagement with high-quality prospects.

📝 Sample Projects

• Developing and executing a multi-step outreach campaign to engage C-level executives in the technology industry
• Researching and implementing LinkedIn automation tools to scale outreach efforts while maintaining personalization
• Optimizing engagement metrics and refining outreach messaging based on A/B testing and data analysis

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage end-to-end prospect engagement processes, leverage AI and automation tools, and optimize engagement metrics.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does the company support work-life balance for remote employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
• How does the company approach professional development and training for employees in this role?
• Can you provide an example of a successful lead generation campaign and the strategies used to optimize engagement?

ASSUMPTION: These interview questions help candidates understand the role's context within the company, the team's expectations, and the company's approach to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://boldbusiness.applytojob.com/apply/qvfFpzfqJY/Email-Marketing-Specialist
• Tailor your resume and cover letter to emphasize required skills and qualifications, such as experience in LinkedIn lead generation, outreach, and engagement
• Prepare for behavioral and situational interview questions focusing on problem-solving, communication, and teamwork
• Research the company and its services to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.