Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: TJX Companies

🔹 Location: Framingham, Massachusetts

🔹 Job Type: Full-Time, Hybrid (2 days per week in-office)

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development of email marketing campaigns and one-to-one communications for HomeGoods and Homesense
• Collaborating cross-functionally with various teams to support email execution
• Optimizing campaigns based on performance data and email trends
• Managing email deployment calendar and segmentation strategy
• Monitoring email deliverability and updating reports using third-party tools

ASSUMPTION: This role requires a strong understanding of email marketing best practices, data analysis, and cross-functional collaboration. The ideal candidate will be comfortable working in a matrix environment and adapting to last-minute changes.

📋 Key Responsibilities

✅ Assist in the development and management of email marketing campaigns for HomeGoods and Homesense

✅ Work cross-functionally with Brand, Creative, CRM, Consumer Intelligence, and Site Management teams to support email execution

✅ Complete email campaigns, coordinating proofing and testing rounds to final deployment

✅ Lead A/B email testing in the email platform and monitor email deliverability

✅ Update daily, weekly, and monthly reports using third-party email service provider and web analytics provider reporting tools

✅ Stay on top of the competitive email landscape and make suggestions for campaign improvement

ASSUMPTION: This role requires strong multi-tasking skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Completed Bachelor’s degree

Experience: 2+ years of relevant experience in email marketing or a related field

Required Skills:

• Strong multi-tasking skills
• Strong presentation and written communication skills
• Ability to operate and navigate a matrix environment
• Ability to be adaptable and work quickly through last-minute changes
• Agile and innovative problem-solving skills

Preferred Skills:

• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp)
• Familiarity with HTML and CSS
• Knowledge of SQL or other data analysis tools

ASSUMPTION: While not explicitly stated, experience with email marketing platforms and data analysis tools would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $63,000.00 to $78,800.00 per year

Benefits:

• Associate discount
• 401(k) match
• Medical, dental, and vision insurance
• HSA and health care FSA
• Life insurance and short/long-term disability
• Paid holidays, vacation, sick, bereavement, and parental leave
• EAP, incentive programs for management, auto/home insurance discounts
• Tuition reimbursement, scholarship program, adoption/surrogacy assistance, smoking cessation
• Child care and cell phone discounts, pet and legal insurance, credit union, referral bonuses

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for last-minute changes)

ASSUMPTION: The salary range provided is an estimate based on industry standards for an Email Marketing Specialist with 2-5 years of experience in the retail sector.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Off-Price)

Company Size: 10,001+ employees

Founded: 1956 (as Zayre Corporation, later merged with TJX in 1988)

Company Description:

• TJX Companies is the leading off-price apparel and home fashions retailer in the U.S. and worldwide
• Operates four global home offices, seven brands (TJ Maxx, Marshalls, HomeGoods, Homesense, Sierra, Winners, and TK Maxx), nearly 4,700 stores in nine countries, and five e-commerce sites
• Offers a supportive work environment with a competitive salary and benefits package

Company Specialties:

• Off-Price Retail

Company Website: jobs.tjx.com

ASSUMPTION: TJX Companies is a well-established retailer with a strong presence in the off-price retail sector. The company offers a supportive work environment and a competitive benefits package.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Email Marketing Manager

Work Arrangement: Hybrid (2 days per week in the Framingham, MA office)

Growth Opportunities:

• Potential career progression into a senior email marketing role or management position
• Opportunities to work on various brands and campaigns, gaining diverse experience
• Access to professional development resources and tuition reimbursement

ASSUMPTION: This role offers opportunities for career growth and professional development within the TJX Companies organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 550 Cochituate Road, Framingham, MA 01701, USA

Geographic Context:

• Framingham is a suburban city located about 20 miles west of Boston, MA
• The area offers a mix of urban and suburban living, with easy access to outdoor activities and cultural attractions
• Public transportation is available, with Framingham being served by the MBTA commuter rail

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for last-minute changes)

ASSUMPTION: The Framingham office is located in a suburban area with easy access to public transportation and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Email Marketing Manager and a cross-functional team member
• Final interview with the Director of Email Marketing

Key Assessment Areas:

• Email marketing expertise and campaign management skills
• Data analysis and reporting capabilities
• Cross-functional collaboration and communication skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Prepare examples of successful email marketing campaigns you've worked on and the results you achieved
• Research TJX Companies and the Email Marketing Specialist role to demonstrate your enthusiasm and understanding of the company and the position

ATS Keywords: Email Marketing, Campaign Management, Data Analysis, A/B Testing, Cross-Functional Collaboration, Matrix Environment, Adaptability, Problem Solving

ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's email marketing expertise, data analysis skills, and ability to work well in a matrix environment.

🛠️ Tools & Technologies

• Email marketing platforms (e.g., Salesforce Marketing Cloud)
• Data analysis tools (e.g., SQL, Excel)
• Reporting tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the email marketing platforms and data analysis tools employed by TJX Companies.

👔 Cultural Fit Considerations

Company Values:

• Put the customer first
• Act with integrity
• Respect and value associates
• Cultivate a diverse and inclusive environment
• Pursue excellence

Work Style:

• Collaborative and cross-functional
• Adaptable and responsive to change
• Data-driven and analytical
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong understanding of email marketing best practices and data analysis?
• Are you comfortable working in a matrix environment and adapting to last-minute changes?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: TJX Companies values associates who are adaptable, collaborative, and data-driven, with a strong commitment to customer service and continuous improvement.

⚠️ Potential Challenges

• Managing multiple email campaigns and deadlines simultaneously
• Working with various teams and stakeholders to coordinate email execution
• Adapting to last-minute changes and tight deadlines
• Staying up-to-date with the competitive email landscape and industry trends

ASSUMPTION: This role may present challenges in managing multiple priorities, working with various teams, and adapting to last-minute changes. Strong organizational skills and the ability to work well under pressure are essential for success in this role.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position offers a competitive salary range and comprehensive benefits package
• TJX Companies is a well-established retailer with a strong presence in the off-price retail sector, providing opportunities for career growth and professional development
• This role requires a strong understanding of email marketing best practices and data analysis, as well as the ability to work well in a matrix environment

ASSUMPTION: This role offers a competitive salary range and benefits package, as well as opportunities for career growth and professional development within the TJX Companies organization.

📝 Sample Projects

• Developing and executing an email marketing campaign for a new product launch
• Analyzing email campaign performance data to optimize future campaigns
• Collaborating with cross-functional teams to create and implement an email segmentation strategy

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with the Email Marketing Specialist role at TJX Companies.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing campaign process and how this role fits into it?
• How does this role collaborate with other teams, such as Brand, Creative, and CRM?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does TJX Companies support the professional development and growth of its email marketing team members?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company culture, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
• Prepare examples of successful email marketing campaigns you've worked on and the results you achieved
• Research TJX Companies and the Email Marketing Specialist role to demonstrate your enthusiasm and understanding of the company and the position
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.