📌 Core Information
🔹 Job Title: Senior Email Marketing Specialist
🔹 Company: Colibri Group
🔹 Location: 1 Remote
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of email marketing campaigns to drive customer engagement and revenue growth
- Collaboration with cross-functional teams to create compelling email content
- Data-driven decision making and optimization of email marketing performance
- Compliance with email marketing regulations (CAN-SPAM, GDPR)
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and optimization.
📋 Key Responsibilities
✅ Design and execute email marketing campaigns to drive customer engagement and revenue growth
✅ Develop and maintain a comprehensive email marketing calendar, ensuring strategic alignment with business objectives and timely execution of campaigns
✅ Create email lists, ensuring proper segmentation and personalization
✅ Manage and optimize email automation workflows to nurture leads and improve engagement
✅ Conduct A/B testing to refine subject lines, content, and design
✅ Analyze and report on campaign performance to key stakeholders, translating data into actionable insights
✅ Ensure compliance with email marketing regulations (CAN-SPAM, GDPR)
✅ Stay updated on industry trends and best practices to enhance strategy
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple campaigns and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 2-4 years of marketing automation / CRM or similar experience
Required Skills:
- Thorough knowledge of marketing automation principles and practices
- Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success
- Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple projects simultaneously
- Proficiency in email marketing platforms (e.g., Eloqua, Salesforce Marketing Cloud)
- Strong understanding of HTML/CSS for email design and troubleshooting
- Analytical mindset with expertise in data-driven decision-making
Preferred Skills:
- Advance degree in business management, marketing, or statistics
- Experience with marketing automation and CRM integration
- Experience with AI-driven marketing tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate with various teams.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a Senior Email Marketing Specialist with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Employee discounts on Colibri Group courses
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Training and Coaching. Colibri Group is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company's family of brands are the leading online professional education platforms in their respective end-markets.
Company Size: 1,001-5,000 employees. As a mid-sized company, Colibri Group offers a mix of established processes and growth opportunities.
Founded: 2001. Colibri Group has a rich and storied history, with over two decades of experience in online professional education.
Company Description:
- Colibri Group collaborates with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.
- The company's mission is to lead others to achieve more and thrive in their careers, transforming not only their professional lives but also their everyday experiences.
- Colibri Group enables professionals to obtain licenses, maintain their credentials, and acquire the skills needed to excel in their respective fields.
Company Specialties:
- Appraisal
- Distance Learning
- Business
- Teachers
- Nurses
- Nurse Practitioner
- Healthcare
- Finance
- Real Estate
- Education
- CPA
- CPE
- CMA
- Accounting
- Online Learning
- Course Material
- and Test Prep
Company Website: www.colibrigroup.com
ASSUMPTION: Colibri Group's focus on professional education and career development suggests a strong commitment to employee growth and continuous learning.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing department.
Reporting Structure: The Senior Email Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including IT, Digital Platforms, and other marketing specialists.
Work Arrangement: Fully remote, with some flexibility for team meetings and collaboration.
Growth Opportunities:
- Potential to lead a team or manage junior email marketing specialists as the company grows
- Opportunities to expand into other marketing channels or take on additional responsibilities within the marketing department
- Professional development opportunities through Colibri Group's courses and training programs
ASSUMPTION: As a mid-sized company, Colibri Group offers a mix of established processes and growth opportunities. This role provides a good balance between strategic thinking and hands-on execution, with ample room for career advancement.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required for this role.
Office Location(s): N/A
Geographic Context:
- Colibri Group has multiple office locations across the United States, but this role can be performed remotely from anywhere.
- The company's global presence allows for collaboration with diverse teams and exposure to various markets.
- Remote work offers flexibility and the opportunity to work from anywhere with a stable internet connection.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work. The work schedule may vary depending on the time zones of team members and the need for collaboration.
ASSUMPTION: The fully remote work arrangement offers flexibility and the opportunity to work from anywhere, but it also requires strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Highlight your experience with email marketing platforms and data-driven decision-making in your resume and cover letter.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work under tight deadlines.
- Be ready to discuss your understanding of email marketing regulations (CAN-SPAM, GDPR) and how you ensure compliance in your campaigns.
ATS Keywords: Email Marketing, Marketing Automation, CRM, Data Analysis, A/B Testing, HTML, CSS, Segmentation, Personalization, Campaign Management, Compliance, Collaboration, Strategic Planning, Performance Optimization, Customer Engagement, Lead Nurturing
ASSUMPTION: Colibri Group's application process is likely to be competitive, with a focus on finding candidates with strong technical skills and a proven track record in email marketing.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Eloqua, Salesforce Marketing Cloud)
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- HTML and CSS for email design and troubleshooting
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Love: Colibri Group values open, honest, and respectful communication among team members.
- Joy: The company fosters a positive and inclusive work environment that celebrates success and growth.
- Boldness: Colibri Group encourages innovation, creativity, and taking calculated risks to drive business growth.
- Teamwork: Collaboration and cross-functional partnerships are essential for the company's success.
- Curiosity: The company values continuous learning and a growth mindset.
Work Style:
- Colibri Group values a balance of strategic thinking and hands-on execution.
- The company encourages data-driven decision-making and a focus on performance optimization.
- Colibri Group values adaptability and the ability to work effectively under tight deadlines.
Self-Assessment Questions:
- Do you thrive in a fast-paced, deadline-driven environment, and are you comfortable managing multiple projects simultaneously?
- Are you comfortable working remotely and managing your time effectively without close supervision?
- Do you have a strong understanding of HTML and CSS, and are you comfortable troubleshooting email design issues?
ASSUMPTION: Colibri Group values candidates who are self-motivated, adaptable, and able to work effectively in a remote, collaborative environment.
⚠️ Potential Challenges
- The fully remote work arrangement may present challenges in maintaining work-life balance and staying motivated.
- The fast-paced, deadline-driven nature of the role may require long hours and weekend work to meet campaign deadlines.
- The need to collaborate with cross-functional teams and manage multiple projects simultaneously may present organizational challenges.
- The requirement to ensure compliance with email marketing regulations (CAN-SPAM, GDPR) may present legal and technical challenges.
ASSUMPTION: These challenges can be mitigated with strong time management skills, clear communication, and a focus on prioritization and organization.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position offers a higher level of strategic involvement and data-driven decision-making.
- As a mid-sized company, Colibri Group offers a mix of established processes and growth opportunities, compared to larger enterprises or startups.
- This role provides a good balance between strategic thinking and hands-on execution, with ample room for career advancement within the marketing department.
ASSUMPTION: Candidates should consider their career goals and preferred work environment when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer engagement and drive revenue growth for a specific product or service offering
- Optimizing email automation workflows to improve lead nurturing and reduce customer churn
- Conducting A/B testing to refine subject lines, content, and design, and analyzing the results to inform future campaign strategy
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Colibri Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Colibri Group ensure compliance with email marketing regulations (CAN-SPAM, GDPR) in its campaigns?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Colibri Group careers page
- Tailor your resume and cover letter to highlight your experience with email marketing platforms, data analysis, and strategic planning
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work under tight deadlines
- Be ready to discuss your understanding of email marketing regulations (CAN-SPAM, GDPR) and how you ensure compliance in your campaigns
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
