📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Jairus Marketing
🔹 Location: U.S. based (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (U.S. based)
🚀 Job Overview
Key aspects of this role include:
- Leading the development of targeted B2B/B2C audiences and executing automated campaigns across digital channels
- Managing email campaigns, optimizing performance, and collaborating with internal teams
- Working with a strong commitment to innovation, accountability, and data-driven marketing strategies
- Partnering with healthcare businesses to drive measurable growth through targeted marketing efforts
ASSUMPTION: This role requires a balance of strategic thinking and detailed execution, with a focus on driving results through targeted marketing campaigns.
📋 Key Responsibilities
✅ Automated Messaging Campaign Management:
- Execute and manage automated outreach campaigns via LinkedIn and similar platforms
- Monitor campaign performance and generate leads through ongoing optimization
- Collaborate with internal teams to refine targeting and troubleshoot issues
✅ Email Campaign Execution:
- Build, segment, and send email campaigns using tools such as Mailchimp, Constant Contact, HubSpot, Zoho, and Pardot
- Conduct A/B testing on subject lines, CTAs, and send times
- Maintain compliance with email regulations (e.g., CAN-SPAM, GDPR, CASL)
✅ Reporting & Optimization:
- Track campaign KPIs (open/click-through/reply/bounce/conversion rates)
- Analyze performance trends and provide data-driven insights and improvements
- Document campaign configurations and assist with platform integration issues
✅ Audience Development:
- Build custom contact lists based on client goals using CRM data and third-party platforms
- Research and evaluate new tools for audience growth and verification
ASSUMPTION: This role involves a mix of strategic planning, detailed execution, and continuous optimization to maximize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in email marketing, automation, or lead generation (preferably in an agency setting)
Required Skills:
- Proficient in marketing tools such as HubSpot, Mailchimp, Zoho, Pardot, LinkedIn automation tools (Dux Soup, PhantomBuster, etc.)
- Strong understanding of email deliverability best practices and compliance standards
- Hands-on experience managing lead data and syncing between CRMs, enrichment tools, and automation platforms
- Excellent written communication and organizational skills
- High attention to detail and ability to manage multiple projects simultaneously
- Experience in B2B marketing; healthcare or MedTech experience preferred
- Intermediate skills in Excel/Google Sheets for filtering, segmenting, and analyzing contacts
Preferred Skills:
- Familiarity with healthcare or MedTech industry trends
- Experience with CRM integration and data management
- Strong analytical skills and data-driven mindset
ASSUMPTION: Candidates should have a proven track record in email marketing and a strong understanding of the healthcare or MedTech industry to be successful in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $55,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: 8:30 AM – 5:30 PM CST, Monday to Friday
ASSUMPTION: The salary range is based on industry standards for email marketing specialists with 2-5 years of experience and is inclusive of the provided salary figure.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specifically focused on healthcare and MedTech businesses
Company Size: 11-50 employees, which means a mid-sized work environment with opportunities for growth and collaboration
Founded: 2000, with over 15 years of experience in the industry
Company Description:
- Jairus Marketing is a full-service marketing agency that partners with healthcare businesses to drive measurable growth through data-driven marketing strategies
- The company specializes in targeted B2B marketing to doctors, healthcare administrators, medical decision-makers, and other professionals
- Jairus Marketing offers full-service support, feeling more like an in-house marketing team or an extension of the client's own team
Company Specialties:
- Medical Device Marketing
- Healthcare Marketing
- Digital Marketing
Company Website: https://jairusmarketing.com/
ASSUMPTION: Jairus Marketing's focus on the healthcare and MedTech industries sets it apart from other marketing agencies and offers unique opportunities for candidates interested in these sectors.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Account Management team and collaborates with various internal teams
Work Arrangement: Remote (U.S. based), with the option to work from home or a co-working space
Growth Opportunities:
- Potential to take on more responsibilities and advance within the company as the team grows
- Opportunities to work on diverse projects and learn new skills
- Chance to contribute to the company's mission of expanding access to life-changing and life-saving innovations
ASSUMPTION: This role offers a unique blend of remote work, collaboration, and growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Chesterfield, MO and Denver, CO (remote work allows for flexibility in location)
Geographic Context:
- Chesterfield, MO: A suburb of St. Louis, offering a mix of urban and suburban living with easy access to amenities and attractions
- Denver, CO: A vibrant city with a strong job market, outdoor recreation, and a high quality of life
Work Schedule: Monday to Friday, 8:30 AM – 5:30 PM CST, with flexibility for remote work
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while still providing opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth interview with the Account Management team
- Final interview with the company leadership
Key Assessment Areas:
- Email marketing and automation skills
- Understanding of the healthcare or MedTech industry
- Problem-solving and analytical skills
- Communication and collaboration abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the healthcare or MedTech industry and how your skills align with the company's mission
- Showcase your ability to manage multiple projects and prioritize tasks effectively
ATS Keywords: Email Marketing, Automation, Lead Generation, B2B Marketing, Healthcare, MedTech, Campaign Management, A/B Testing, Compliance, Data Analysis, CRM, Segmentation, Communication, Organization, Attention to Detail, Excel, Google Sheets
ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, industry knowledge, and cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot
- Mailchimp
- Zoho
- Pardot
- LinkedIn automation tools (Dux Soup, PhantomBuster, etc.)
- Excel/Google Sheets
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Accountability
- Data-driven approach
- True partnerships
Work Style:
- Collaborative
- Results-driven
- Adaptable and flexible
- Attention to detail
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Candidates who align with Jairus Marketing's values and work style are more likely to be successful in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities effectively
- Keeping up with industry trends and best practices in email marketing and automation
- Adapting to a remote work environment and maintaining productivity
- Balancing strategic thinking with detailed execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Manager or Specialist in other industries, but with a focus on the healthcare and MedTech sectors
- Unlike some other marketing roles, this position requires a strong understanding of email deliverability and compliance standards
- Career progression may involve moving into a more senior role within the company or exploring other opportunities within the marketing field
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries, with a focus on the healthcare and MedTech sectors.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for a new medical device launch
- Optimizing an automated LinkedIn outreach campaign to improve response rates and conversion
- Analyzing campaign performance data to identify trends and make data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role and provide insight into the day-to-day work of an Email Marketing Specialist at Jairus Marketing.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for an email marketing campaign, from start to finish?
- How does the Account Management team support the Email Marketing Specialist in their role?
- What opportunities are there for professional development and growth within the company?
- How does Jairus Marketing ensure the quality and effectiveness of its email campaigns?
- What is the company's approach to work-life balance, particularly for remote employees?
ASSUMPTION: These questions are designed to provide insight into the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
