Email Marketing Specialist
Paleovalley
Full-time
Remote
Worldwide
📧 Email Marketing
📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Paleovalley
🔹 Location: Erie, Colorado, United States
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing automated email flows to drive customer retention and loyalty
- Designing and coding visually engaging and deliverability-focused email templates
- Analyzing performance data to uncover opportunities for growth and optimization
- Collaborating with cross-functional teams to implement strategic improvements
- Staying current with email marketing innovations and industry trends
ASSUMPTION: This role requires a strong analytical mindset, creativity, and a passion for health and wellness. The ideal candidate will have a proven track record in email marketing and a deep understanding of customer-centric, education-driven marketing approaches.
📋 Key Responsibilities
🔹 Email Marketing Strategy & Execution:
- Develop, launch, and optimize automated email and SMS flows to drive customer retention, loyalty, and lifetime value
- Maintain clear documentation of strategies, tests, processes, and workflows, and proactively update strategic roadmaps based on performance data
- Lead strategies for growing subscriber lists through optimized opt-in strategies, website integrations, and lead capture methods
- Design, build, and optimize email templates, ensuring visually impactful, brand-consistent campaigns and strong deliverability across all lifecycle communications
- Implement advanced customer segmentation and dynamic content strategies to deliver targeted, relevant messaging throughout the customer journey
- Utilize predictive analytics and AI-driven tools to anticipate customer churn, identify high-value prospects, and develop timely re-engagement initiatives
- Design and execute strategic A/B tests (subject lines, send times, content, visuals) and proactively implement optimizations based on performance data and industry best practices
- Monitor, analyze, and report key performance metrics (open rates, CTR, conversion rates, revenue, retention, LTV) weekly and monthly, providing actionable insights to continually improve results
- Actively monitor and optimize email deliverability and inbox placement, troubleshoot issues, and maintain subscriber database hygiene
- Manage email platform integrations and ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA)
ASSUMPTION: The ideal candidate will have a strong analytical mindset, creativity, and a passion for health and wellness. They will be able to work independently and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education:
- Bachelor's degree from a regionally accredited institution in Marketing, or a related field (preferred)
Experience:
- 5+ years of experience in email marketing for ecommerce brands, ideally in the CPG or health and wellness industry
- 3+ years of experience designing, coding, and optimizing responsive email templates, with strong knowledge of HTML and CSS, inbox rendering, and QA best practices
- Expert-level proficiency in Klaviyo, including deep technical knowledge of complex automation flows, API integrations, advanced segmentation, and deliverability optimization
Required Skills:
- Strong analytical mindset with experience pulling reports, interpreting key email marketing metrics, and proactively recommending actionable improvements
- Experience with UTM tracking, attribution modeling, and analytics tools such as Google Analytics
- Demonstrated ability to conduct lifecycle audits and develop nurture programs from scratch, leveraging customer journey mapping and data-driven insights
- Strong understanding of effective, conversion-driven messaging and education-based marketing best practices, with a genuine passion for health and brand storytelling
- Solid understanding of conversion rate optimization and direct-to-consumer psychology
- Familiarity with personalization strategies, predictive analytics, and AI-driven tools to anticipate churn and enhance targeting effectiveness
- Highly organized, detail-oriented, and capable of effectively managing multiple projects and meeting deadlines independently
- Strong verbal and written communication skills, able to clearly explain technical concepts to non-technical teammates
- Experienced in managing subscriber database hygiene, email deliverability best practices, and compliance regulations (CAN-SPAM, GDPR, CCPA)
Preferred Education & Experience:
- Bachelor's degree from a regionally accredited institution in Marketing, or a related field (preferred)
Additional Eligibility Qualifications:
- To apply, please submit your resume along with a cover letter highlighting three brands you believe are currently excelling at email marketing and briefly explain why you chose each one. If available, please also include links or screenshots of email campaigns you've personally created. Important: Include the word "spark" in the text of your cover letter. Applications that do not follow this instruction will not be considered.
💰 Compensation & Benefits
Salary Range: $70,000 to $80,000 per year
Benefits:
- Health Insurance (medical, dental, vision) along with paid time off and a 401(k) with company match
Working Hours: 40 hours per week, full-time during regular business hours (Monday through Friday, from 8:00 a.m. to 5:00 p.m.) Occasional evening and weekend work may be required as job duties demand. This position does not require travel.
📌 Applicant Insights
Company Context:
- Industry: Manufacturing
- Company Size: 51-200 employees
- Founded: 2013
- Company Description: Paleovalley is committed to making delicious, high-quality products that do not cut corners. They source from certified organic farmers using regenerative agricultural practices and prioritize nutrient density in an industry that prioritizes everything else.
- Company Specialties: Paleovalley specializes in health-conscious snacks and supplements, with a focus on nutrient density and regenerative agriculture.
Role Analysis:
- Career Level: Mid-career
- Reporting Structure: This role reports directly to the Director of Brand Marketing.
- Work Arrangement: This is a remote, full-time position with occasional evening and weekend work as needed.
- Growth Opportunities: Paleovalley is a growing company, offering opportunities for career advancement as the business expands.
- Location & Work Environment:
- Office Type: Remote (WFH) with location restrictions within the United States.
- Office Location(s): Erie, Colorado
- Geographic Context: Erie, Colorado is a small city located in the northern part of the state, with a population of approximately 22,000 people. It is situated near the Denver-Aurora Metropolitan Area, offering easy access to urban amenities while maintaining a suburban atmosphere.
- Work Schedule: The work schedule is primarily Monday through Friday, from 8:00 a.m. to 5:00 p.m., with occasional evening and weekend work as needed.
💼 Interview & Application Insights
- Typical Process: The hiring team will review your experience to determine if it matches their needs. They have implemented a "No Ghosting" policy, where they strive to provide a response to as many candidates as possible, especially for those that take the time to interview with them. Due to high volume, they can't always provide feedback on applications.
- Key Assessment Areas: The assessment areas for this role include email marketing strategy, campaign execution, data analysis, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of email marketing best practices and your ability to drive results through data-driven decisions.
- Demonstrate your passion for health and wellness, and your alignment with Paleovalley's mission and values.
- ATS Keywords: To increase your chances of being seen by the applicant tracking system, include relevant keywords from the job description in your resume, such as "Email Marketing," "Lifecycle Marketing," "Segmentation," "Template Design," "Klaviyo," "Data Analysis," "A/B Testing," "Customer Retention," "HTML," "CSS," "Predictive Analytics," "Compliance," "Project Management," "Communication," "Problem Solving," "Creativity."
🛠️ Tools & Technologies
- Klaviyo
- HTML
- CSS
- Google Analytics
- Various email marketing platforms and tools
👔 Cultural Fit Considerations
- Company Values: Paleovalley values include a commitment to health, wellness, and sustainability, as well as a passion for innovation and excellence.
- Work Style: The work style at Paleovalley is collaborative, data-driven, and focused on continuous improvement. They value employees who are proactive, creative, and able to work effectively in a remote environment.
- Self-Assessment Questions:
- How do you align with Paleovalley's commitment to health and wellness, and how would you incorporate this into your work?
- How do you approach working remotely, and how do you ensure productivity and collaboration in a virtual environment?
- How do you balance data-driven decision making with creativity and innovation in your marketing strategies?
🛑 Potential Challenges
- Challenges Specific to This Role: This role requires a strong understanding of email marketing best practices and the ability to analyze and interpret data to drive results. It also requires a high level of organization and attention to detail to manage multiple projects and meet deadlines independently.
- Challenges Specific to This Company/Industry: The health and wellness industry is competitive, and Paleovalley operates in a rapidly changing market. This role requires the ability to stay current with industry trends and adapt to new challenges and opportunities.
- Challenges Specific to This Work Arrangement: Working remotely requires strong self-motivation, time management, and communication skills. It also requires the ability to balance work and personal life effectively.
📈 Similar Roles Comparison
- This role is similar to other email marketing specialist positions in the health and wellness industry, but it offers a unique opportunity to work for a company that prioritizes nutrient density and regenerative agriculture.
- Industry-specific context: The health and wellness industry is growing, with a increasing demand for products that prioritize health and sustainability. Paleovalley's commitment to nutrient density and regenerative agriculture sets it apart from other companies in the industry.
- Career path comparison: This role offers opportunities for career advancement as the business grows and expands. It also provides the opportunity to work with a diverse range of teams and gain experience in various aspects of marketing and ecommerce.
📝 Sample Projects
- Developing and optimizing automated email flows to drive customer retention and loyalty for a new product launch
- Designing and coding visually engaging and deliverability-focused email templates for a seasonal marketing campaign
- Analyzing performance data to uncover opportunities for growth and optimization in a customer re-engagement initiative
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
- How does Paleovalley approach customer segmentation and personalization, and how can this role contribute to these efforts?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Paleovalley support the professional development and growth of its employees, particularly in the marketing department?
- What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with the company's values and culture?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://paleovalley.applytojob.com/apply/V0Pt5CniVv/Email-Marketing-Specialist).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, as outlined in the job description.
- Include the word "spark" in the text of your cover letter, as instructed in the job posting.
- Follow up with the hiring team after one week if you haven't heard back, expressing your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Email Marketing Specialist
🔹 Company: Paleovalley
🔹 Location: Erie, Colorado, United States
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing automated email flows to drive customer retention and loyalty
- Designing and coding visually engaging and deliverability-focused email templates
- Analyzing performance data to uncover opportunities for growth and optimization
- Collaborating with cross-functional teams to implement strategic improvements
- Staying current with email marketing innovations and industry trends
ASSUMPTION: This role requires a strong analytical mindset, creativity, and a passion for health and wellness. The ideal candidate will have a proven track record in email marketing and a deep understanding of customer-centric, education-driven marketing approaches.
📋 Key Responsibilities
🔹 Email Marketing Strategy & Execution:
- Develop, launch, and optimize automated email and SMS flows to drive customer retention, loyalty, and lifetime value
- Maintain clear documentation of strategies, tests, processes, and workflows, and proactively update strategic roadmaps based on performance data
- Lead strategies for growing subscriber lists through optimized opt-in strategies, website integrations, and lead capture methods
- Design, build, and optimize email templates, ensuring visually impactful, brand-consistent campaigns and strong deliverability across all lifecycle communications
- Implement advanced customer segmentation and dynamic content strategies to deliver targeted, relevant messaging throughout the customer journey
- Utilize predictive analytics and AI-driven tools to anticipate customer churn, identify high-value prospects, and develop timely re-engagement initiatives
- Design and execute strategic A/B tests (subject lines, send times, content, visuals) and proactively implement optimizations based on performance data and industry best practices
- Monitor, analyze, and report key performance metrics (open rates, CTR, conversion rates, revenue, retention, LTV) weekly and monthly, providing actionable insights to continually improve results
- Actively monitor and optimize email deliverability and inbox placement, troubleshoot issues, and maintain subscriber database hygiene
- Manage email platform integrations and ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA)
ASSUMPTION: The ideal candidate will have a strong analytical mindset, creativity, and a passion for health and wellness. They will be able to work independently and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education:
- Bachelor's degree from a regionally accredited institution in Marketing, or a related field (preferred)
Experience:
- 5+ years of experience in email marketing for ecommerce brands, ideally in the CPG or health and wellness industry
- 3+ years of experience designing, coding, and optimizing responsive email templates, with strong knowledge of HTML and CSS, inbox rendering, and QA best practices
- Expert-level proficiency in Klaviyo, including deep technical knowledge of complex automation flows, API integrations, advanced segmentation, and deliverability optimization
Required Skills:
- Strong analytical mindset with experience pulling reports, interpreting key email marketing metrics, and proactively recommending actionable improvements
- Experience with UTM tracking, attribution modeling, and analytics tools such as Google Analytics
- Demonstrated ability to conduct lifecycle audits and develop nurture programs from scratch, leveraging customer journey mapping and data-driven insights
- Strong understanding of effective, conversion-driven messaging and education-based marketing best practices, with a genuine passion for health and brand storytelling
- Solid understanding of conversion rate optimization and direct-to-consumer psychology
- Familiarity with personalization strategies, predictive analytics, and AI-driven tools to anticipate churn and enhance targeting effectiveness
- Highly organized, detail-oriented, and capable of effectively managing multiple projects and meeting deadlines independently
- Strong verbal and written communication skills, able to clearly explain technical concepts to non-technical teammates
- Experienced in managing subscriber database hygiene, email deliverability best practices, and compliance regulations (CAN-SPAM, GDPR, CCPA)
Preferred Education & Experience:
- Bachelor's degree from a regionally accredited institution in Marketing, or a related field (preferred)
Additional Eligibility Qualifications:
- To apply, please submit your resume along with a cover letter highlighting three brands you believe are currently excelling at email marketing and briefly explain why you chose each one. If available, please also include links or screenshots of email campaigns you've personally created. Important: Include the word "spark" in the text of your cover letter. Applications that do not follow this instruction will not be considered.
💰 Compensation & Benefits
Salary Range: $70,000 to $80,000 per year
Benefits:
- Health Insurance (medical, dental, vision) along with paid time off and a 401(k) with company match
Working Hours: 40 hours per week, full-time during regular business hours (Monday through Friday, from 8:00 a.m. to 5:00 p.m.) Occasional evening and weekend work may be required as job duties demand. This position does not require travel.
📌 Applicant Insights
Company Context:
- Industry: Manufacturing
- Company Size: 51-200 employees
- Founded: 2013
- Company Description: Paleovalley is committed to making delicious, high-quality products that do not cut corners. They source from certified organic farmers using regenerative agricultural practices and prioritize nutrient density in an industry that prioritizes everything else.
- Company Specialties: Paleovalley specializes in health-conscious snacks and supplements, with a focus on nutrient density and regenerative agriculture.
Role Analysis:
- Career Level: Mid-career
- Reporting Structure: This role reports directly to the Director of Brand Marketing.
- Work Arrangement: This is a remote, full-time position with occasional evening and weekend work as needed.
- Growth Opportunities: Paleovalley is a growing company, offering opportunities for career advancement as the business expands.
- Location & Work Environment:
- Office Type: Remote (WFH) with location restrictions within the United States.
- Office Location(s): Erie, Colorado
- Geographic Context: Erie, Colorado is a small city located in the northern part of the state, with a population of approximately 22,000 people. It is situated near the Denver-Aurora Metropolitan Area, offering easy access to urban amenities while maintaining a suburban atmosphere.
- Work Schedule: The work schedule is primarily Monday through Friday, from 8:00 a.m. to 5:00 p.m., with occasional evening and weekend work as needed.
💼 Interview & Application Insights
- Typical Process: The hiring team will review your experience to determine if it matches their needs. They have implemented a "No Ghosting" policy, where they strive to provide a response to as many candidates as possible, especially for those that take the time to interview with them. Due to high volume, they can't always provide feedback on applications.
- Key Assessment Areas: The assessment areas for this role include email marketing strategy, campaign execution, data analysis, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of email marketing best practices and your ability to drive results through data-driven decisions.
- Demonstrate your passion for health and wellness, and your alignment with Paleovalley's mission and values.
- ATS Keywords: To increase your chances of being seen by the applicant tracking system, include relevant keywords from the job description in your resume, such as "Email Marketing," "Lifecycle Marketing," "Segmentation," "Template Design," "Klaviyo," "Data Analysis," "A/B Testing," "Customer Retention," "HTML," "CSS," "Predictive Analytics," "Compliance," "Project Management," "Communication," "Problem Solving," "Creativity."
🛠️ Tools & Technologies
- Klaviyo
- HTML
- CSS
- Google Analytics
- Various email marketing platforms and tools
👔 Cultural Fit Considerations
- Company Values: Paleovalley values include a commitment to health, wellness, and sustainability, as well as a passion for innovation and excellence.
- Work Style: The work style at Paleovalley is collaborative, data-driven, and focused on continuous improvement. They value employees who are proactive, creative, and able to work effectively in a remote environment.
- Self-Assessment Questions:
- How do you align with Paleovalley's commitment to health and wellness, and how would you incorporate this into your work?
- How do you approach working remotely, and how do you ensure productivity and collaboration in a virtual environment?
- How do you balance data-driven decision making with creativity and innovation in your marketing strategies?
🛑 Potential Challenges
- Challenges Specific to This Role: This role requires a strong understanding of email marketing best practices and the ability to analyze and interpret data to drive results. It also requires a high level of organization and attention to detail to manage multiple projects and meet deadlines independently.
- Challenges Specific to This Company/Industry: The health and wellness industry is competitive, and Paleovalley operates in a rapidly changing market. This role requires the ability to stay current with industry trends and adapt to new challenges and opportunities.
- Challenges Specific to This Work Arrangement: Working remotely requires strong self-motivation, time management, and communication skills. It also requires the ability to balance work and personal life effectively.
📈 Similar Roles Comparison
- This role is similar to other email marketing specialist positions in the health and wellness industry, but it offers a unique opportunity to work for a company that prioritizes nutrient density and regenerative agriculture.
- Industry-specific context: The health and wellness industry is growing, with a increasing demand for products that prioritize health and sustainability. Paleovalley's commitment to nutrient density and regenerative agriculture sets it apart from other companies in the industry.
- Career path comparison: This role offers opportunities for career advancement as the business grows and expands. It also provides the opportunity to work with a diverse range of teams and gain experience in various aspects of marketing and ecommerce.
📝 Sample Projects
- Developing and optimizing automated email flows to drive customer retention and loyalty for a new product launch
- Designing and coding visually engaging and deliverability-focused email templates for a seasonal marketing campaign
- Analyzing performance data to uncover opportunities for growth and optimization in a customer re-engagement initiative
💡 Key Questions to Ask During Interview
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
- How does Paleovalley approach customer segmentation and personalization, and how can this role contribute to these efforts?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Paleovalley support the professional development and growth of its employees, particularly in the marketing department?
- What are the most important qualities and skills you're looking for in a candidate for this role, and how do they align with the company's values and culture?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://paleovalley.applytojob.com/apply/V0Pt5CniVv/Email-Marketing-Specialist).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, as outlined in the job description.
- Include the word "spark" in the text of your cover letter, as instructed in the job posting.
- Follow up with the hiring team after one week if you haven't heard back, expressing your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.