Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: ALKEGEN

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing email marketing campaigns to maximize sales potential
• Managing email automation workflows and ensuring timely deployment of emails
• Tracking and analyzing campaign performance to drive revenue growth
• Collaborating with cross-functional teams to create engaging content and design
• Staying up-to-date with email marketing trends and best practices

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Develop and execute email marketing campaigns from start to finish, working with various stakeholders to deliver engaging content and design that boosts engagement and conversions

✅ Set up and manage email automation workflows, including defining customer journeys, creating landing pages, and setting up automated campaigns. Monitor email deliverability and maintain sender reputation

✅ Track KPIs like open rates, click-through rates, and revenue. Analyze campaign data for insights and areas of improvement

✅ Manage email subscriber lists, including segmentation and hygiene. Implement strategies for list growth, such as lead generation campaigns

✅ Collaborate with content and marketing teams to create segment-specific, brand-appropriate email content. Ensure compliance with email marketing regulations

✅ Conduct A/B testing on various elements such as subject lines and content. Optimize email campaigns to improve performance and drive revenue growth

✅ Provide regular performance reports, including metrics like opens, clicks, conversions, and revenue. Synthesize data into clear insights and actionable recommendations

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, business administration, or a related field

Experience: 3+ years of experience in email marketing and lead generation, preferably in a B2B environment. Experience with email marketing platforms and CRM systems, specifically Microsoft Dynamics

Required Skills:

• Proficiency in HTML and email marketing best practices, including segmentation, personalization, and automation
• Strong analytical skills to interpret data and draw actionable insights
• Excellent written and verbal communication skills, with the ability to create compelling email content that resonates with the target audience
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously

Preferred Skills:

• Experience with email marketing automation tools and CRM systems
• Familiarity with A/B testing and optimization techniques
• Knowledge of email marketing regulations and best practices

ASSUMPTION: Candidates with a proven track record in B2B email marketing and a solid understanding of data-driven decision making will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (AI-estimated based on industry standards for mid-senior level email marketing roles in Pune)

Benefits:

• Health insurance and retirement benefits
• Employee stock purchase plan
• Tuition reimbursement and professional development opportunities
• Flexible work arrangements and remote work options

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM to 6:00 PM IST). Occasional overtime may be required to meet campaign deadlines

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may also vary based on the company's policies and the candidate's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: ALKEGEN is a specialty materials leader serving mission-critical systems in industries such as battery technologies, electric vehicles, filtration media, and specialty insulation materials. They focus on reducing fossil fuel consumption, saving energy, and enabling customers to live greener

Company Size: ALKEGEN is a mid-sized company with 5,001-10,000 employees globally, providing a collaborative and dynamic work environment

Founded: ALKEGEN was founded in 2021 through the merger of Unifrax and Lydall, combining their expertise in specialty materials to create a leading innovator in the industry

Company Description:

• ALKEGEN is dedicated to sustainability and human health, helping customers impact the environment in meaningful ways
• The company is a vertically integrated manufacturer with global reach and the talent to solve demanding applications
• ALKEGEN is committed to innovation, with a focus on staying ahead of industry trends and technologies

Company Specialties:

• Filtration Media
• Catalysis
• Thermal Insulation
• Construction and Fire Protection
• Battery Technology
• Transportation and Off-road Equipment
• Material Science
• Refractory Solutions
• Industrial Filtration

Company Website: http://www.alkegen.com

ASSUMPTION: Working at ALKEGEN offers opportunities to collaborate with diverse teams and contribute to innovative projects that make a positive impact on the environment and society.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the company

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including content creators, designers, and other marketing specialists

Work Arrangement: On-site, with the possibility of flexible work arrangements and remote work options for qualified candidates

Growth Opportunities:

• Advancement to senior or management roles within the marketing department
• Expansion into related fields, such as digital marketing or product management
• Opportunities to work on high-impact projects and contribute to the company's growth and success

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on continuous learning and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Pune, Mahārāshtra, India

Geographic Context:

• Pune is a major city in western India, known for its educational institutions, IT industry, and historical sites
• The city offers a mix of urban and cultural experiences, with a cost of living that is generally lower than other major Indian cities
• Pune has a tropical savanna climate, with warm and humid summers and mild, dry winters

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM to 6:00 PM IST), with occasional overtime required to meet campaign deadlines

ASSUMPTION: Working in Pune offers a unique blend of cultural experiences and professional opportunities, with a lower cost of living compared to other major Indian cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final round interview with the hiring manager and/or team members

Key Assessment Areas:

• Email marketing expertise and campaign strategy
• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in email marketing and lead generation
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for the technical assessment or case study presentation by brushing up on your email marketing knowledge and data analysis skills
• Research ALKEGEN and the industry to demonstrate your understanding of the company and its mission

ATS Keywords: Email Marketing, Campaign Strategy, Automation, Performance Tracking, List Management, Content Development, Compliance, A/B Testing, Project Management, Communication Skills, Analytical Skills, Adaptability, Innovation, Webinar Support, Multichannel Integration, Regulatory Compliance

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Dynamics CRM
• Email marketing automation tools (e.g., Marketo, Pardot, or HubSpot)
• HTML and CSS for email design
• Data analysis and visualization tools (e.g., Excel, Google Analytics, or Tableau)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze data, and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Innovation: ALKEGEN values creativity, continuous learning, and staying ahead of industry trends
• Sustainability: The company is committed to reducing fossil fuel consumption, saving energy, and enabling customers to live greener
• Collaboration: ALKEGEN fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration

Work Style:

• Data-driven: This role requires a strong focus on data analysis and interpretation to inform decision-making and drive results
• Adaptable: Candidates should be comfortable working in a dynamic and fast-paced environment, with the ability to prioritize and manage multiple projects simultaneously
• Innovative: ALKEGEN values candidates who are passionate about staying up-to-date with the latest email marketing trends and technologies

Self-Assessment Questions:

• How do you stay current with the latest email marketing trends and best practices?
• Can you provide an example of a time when you used data to inform decision-making and drive results in a previous role?
• How do you prioritize and manage multiple projects simultaneously in a fast-paced environment?

ASSUMPTION: Candidates who align with ALKEGEN's values and work style will be most successful in this role, as they will be better equipped to contribute to the company's mission and culture.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, with tight deadlines and high expectations
• Keeping up with the fast-paced and ever-evolving email marketing landscape
• Collaborating effectively with cross-functional teams, including content creators, designers, and other marketing specialists
• Adapting to changes in company priorities, strategies, or market conditions

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a focus on continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to other email marketing specialist positions, but may have a stronger focus on data analysis and campaign optimization
• Compared to related roles in other industries, this position may offer unique opportunities to work on high-impact projects and contribute to the company's growth and success
• Career progression in this role may involve advancing to senior or management roles within the marketing department, or expanding into related fields such as digital marketing or product management

ASSUMPTION: This role offers a unique blend of creativity and analytical skills, with a strong focus on data-driven decision making and continuous improvement.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new product launch, with a focus on segmentation, personalization, and A/B testing
• Analyzing campaign performance data to identify trends and areas for improvement, and presenting insights and recommendations to stakeholders
• Managing email automation workflows to optimize customer journeys and improve engagement and conversions

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and qualifications in email marketing, data analysis, and campaign optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does ALKEGEN support the professional development and growth of its employees?
• What are the most significant challenges facing the email marketing team in the next 6-12 months, and how can this role contribute to addressing them?
• How does ALKEGEN measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and integration with other marketing channels, such as social media or SMS?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Alkegen careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the technical assessment or case study presentation by brushing up on your email marketing knowledge and data analysis skills
• Research ALKEGEN and the industry to demonstrate your understanding of the company and its mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.