Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: KDCI

🔹 Location: Pasig City, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted email and SMS marketing campaigns to drive customer engagement and sales.
• Managing the marketing calendar and ensuring timely campaign execution.
• Creating detailed customer segments for personalized remarketing strategies.
• Conducting A/B tests and optimizing campaigns for improved performance.
• Growing and maintaining email and SMS subscriber lists.
• Monitoring key metrics and providing regular performance reports.
• Collaborating with cross-functional teams to align campaign goals with broader marketing and sales objectives.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to maximize campaign effectiveness.

📋 Key Responsibilities

✅ Plan, develop, and launch targeted email and SMS campaigns to increase customer engagement and drive sales across various brands.

✅ Manage the email and SMS marketing calendar to ensure timely and well-coordinated campaign execution.

✅ Create detailed customer segments to support personalized and effective remarketing strategies.

✅ Conduct regular A/B tests on campaign creatives, messaging, and targeting to drive performance improvements.

✅ Proactively expand and manage email and SMS subscriber lists to enhance reach and engagement.

✅ Ensure the accuracy and health of customer data through regular list hygiene and optimization.

✅ Monitor key metrics including open rates, click-through rates, conversion rates, and revenue attribution; provide regular performance reports and actionable insights.

✅ Leverage data and customer feedback to improve campaign effectiveness and identify new opportunities for program evolution.

✅ Maintain alignment with brand voice, guidelines, mission, and vision across all marketing materials and communications.

✅ Work closely with cross-functional teams to align campaign goals with broader marketing and sales objectives.

✅ Define clear objectives for each campaign and evaluate success based on predetermined KPIs.

ASSUMPTION: This role may require occasional weekend work or off-hours availability to manage campaigns and monitor performance during peak customer engagement times.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Communications, Marketing, UX & Design, or a related field; or equivalent practical experience.

Experience: Proven experience in executing email and/or SMS marketing campaigns, preferably for e-commerce businesses.

Required Skills:

• Proficiency in marketing tools such as Mailchimp, Klaviyo, Constant Contact, or similar platforms.
• Familiarity with Google Analytics or equivalent tools to assess user behavior and campaign impact.
• Basic proficiency in Canva, Adobe Creative Suite, or similar graphic design tools.
• Basic knowledge of HTML and CSS for email customization.
• Excellent written and verbal communication skills with strong attention to detail and proofreading.
• Strong interpersonal skills and ability to work effectively across teams and organizational levels.
• Self-motivated, detail-oriented, flexible, and committed to meeting deadlines.
• Familiarity with Microsoft Office Suite, including Microsoft Teams.

Preferred Skills:

• Experience with marketing automation platforms.
• Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, having experience with marketing automation platforms and multiple languages may provide a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Based on industry standards for mid-level marketing roles in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and remote work arrangement

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in the Philippines. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: KDCI is a leading outsourcing company specializing in offshore staffing for creative design, digital content creation, and e-commerce back office support.

Company Size: KDCI has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: KDCI was founded in 2007 and has since grown to become a trusted partner for businesses seeking cost-effective, world-class digital services.

Company Description:

• KDCI offers a range of services, including back office services, accounting services, data entry services, and creative services.
• The company prides itself on providing cost-effective, world-class services to clients, with a focus on building the best possible team for their needs.
• KDCI has offices in California, Manila, Hong Kong, and London, allowing it to serve clients globally.

Company Specialties:

• Back Office Services
• Accounting Services
• Data Entry Services
• E-commerce Product Data Entry Services
• Contact Center Services
• Creative Services
• Graphic Design Services
• Web & Mobile UX/UI Design Services
• Web App Development
• Project Management Services
• Quality Assurance Testing Services

Company Website: kdci.co

ASSUMPTION: KDCI's diverse range of services and global presence provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is suited for a mid-level marketing professional with 2-5 years of experience in email and SMS marketing.

Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales and product teams.

Work Arrangement: This role is fully remote, with the option to work from home or any location with a stable internet connection.

Growth Opportunities:

• Progression to a Senior Email Marketing Specialist or Marketing Manager role as the company and team grow.
• Expanding skillset by working on diverse campaigns and projects across various brands and industries.
• Potential opportunities to work on international campaigns and collaborate with global teams.

ASSUMPTION: As KDCI continues to expand its services and client base, there will be ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement.

Office Location(s): N/A (Remote work only)

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• The country has a rich cultural heritage and is known for its friendly people, delicious food, and beautiful beaches.
• Pasig City, where KDCI is headquartered, is a bustling urban area with numerous shopping centers, restaurants, and entertainment options.

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work asynchronously due to the remote nature of the role.

ASSUMPTION: Working remotely for a global company may require occasional adjustments to work hours to accommodate team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing campaign project)
• Final interview with the Marketing Manager
• Background check and offer extension

Key Assessment Areas:

• Campaign strategy and planning
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
• Prepare a portfolio showcasing your email marketing campaigns, A/B tests, and performance metrics.
• Research KDCI's services and clients to demonstrate your understanding of the company and its industry.

ATS Keywords: Email Marketing, SMS Marketing, Campaign Management, Segmentation, Personalization, A/B Testing, Optimization, Customer List Growth, Database Maintenance, Performance Tracking, Continuous Improvement, Brand Consistency, Collaboration, Communication, Adaptability, Technical Tools

ASSUMPTION: Applicants should focus on demonstrating their email marketing expertise and data-driven approach to campaign management during the interview process.

🛠️ Tools & Technologies

• Mailchimp, Klaviyo, or similar email marketing platforms
• Google Analytics
• Canva or Adobe Creative Suite
• HTML and CSS
• Microsoft Office Suite

ASSUMPTION: Applicants should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for digital
• Accountability
• Creativity
• Teamwork
• Excellence

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and flexible
• Self-motivated and detail-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving customer engagement and sales through targeted email and SMS marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
• Do you thrive in a data-driven environment and enjoy continuous optimization to improve campaign performance?

ASSUMPTION: Applicants should assess their fit with KDCI's company values and work style to ensure a successful and enjoyable working relationship.

⚠️ Potential Challenges

• Managing multiple email and SMS campaigns simultaneously for various brands and industries.
• Keeping up with the latest email marketing trends and best practices.
• Ensuring brand consistency across all marketing materials and communications.
• Occasional weekend work or off-hours availability to manage campaigns and monitor performance during peak customer engagement times.

ASSUMPTION: Applicants should be prepared to manage multiple priorities and work flexibly to ensure campaign success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses solely on email and SMS marketing, allowing for deeper expertise and specialization.
• Email marketing is a well-established channel with a proven track record of driving customer engagement and sales, making it a valuable skill set for any marketing professional.
• This role offers the opportunity to work on diverse campaigns and projects across various brands and industries, providing ample opportunities for career growth and development.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions when evaluating their career goals and aspirations.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers and boost repeat purchases for an e-commerce brand.
• Conducting A/B tests on email subject lines, content, and send times to optimize open rates and click-through rates for a retail brand's newsletter.
• Creating and managing customer segments based on behavior, preferences, and demographics to support personalized remarketing strategies for a subscription-based service.

ASSUMPTION: Applicants should be prepared to provide specific examples of their email marketing experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for success in this role, and how will my performance be measured?
• How does this role collaborate with other marketing channels and teams to ensure consistent branding and messaging?
• What opportunities are there for professional development and growth within the company?
• How does KDCI support work-life balance for remote employees?
• What is the typical career path for someone in this role, and what are the next steps for advancement?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
• Prepare a portfolio showcasing your email marketing campaigns, A/B tests, and performance metrics.
• Research KDCI's services and clients to demonstrate your understanding of the company and its industry.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.