📌 Core Information
🔹 Job Title: Email Marketing Specialist - Brazil Remote
🔹 Company: High Tide
🔹 Location: Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Executing email and SMS campaigns across multiple e-commerce brands
- Analyzing campaign performance metrics and implementing optimizations
- Collaborating with cross-functional teams to ensure campaign assets are aligned
- Supporting the creation of email copy and managing the email campaign calendar
- Working remotely during Toronto hours (9-5:30pm EST)
ASSUMPTION: This role requires a high level of self-motivation and time management skills to work effectively in a remote setting.
📋 Key Responsibilities
✅ Execute email and SMS campaigns across multiple e-commerce brands, focusing on customer engagement, conversion, and retention.
✅ Assist with building and managing automated email flows and segmenting audiences using Klaviyo.
✅ Analyze campaign performance metrics and collaborate with the team to implement optimizations.
✅ Collaborate with the design, content, and paid media teams to ensure campaign assets are aligned and executed smoothly.
✅ Support the creation of email copy by providing feedback to copywriters and writing copy as needed.
✅ Contribute to weekly reporting on key email marketing KPIs and recommend areas for improvement.
✅ Support the management of the email campaign calendar, ensuring campaigns are executed on time and aligned with business goals.
✅ Use customer data to identify opportunities to improve the customer journey and optimize email flows.
ASSUMPTION: The role may evolve over time as the company grows and expands its brand portfolio.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of experience in direct-to-consumer email marketing, with hands-on experience in campaign execution and optimization.
Required Skills:
- Proficient in Klaviyo (flows, segmentation, testing, reporting)
- Strong communication and collaboration skills
- Detail-oriented with the ability to analyze data and make decisions based on performance metrics
- Ability to manage multiple projects in a fast-paced, data-driven environment
- Experience turning insights into actionable improvements to enhance campaign performance and engagement
Preferred Skills:
- HTML/CSS knowledge
- Experience with paid media
- Experience in lifestyle or wellness brands
ASSUMPTION: Proficiency in Spanish may be beneficial for this role due to the target market in Brazil.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 USD per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee discount on High Tide products
- Flexible work arrangements
Working Hours: 40 hours per week, working remotely during Toronto hours (9-5:30pm EST)
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: High Tide operates in the cannabis and retail industries, with a focus on e-commerce and digital brands.
Company Size: High Tide has 1,001-5,000 employees, making it a mid-sized to large organization. This size offers opportunities for growth and collaboration while maintaining a dynamic and innovative work environment.
Founded: 2009, with a history of consistent growth and expansion in the cannabis industry.
Company Description:
- High Tide is the leading community-grown, retail-forward cannabis enterprise purposefully structured to unleash the full value of the world's most powerful plant.
- The company consistently moves ahead of the currents, having been named one of Canada’s Top Growing Companies in 2021, 2022, 2023, and 2024 by the Globe and Mail’s Report on Business Magazine.
- High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.
Company Specialties:
- Cannabis retail, e-commerce, and digital brands
- Cannabis consumption accessories
- CBD products
- Wholesale distribution
- Licensing and partnerships
Company Website: hightideinc.com
ASSUMPTION: High Tide's focus on innovation and growth presents opportunities for career advancement and professional development.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring a balance of technical skills and strategic thinking.
Reporting Structure: The Email Marketing Specialist reports directly to the Marketing Manager and collaborates with cross-functional teams, including design, content, and paid media.
Work Arrangement: This is a remote, full-time position with core hours during Toronto time (9-5:30pm EST).
Growth Opportunities:
- As High Tide continues to expand its brand portfolio, there may be opportunities to take on more responsibilities or move into a management role.
- The company's focus on innovation and growth presents opportunities for professional development and career advancement.
ASSUMPTION: The role may evolve over time as the company grows and expands its brand portfolio, presenting new opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required for this role.
Office Location(s): Not applicable, as this is a remote position.
Geographic Context:
- Brazil is the largest country in South America by both population and geographical size.
- The role focuses on reaching customers throughout North America and Europe, requiring a strong understanding of international markets and time zones.
- Brazil has a vibrant and growing e-commerce market, presenting unique opportunities for email marketing campaigns.
Work Schedule: 40 hours per week, working remotely during Toronto hours (9-5:30pm EST)
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to work effectively with remote teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and technical interviews
- Final round with the hiring manager
Key Assessment Areas:
- Email marketing expertise and campaign strategy
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with High Tide's values
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
- Include a portfolio with at least three examples of email campaigns you've worked on, including your role, strategy used, and results.
- Prepare for behavioral and technical interview questions that focus on your email marketing expertise and problem-solving skills.
ATS Keywords: Email Marketing, Klaviyo, Campaign Execution, Customer Engagement, Conversion, Retention, Data Analysis, Collaboration, Copywriting, Project Management, Segmentation, Performance Metrics, Automation, Optimization, HTML, CSS, Paid Media, Lifestyle Brands
ASSUMPTION: High Tide's application process may include assessments or case studies to evaluate your email marketing skills and problem-solving abilities.
🛠️ Tools & Technologies
- Klaviyo (email automation, segmentation, and analytics)
- HTML and CSS (for email design and testing)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The required tools and technologies may change or evolve as High Tide continues to grow and adapt its technology stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Growth mindset
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on data-driven decision-making
- Collaborative and cross-functional teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you eager to learn and grow professionally in a rapidly evolving industry?
ASSUMPTION: High Tide's company culture values innovation, collaboration, and a strong work ethic, making it an ideal fit for motivated and driven individuals.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously
- Working effectively in a remote environment with teams across different time zones
- Keeping up with the fast-paced and ever-evolving cannabis industry
- Adapting to changes in campaign priorities and strategies
ASSUMPTION: The role may present unique challenges related to working remotely and managing multiple projects and campaigns simultaneously.
📈 Similar Roles Comparison
- This role is unique in its focus on executing email and SMS campaigns for a diverse portfolio of cannabis and lifestyle brands.
- Compared to traditional email marketing roles, this position requires a strong understanding of the cannabis industry and its unique regulations and consumer base.
- Career progression in this role may lead to opportunities in marketing management, brand management, or other related fields within the cannabis industry.
ASSUMPTION: The unique nature of this role within the cannabis industry presents both challenges and opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch for one of High Tide's cannabis brands
- Analyzing customer data to identify opportunities for segmentation and personalization in email marketing campaigns
- Collaborating with the design team to create visually appealing and on-brand email templates for a lifestyle brand's email newsletter
ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does High Tide support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does High Tide approach A/B testing and optimization in email marketing campaigns?
- What are the most challenging aspects of working in a remote, global team for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the High Tide careers portal
- Prepare a portfolio with at least three examples of email campaigns you've worked on, including your role, strategy used, and results.
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
- Prepare for behavioral and technical interview questions that focus on your email marketing expertise and problem-solving skills.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
