📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: Success Academy Charter Schools
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing hands-on support with email marketing and CRM operations
- Driving new customer conversion and retention through optimized email campaigns
- Collaborating with the Leader of Lifecycle Marketing for strategic development and execution
- Analyzing performance data and reporting on key metrics
- Working cross-functionally with technology teams to ensure data needs for targeting and segmentation
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Build and send emails using drag and drop builders in Braze or similar platform
✅ Build out Workflows for automated email campaigns and series’
✅ Set up and manage A/B tests to optimize key conversion metrics
✅ Participate in creative brainstorms and volunteer new messaging tactics
✅ Support reporting and analysis of key performance metrics
✅ Work with creative teams to develop and execute high quality campaigns and templates
✅ Work cross-functionally with technology teams to ensure data needs for targeting and segmentation of campaigns are met
ASSUMPTION: This role involves a mix of independent work and collaboration, with a focus on delivering high-quality campaigns and optimizing performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of email marketing experience
Required Skills:
- Expertise using platforms such as Braze, Hubspot, Salesforce Marketing Cloud, Klaviyo, Iterable, Emma, etc.
- Familiarity with writing queries within those platforms for targeting and segmentation of audiences
- Experience managing automated email campaigns and workflows
- Experience setting up A/B tests and reporting on test results
- Excellent communication and organizational skills
- Unparalleled attention to detail
Preferred Skills:
- Experience working in a fast-paced, agile work environment (e.g., start-ups)
- Passion for growth marketing
ASSUMPTION: Candidates should have a strong background in email marketing and CRM operations, with a proven track record of driving results through optimized campaigns.
💰 Compensation & Benefits
Salary Range: $75,000 - $82,000 per year
Benefits:
- Full benefits program
- Opportunities for professional growth
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for email marketing specialists with 3-5 years of experience in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Success Academy Charter Schools operates in the Education Administration Programs industry, focusing on charter school management and education reform.
Company Size: Success Academy Charter Schools has 1,001-5,000 employees, providing a mid-sized work environment with ample opportunities for growth and collaboration.
Founded: 2006, with a 19-year history of tackling educational inequities and providing exceptional public education for K-12 students in New York City.
Company Description:
- Success Academy is committed to providing exceptional public education for all students, regardless of their zip code or economic status.
- The organization offers world-class training and mentorship, along with ample growth opportunities within its network of over 50 free public charter schools.
- Success Academy encourages candidates from all majors and backgrounds to apply, with no degree in Education required to teach.
Company Specialties:
- Charter school management
- Education reform
- Public education
Company Website: http://jobs.successacademies.org
ASSUMPTION: Success Academy Charter Schools is a mission-driven organization focused on providing high-quality education and opportunities for growth to its employees and students.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the organization.
Reporting Structure: The Email Marketing Specialist will report directly to the Leader of Lifecycle Marketing and work closely with cross-functional teams, including creative and technology departments.
Work Arrangement: This is an on-site position, with the opportunity to work in a collaborative environment with passionate colleagues.
Growth Opportunities:
- Leadership roles within the network of over 50 charter schools
- Professional development and training opportunities
- Career advancement within the marketing department or other areas of the organization
ASSUMPTION: Success Academy Charter Schools offers ample opportunities for growth and advancement, with a focus on supporting the professional development of its employees.
🌍 Location & Work Environment
Office Type: Success Academy Charter Schools has an on-site office located in New York City.
Office Location(s): 95 Pine Street, Floor 6, New York, NY 10005, US
Geographic Context:
- New York City is a diverse and vibrant metropolis with a rich cultural scene and numerous opportunities for personal and professional growth.
- The office is located in the Financial District, providing easy access to public transportation and various amenities.
- The school network spans across New York City, with 57 schools in total.
Work Schedule: The work schedule is typically Monday through Friday, with the possibility of occasional evening or weekend events.
ASSUMPTION: The work environment at Success Academy Charter Schools is collaborative and mission-driven, with a focus on supporting the growth and success of both employees and students.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Leader of Lifecycle Marketing
Key Assessment Areas:
- Email marketing expertise and campaign management skills
- Data analysis and reporting capabilities
- Communication and organizational skills
- Cultural fit and alignment with the company's mission
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for the company's mission and your fit for the role
- Prepare examples of successful email campaigns you've managed, including metrics and results
ATS Keywords: Email marketing, CRM operations, campaign management, data analysis, A/B testing, communication, organizational skills, attention to detail
ASSUMPTION: The application process at Success Academy Charter Schools is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Braze (or similar drag and drop email builder)
- CRM platform (e.g., Salesforce, Hubspot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for email marketing and CRM operations, with a focus on data-driven decision making and campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Committed to providing exceptional public education for all students
- Collaborative: Works together to achieve common goals and support each other's growth
- Data-driven: Uses data to inform decision-making and continuously improve performance
Work Style:
- Fast-paced and agile, with a focus on delivering high-quality campaigns and results
- Collaborative, with a focus on working together to achieve common goals
- Data-driven, with a focus on using data to inform decision-making and optimize performance
Self-Assessment Questions:
- How do you stay organized and manage multiple email campaigns simultaneously?
- Can you provide an example of a time when you used data to optimize an email campaign and improve performance?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: Success Academy Charter Schools values candidates who are mission-driven, collaborative, and data-driven, with a strong focus on delivering high-quality results and supporting the growth of both employees and students.
⚠️ Potential Challenges
- Managing multiple email campaigns simultaneously, with tight deadlines
- Working with large datasets and ensuring accurate targeting and segmentation
- Adapting to a fast-paced, agile work environment with a focus on continuous improvement
- Balancing independent work and collaboration with cross-functional teams
ASSUMPTION: The potential challenges of this role are related to the fast-paced nature of the work, the need to manage multiple campaigns simultaneously, and the requirement to work collaboratively with cross-functional teams.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a stronger emphasis on data analysis and optimization, with a focus on driving new customer conversion and retention
- Success Academy Charter Schools offers a unique work environment focused on education reform and providing exceptional public education for all students
- Career paths within the organization may include leadership roles within the network of charter schools or advancement within the marketing department
ASSUMPTION: This role is unique in its focus on driving new customer conversion and retention through optimized email campaigns, with a strong emphasis on data analysis and continuous improvement.
📝 Sample Projects
- Developing and executing an automated email campaign to welcome new students and families to the Success Academy network
- Analyzing open and click rates for a series of promotional emails and optimizing performance through A/B testing
- Collaborating with the creative team to develop and execute a high-quality email campaign promoting a new initiative or program within the network
ASSUMPTION: Sample projects for this role would involve developing and executing email campaigns, analyzing performance data, and collaborating with cross-functional teams to optimize results.
❓ Key Questions to Ask During Interview
- Can you describe the typical email marketing calendar for the upcoming quarter, and how my role would fit into that?
- How does the Leader of Lifecycle Marketing support the growth and development of the Email Marketing Specialist role?
- What are the most significant challenges facing the email marketing team in the next 6-12 months, and how would my role contribute to addressing them?
- How does Success Academy Charter Schools support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure the success of email marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Key questions to ask during the interview should focus on understanding the role's responsibilities, the team's dynamics, and the company's culture and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your email marketing experience and achievements
- Write a cover letter that demonstrates your passion for the company's mission and your fit for the role
- Prepare examples of successful email campaigns you've managed, including metrics and results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
