Email Marketing Specialist

📌 Core Information

🔹 Job Title: Email Marketing Specialist

🔹 Company: Sweetwater Sound

🔹 Location: Fort Wayne, Indiana, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and measuring email marketing campaigns
• Collaborating with internal teams to ensure accurate and effective email communications
• Conducting quality assurance testing and analyzing campaign performance
• Staying current with digital marketing best practices and industry standards

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication and collaboration skills. The ideal candidate will have a proven track record in email marketing and a passion for creating amazing customer experiences.

📋 Key Responsibilities

✅ Execute multiple aspects of email campaigns, including planning, development, proofing, deployment, and measurement

✅ Support the email production process, ensuring all emails are accurate and performant

✅ Conduct quality assurance testing on email messages, ensuring tracking links, images, subject lines, and segmentation lists function properly

✅ Collaborate with key stakeholders, including digital marketing, creative services, marketing analytics, and marketing operations

✅ Participate in email experimentation from hypothesis to execution and measurement

✅ Conduct extensive testing and analysis of email marketing efforts to develop best practices

✅ Identify opportunities for cross-channel integration between email and other marketing channels

✅ Support similar one-to-one marketing automation efforts, including SMS and push notifications

✅ Consult with business stakeholders regarding email best practices

✅ Stay current on digital marketing best practices, industry standards, and compliance best practices

✅ Manage time, tasks, projects, priorities, and deadlines with tactical precision and creative excellence

ASSUMPTION: This role requires a strong understanding of email marketing best practices and a commitment to continuous learning and improvement.

🎯 Required Qualifications

Education: Bachelor’s Degree or higher in Business, Marketing, or Advertising

Experience: 1+ years of professional experience in email marketing, with a minimum of 2 years of experience in marketing and/or advertising

Required Skills:

• Proven proficiency in crafting concise and compelling email content, including impactful subject lines that optimize open rates and engagement metrics
• Demonstrated ability to manage multiple projects, priorities, responsibilities, with both agility and precision
• Excellent organizational skills and a process-oriented mindset
• Advanced knowledge and understanding of email marketing and compliance best practices
• Knowledge and familiarity with HTML, CSS, and JavaScript development for email

Preferred Skills:

• Experience or familiarity with Blueshift email marketing platform
• Experience with Push Notification and SMS marketing channels
• Experience integrating email programs with other direct channels, such as direct mail, search, display, and social media
• Knowledge and familiarity with Liquid development for email

ASSUMPTION: Candidates with a strong background in email marketing and a passion for creating amazing customer experiences are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for an email marketing specialist with 2-5 years of experience in Fort Wayne, Indiana)

Benefits:

• Competitive wages
• Excellent perks
• Exciting work environment

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: Sweetwater offers competitive compensation and benefits packages to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Sweetwater operates in the music gear retail industry, with a focus on providing an ultimate shopping experience for music makers.

Company Size: Sweetwater has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: Sweetwater was founded in 1979 and has since grown to become a leading music gear retailer.

Company Description:

• Sweetwater is committed to giving music makers the ultimate shopping experience, whether they are buying their first guitar or building their dream studio.
• The company strives to be a music gear retailer that customers can trust, with a focus on providing exceptional customer service.
• Sweetwater's culture is centered around the mantra "Do what's right for the customer," and the company aims to provide a stimulating and fun work environment for its employees.

Company Specialties:

• Pro Audio
• Musical Instruments
• Lessons
• Recording Studio
• Recording
• Guitars
• Music
• Live Sound
• Live Sound Equipment
• Music Gear
• Keyboards
• Piano
• Recording Engineering
• and Drums

Company Website: Sweetwater.com

ASSUMPTION: Sweetwater's focus on customer experience and commitment to providing a stimulating and fun work environment make it an attractive place to work for individuals passionate about music and customer service.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in email marketing.

Reporting Structure: The Email Marketing Specialist will report directly to the Sr. Email Marketing Manager.

Work Arrangement: This is an on-site position, requiring relocation to Sweetwater's state-of-the-art campus in Fort Wayne, Indiana.

Growth Opportunities:

• Sweetwater's commitment to employee growth and development provides opportunities for career advancement within the marketing department and the company as a whole.
• The company's rapid growth also presents opportunities for employees to take on new challenges and responsibilities as the business expands.

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Sweetwater's campus is state-of-the-art, providing an exciting and innovative work environment for employees.

Office Location(s): 5501 US Highway 30 W, Fort Wayne, IN 46814, US

Geographic Context:

• Fort Wayne, Indiana, is the second-largest city in Indiana, with a population of approximately 260,000 people.
• The city is known for its rich history, vibrant arts scene, and numerous parks and recreational opportunities.
• Fort Wayne is also home to several museums, sports teams, and cultural attractions, providing ample opportunities for residents to engage in various activities outside of work.

Work Schedule: The standard workweek is 40 hours, with the possibility of overtime or flexible scheduling based on business needs.

ASSUMPTION: Sweetwater's state-of-the-art campus and Fort Wayne's vibrant cultural scene provide an engaging and enjoyable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Sr. Email Marketing Manager
• On-site interview with the Sr. Email Marketing Manager and other key stakeholders
• Final decision and offer

Key Assessment Areas:

• Email marketing knowledge and experience
• Communication and collaboration skills
• Attention to detail and organizational skills
• Cultural fit with Sweetwater's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills.
• Demonstrate your understanding of Sweetwater's business and commitment to customer experience in your application materials.
• Prepare for interview questions that assess your email marketing knowledge, communication skills, and cultural fit with Sweetwater's values.

ATS Keywords: Email Marketing, Campaign Management, Quality Assurance, Collaboration, Testing and Analysis, Project Management, HTML, CSS, JavaScript, Digital Marketing, Customer Experience, Creative Development, Marketing Automation, Compliance, Segmentation, Optimization

ASSUMPTION: Applicants who demonstrate a strong understanding of email marketing best practices and a commitment to customer experience are likely to be successful in the interview process.

🛠️ Tools & Technologies

• Blueshift email marketing platform (preferred but not required)
• HTML, CSS, and JavaScript for email development
• Email marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with Blueshift and other email marketing tools is preferred but not required for this role.

👔 Cultural Fit Considerations

Company Values:

• WOWs the Customer
• Gets Things Done
• Obsesses over the Details
• Drives Continuous Improvement
• Develops the Future

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Attention to detail and commitment to quality
• Passionate about music and customer experience

Self-Assessment Questions:

• Do you have a deep passion for creating amazing customer experiences?
• Are you committed to paying attention to the details and driving continuous improvement?
• Do you thrive in a collaborative and results-driven work environment?
• Are you passionate about music and the music gear industry?

ASSUMPTION: Candidates who align with Sweetwater's values and work style are likely to be successful in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Relocation to Fort Wayne, Indiana, may be required for this on-site position.
• The fast-paced and dynamic nature of the email marketing industry may present challenges in keeping up with the latest trends and best practices.
• The role may require working overtime or on weekends to meet campaign deadlines or address urgent customer needs.
• The competitive nature of the music gear retail industry may present challenges in standing out and driving customer engagement.

ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and ensure they are a good fit for their personal and professional goals.

📈 Similar Roles Comparison

• This role is similar to other email marketing specialist positions in the industry, but may offer unique opportunities for growth and development within Sweetwater's dynamic and expanding organization.
• Sweetwater's focus on customer experience and commitment to providing a stimulating and fun work environment set it apart from other companies in the music gear retail industry.
• This role may offer opportunities for career advancement within the marketing department and the company as a whole, as Sweetwater continues to grow and expand its business.

ASSUMPTION: Applicants should carefully consider the unique opportunities and challenges associated with this role and ensure it aligns with their personal and professional goals.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new line of musical instruments
• Conducting A/B testing to optimize email open rates and click-through rates for a promotional campaign
• Collaborating with the creative services team to develop visually appealing and on-brand email content

ASSUMPTION: These sample projects illustrate the types of initiatives an Email Marketing Specialist might work on at Sweetwater, but the specific projects and responsibilities may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sweetwater support the professional development and growth of its email marketing team members?
• What are the most challenging aspects of working in the email marketing department at Sweetwater, and how does the team address these challenges?
• How does Sweetwater measure the success of its email marketing campaigns, and what key performance indicators (KPIs) does the team track?
• What opportunities are there for collaboration and integration with other marketing channels and departments at Sweetwater?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and Sweetwater's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills, as well as your alignment with Sweetwater's values and work environment.
• Prepare for interview questions that assess your email marketing knowledge, communication skills, and cultural fit with Sweetwater's values.
• If selected for an on-site interview, be prepared to discuss your approach to email marketing best practices and your commitment to customer experience.
• Follow up with the Sr. Email Marketing Manager within one week of your interview to express your continued interest in the position and reiterate your qualifications and fit for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.