📌 Core Information
🔹 Job Title: Email Marketing Specialist
🔹 Company: IE University
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-29
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the full cycle of email marketing campaigns, from creation to analysis
- Collaborating with local and international offices and agencies for effective communication
- Working with data management systems and technical platforms
- Ensuring compliance with KPIs and optimizing campaign performance
ASSUMPTION: This role requires a balance of creativity (for campaign design) and analytical skills (for performance analysis).
📋 Key Responsibilities
✅ Manage the full cycle of email marketing campaigns, including database searches, text creation, and image sourcing
✅ Plan and coordinate email marketing campaigns, considering the particularities of each area
✅ Analyze campaign performance using KPIs such as enrollments, CTA, CTR, unsubscribe rates, and spam/hard bounce rates
✅ Coordinate with local and international offices and agencies for effective communication of events and programs
✅ Work with data management systems, internal teams, and technical platforms on a daily basis
✅ Conduct email marketing projects as needed
ASSUMPTION: This role may require occasional weekend work or evening hours to coordinate with international offices.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: Proven experience in email marketing (2-5 years)
Required Skills:
- HTML formatting knowledge
- Proficient in Microsoft Office Suite, especially Excel for databases management
- Strong experience with email marketing tools (Adobe Marketo, MAPP, Hubspot)
- Experience in editing texts for marketing purposes
- Basic experience with Adobe Suite tools (Figma, Photoshop, Dreamweaver, Adobe Firefly)
- Effective communication skills and teamwork
- Organizational and time management skills
- Great attention to detail
- Strong analytical skills with batch campaign experience
Preferred Skills:
- Project management experience
- Previous work with CRM (Dynamics 360)
- Native or bilingual Spanish speaker with strong English language skills (written and spoken)
ASSUMPTION: While not required, experience with Adobe Target and A/B Tasty would be valuable for A/B testing and personalization.
💰 Compensation & Benefits
Salary Range: €30,000 - €45,000 per year (based on experience and market standards for mid-level marketing roles in Madrid)
Benefits:
- Health insurance
- Retirement plan
- On-site cafeteria
- Discounts on IE University programs and events
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level marketing roles in Madrid. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Higher education and lifelong learning
Company Size: Medium (5,001-10,000 employees)
Founded: 1973
Company Description:
- IE University is a private, international university based in Madrid, Spain
- Founded by and for entrepreneurs, IE University focuses on business education and fosters a hands-on approach to learning
- The university counts on high-level faculty who bring real-world experience into the classroom
Company Specialties:
- Business education
- Entrepreneurship
- Innovation and research
Company Website: https://www.ie.edu/university/
ASSUMPTION: IE University is known for its innovative approach to higher education and its strong focus on entrepreneurship and real-world learning.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing, Lifelong Learning team
Work Arrangement: On-site, with occasional remote work possible for coordination with international offices
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on international projects and collaborate with diverse teams
- Access to professional development resources and training
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the university as a whole.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Madrid - Pinar 18
Geographic Context:
- Madrid is the capital and largest city of Spain, with a vibrant cultural scene and a thriving business community
- The office is located in the Pinar de Chamartín district, close to public transportation and amenities
- The city offers a high quality of life, with a mild Mediterranean climate and a rich history
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The work environment at IE University is dynamic, international, and collaborative, with a strong focus on innovation and entrepreneurship.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final interview with the department head
Key Assessment Areas:
- Email marketing skills and experience
- Creativity and problem-solving abilities
- Communication and teamwork skills
- Analytical skills and attention to detail
Application Tips:
- Highlight your relevant experience and skills in your resume and cover letter
- Provide specific examples of successful email marketing campaigns you've worked on
- Demonstrate your understanding of the role and the company's mission and values
ATS Keywords: Email Marketing, HTML Formatting, Microsoft Office, Email Marketing Tools, Text Editing, Adobe Suite, Communication Skills, Teamwork, Organizational Skills, Time Management, Attention to Detail, Analytical Skills, Project Management, CRM Experience, Spanish Language Skills, English Language Skills
ASSUMPTION: The application process at IE University is competitive, and candidates should highlight their relevant skills and experience to increase their chances of success.
🛠️ Tools & Technologies
- Adobe Marketo
- MAPP
- Hubspot
- Adobe Suite (Figma, Photoshop, Dreamweaver, Adobe Firefly)
- Microsoft Office Suite
- CRM (Dynamics 360)
ASSUMPTION: The tools and technologies listed are subject to change, and the successful candidate may be required to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- People-driven
- Change Builders
- Autonomy Enthusiasts
- Communication Enthusiasts
- Knowledge Champions
Work Style:
- Dynamic and international team environment
- Focus on innovation and entrepreneurship
- Collaborative and supportive work culture
Self-Assessment Questions:
- Do you thrive in a dynamic and international team environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong entrepreneurial spirit and a passion for innovation?
ASSUMPTION: IE University values candidates who are a strong cultural fit and align with the company's mission and values.
⚠️ Potential Challenges
- Managing multiple email marketing campaigns simultaneously
- Working with diverse teams and stakeholders across different time zones
- Adapting to changes in campaign priorities and requirements
- Meeting tight deadlines and maintaining a high level of attention to detail
ASSUMPTION: The successful candidate will be able to manage their time effectively, prioritize tasks, and work well under pressure to overcome these challenges.
📈 Similar Roles Comparison
- This role is similar to other email marketing specialist positions in higher education and marketing agencies
- However, IE University's focus on entrepreneurship and innovation sets it apart from other universities and institutions
- Candidates with experience in higher education or marketing agencies may find the role's focus on innovation and entrepreneurship particularly appealing
ASSUMPTION: Candidates with relevant experience in higher education or marketing agencies may find this role to be a strong fit, given IE University's unique focus on entrepreneurship and innovation.
📝 Sample Projects
- Developing and executing an email marketing campaign for a new university program launch
- Creating and optimizing email templates for improved engagement and conversion rates
- Analyzing campaign performance data to identify trends and make data-driven optimizations
ASSUMPTION: The specific projects the successful candidate will work on will depend on the university's current marketing priorities and campaign needs.
❓ Key Questions to Ask During Interview
- What are the most pressing email marketing challenges facing the university currently?
- How does the marketing team collaborate with other departments and stakeholders to ensure consistent messaging and branding?
- What opportunities are there for professional development and growth within the marketing department and the university as a whole?
- How does the university support work-life balance for its employees?
- What is the university's approach to diversity, equity, and inclusion, and how does it manifest in the workplace?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the company culture, and demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful email marketing campaigns you've worked on to discuss during the interview
- Follow up with the hiring manager after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
