📌 Core Information
🔹 Job Title: Email Marketing Specialist (Hubspot)
🔹 Company: GWI
🔹 Location: London, United Kingdom
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (1x a week in the office)
🚀 Job Overview
Key aspects of this role include:
- Building and deploying high-performing email campaigns in HubSpot
- Maintaining segmentation best practices
- Contributing to tailored, data-driven user journeys
- Collaborating with cross-functional teams
- Working in a fast-paced, high-tempo environment
ASSUMPTION: This role requires a proactive, self-starter with strong communication skills and the ability to work independently.
📋 Key Responsibilities
✅ Build and deploy high-performing email campaigns in HubSpot
✅ Maintain segmentation best practices
✅ Contribute to tailored, data-driven user journeys
✅ Collaborate with content, design, project management, and marketing operations teams
✅ Stay up-to-date with email marketing best practices and industry trends
ASSUMPTION: This role may involve occasional weekend or evening work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in HubSpot for email management (2+ years)
Required Skills:
- HubSpot email management experience
- Proven experience in email campaign creation, scheduling, and deployment
- Strong organizational and project management skills (Asana experience preferred)
- Excellent communication and collaboration skills
- Ability to interpret and respond to a brief
- Conceptual innovation and creative thinking
Preferred Skills:
- Experience with marketing automation platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or relevant transferable skills are encouraged to apply.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (full-time equivalent)
Benefits:
- 25 days annual leave
- Health cash plan
- 4% pension plan matching
- Flexitime and early Friday finishes
- Work-from-anywhere options
- Carer days and enhanced parental leave
- Accredited learning programs
- Commitment to mental and physical health
- Reward and recognition programs
- Career development opportunities
- DE&I committee, volunteer options, and donation matching
Working Hours: Full-time (35 hours/week) with flexible hours and early Friday finishes
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level email marketing role in London.
📌 Applicant Insights
🔍 Company Context
Industry: Market research and consumer insights
Company Size: Medium-sized (501-1,000 employees) with a global presence
Founded: 2009, with a strong focus on modernized consumer research
Company Description:
- GWI is a global data business providing fresh and insightful data about consumers' values, purchase journeys, media usage, and social media habits
- The company works with agencies, brands, and media companies to help them understand their audience and make data-driven decisions
- GWI has a strong commitment to diversity, equity, and inclusion, with initiatives aimed at making the business stronger by reflecting the global reality
Company Specialties:
- Market research
- Consumer insights
- Data analysis
- Brand strategy
- Media planning
Company Website: https://www.gwi.com/
ASSUMPTION: GWI's global presence and commitment to diversity make it an attractive option for candidates seeking international opportunities and a supportive work environment.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Demand Generation Manager
Work Arrangement: Hybrid (1x a week in the office), with flexible hours and early Friday finishes
Growth Opportunities:
- Potential progression to a senior or management role within the demand generation team
- Possibility to work on cross-functional projects and gain exposure to other areas of the business
- Chance to develop skills in email marketing strategy, automation, and analytics
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, growing company and make a significant impact on the demand generation strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being
Office Location(s): 25 Farringdon Street, London, London EC4A 4AB, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry
- The office is located in the City of London, close to public transportation links and amenities
- The area is known for its bustling food scene, historic sites, and cultural attractions
Work Schedule: Full-time (35 hours/week) with flexible hours and early Friday finishes
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone call with the Talent Team
- First video interview with the hiring managers
- Second (and final) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community
Key Assessment Areas:
- HubSpot email management experience
- Email campaign creation, scheduling, and deployment
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with GWI values
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on HubSpot email management
- Tailor your cover letter to demonstrate your understanding of the role and your fit with GWI's values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a high-tempo environment
- Research GWI's company culture and be ready to discuss how you can contribute to their mission
ATS Keywords: HubSpot, email marketing, campaign creation, project management, Asana, collaboration, consumer research, market insights, data-driven user journeys
ASSUMPTION: GWI's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- HubSpot
- Asana
- Google Workspace (Gmail, Google Drive, Google Docs)
- Microsoft Office (Word, Excel, PowerPoint)
- Project management tools (e.g., Trello, JIRA)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: This role requires proficiency in HubSpot and experience with project management tools like Asana.
👔 Cultural Fit Considerations
Company Values:
- Think big
- Ask why
- Show respect
Work Style:
- Collaborative and team-oriented
- Adaptable and comfortable with change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you approach making an impact in your role?
- Can you provide an example of a time when you found a better way to do something?
- How do you handle working in a high-tempo environment, and what strategies do you use to maintain work-life balance?
ASSUMPTION: GWI values candidates who are proactive, curious, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, high-tempo environment may require occasional overtime or weekend work
- GWI's global presence may involve occasional international travel or working with teams in different time zones
- The role may require occasional on-call support for email campaign deployment and troubleshooting
- GWI's commitment to diversity, equity, and inclusion may involve participating in initiatives and events focused on these areas
ASSUMPTION: These challenges are outweighed by the opportunities for growth, development, and making a significant impact in the role.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Manager or Senior Email Marketing Specialist, but with a focus on HubSpot and a contract duration of 6 months
- GWI's global presence and commitment to diversity set it apart from other market research companies
- This role offers a unique opportunity to work in a fast-paced, growing company and make a significant impact on the demand generation strategy
ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired career path.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch
- Creating and implementing a nurture workflow to re-engage inactive subscribers
- Analyzing email campaign performance data to optimize future campaigns and improve open rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the data-driven approach required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- How does this role fit into the broader demand generation strategy, and what are the priorities for the first 90 days?
- What opportunities are there for professional development and growth within the team and the wider organization?
- How does GWI support work-life balance, and what resources are available to employees?
- What are the most important qualities and skills for success in this role, and how do they align with my strengths?
ASSUMPTION: These questions demonstrate your interest in the role and help you better understand the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your HubSpot email management experience and relevant skills
- Write a cover letter that demonstrates your understanding of the role and your fit with GWI's values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a high-tempo environment
- Research GWI's company culture and be ready to discuss how you can contribute to their mission
- Follow up with the hiring team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
