📌 Core Information
🔹 Job Title: Email Marketing Specialist (Latin America)
🔹 Company: Jairus Marketing
🔹 Location: Bogotá, Colombia (Remote)
🔹 Job Type: Full-time, Independent Contractor
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Latin America)
🚀 Job Overview
Key aspects of this role include:
- Developing targeted B2B/B2C audiences for automated campaigns across digital channels
- Executing and managing automated outreach campaigns via LinkedIn and similar platforms
- Building, segmenting, and sending email campaigns using various tools
- Analyzing campaign performance and providing data-driven insights for optimization
- Collaborating with internal teams to refine targeting and troubleshoot issues
ASSUMPTION: This role requires a strong strategic and detail-oriented individual with deep experience in automation tools and email platforms, and a solid understanding of outbound marketing in the healthcare or MedTech space.
📋 Key Responsibilities
✅ Automated Messaging Campaign Management: Execute and manage automated outreach campaigns via LinkedIn and similar platforms. Monitor campaign performance and generate leads through ongoing optimization. Collaborate with internal teams to refine targeting and troubleshoot issues.
✅ Email Campaign Execution: Build, segment, and send email campaigns using tools such as Mailchimp, Constant Contact, HubSpot, Zoho, and Pardot. Conduct A/B testing on subject lines, CTAs, and send times. Maintain compliance with email regulations (e.g., CAN-SPAM, GDPR, CASL).
✅ Reporting & Optimization: Track campaign KPIs (open/click-through/reply/bounce/conversion rates). Analyze performance trends and provide data-driven insights and improvements. Document campaign configurations and assist with platform integration issues.
✅ Audience Development: Build custom contact lists based on client goals using CRM data and third-party platforms. Research and evaluate new tools for audience growth and verification.
ASSUMPTION: The role may evolve based on the company's growth and client needs, requiring adaptability and a willingness to learn new tools and strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in email marketing, automation, or lead generation (preferably in an agency setting)
Required Skills:
- Proficient in marketing tools such as HubSpot, Mailchimp, Zoho, Pardot, LinkedIn automation tools (Dux Soup, PhantomBuster, etc.)
- Strong understanding of email deliverability best practices and compliance standards
- Hands-on experience managing lead data and syncing between CRMs, enrichment tools, and automation platforms
- Excellent written communication and organizational skills
- High attention to detail and ability to manage multiple projects simultaneously
- Experience in B2B marketing; healthcare or MedTech experience preferred
- Intermediate skills in Excel/Google Sheets for filtering, segmenting, and analyzing contacts
Preferred Skills:
- Fluency in Spanish (for better communication with regional teams and clients)
- Experience with CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for better communication with regional teams and clients.
💰 Compensation & Benefits
Salary Range: $2,000 - $2,500 USD per month
Benefits:
- Remote work flexibility
- Opportunity to work with a diverse, international team
- Exposure to various industries and clients
Working Hours: 8:30 AM – 5:30 PM CST, Monday to Friday
ASSUMPTION: Benefits may include standard industry benefits such as health insurance, retirement plans, and paid time off, but these are not explicitly stated in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specifically focused on healthcare businesses
Company Size: 11-50 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: Not explicitly stated, but the company has been operating for over 15 years
Company Description:
- Jairus Marketing is a full-service marketing agency that partners with healthcare businesses to drive measurable growth through data-driven marketing strategies
- The company serves its clients through marketing excellence and transparent results, with a strong commitment to innovation and accountability
- Jairus Marketing specializes in targeted B2B marketing to doctors, healthcare administrators, medical decision-makers, and other professionals
Company Specialties:
- Medical Device Marketing
- Healthcare Marketing
- Digital Marketing
Company Website: jairusmarketing.com
ASSUMPTION: Jairus Marketing was founded in the early 2000s, given its extensive experience and industry reputation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Account Management team and collaborates with various internal teams
Work Arrangement: Remote, with the requirement to work within Latin America time zones
Growth Opportunities:
- Potential to take on more responsibilities and advance within the company as it grows
- Opportunity to work with diverse clients and industries, expanding professional knowledge and skills
- Possibility to transition into a full-time, on-site position if desired
ASSUMPTION: Growth opportunities may include promotions, increased responsibilities, or transitions to full-time, on-site positions based on individual performance and company growth.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): Not applicable, as this is a remote position
Geographic Context:
- Bogotá, Colombia, with a time zone of America/Bogota (UTC-5)
- Applicants should be comfortable working in a remote environment and collaborating with international teams
- Opportunity to work with diverse regional teams and clients
Work Schedule: Standard business hours, with flexibility for some roles and responsibilities
ASSUMPTION: While the work schedule is standard business hours, some flexibility may be available for specific tasks and projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the team or stakeholders
Key Assessment Areas:
- Email marketing and automation skills
- Problem-solving and analytical thinking
- Communication and collaboration skills
- Adaptability and learning agility
Application Tips:
- Highlight relevant experience and achievements in email marketing, automation, and lead generation
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Demonstrate your understanding of the healthcare or MedTech industry and its marketing challenges
ATS Keywords: Email Marketing, Automation Tools, Lead Generation, B2B Marketing, Healthcare Marketing, MedTech, Campaign Management, A/B Testing, Email Compliance, Data Analysis, CRM Management, Audience Development, Written Communication, Organizational Skills, Attention to Detail, Excel, Google Sheets
ASSUMPTION: The application process may include additional steps or assessments, depending on the company's hiring needs and the number of qualified applicants.
🛠️ Tools & Technologies
- HubSpot
- Mailchimp
- Zoho
- Pardot
- LinkedIn automation tools (Dux Soup, PhantomBuster, etc.)
- CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Excel/Google Sheets
ASSUMPTION: The specific tools and technologies used may evolve over time, as the company adopts new platforms and solutions to meet its clients' needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Accountability
- Transparency
- Partnership
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on client success
- Adaptable and open to learning new tools and strategies
Self-Assessment Questions:
- Do I have strong communication skills and the ability to work effectively in a remote, international team?
- Am I comfortable managing multiple projects simultaneously and meeting tight deadlines?
- Do I have a strong understanding of email marketing best practices and a willingness to learn new tools and platforms?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Adapting to new tools and platforms as the company evolves and adopts new solutions
- Collaborating effectively with international teams and clients, requiring strong communication skills and cultural sensitivity
- Working within the constraints of email regulations and compliance standards, requiring a strong understanding of best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, effective communication, and a solid understanding of email marketing best practices.
📈 Similar Roles Comparison
- This role is similar to other Email Marketing Specialist positions, but with a focus on the healthcare and MedTech industries
- Applicants with experience in these industries may have a competitive advantage
- Career progression may include opportunities to specialize in healthcare or MedTech marketing or advance to management roles
ASSUMPTION: While this role shares similarities with other Email Marketing Specialist positions, its focus on the healthcare and MedTech industries sets it apart.
📝 Sample Projects
- Developing and executing a targeted email campaign for a medical device client, resulting in a 20% increase in open rates and a 15% increase in click-through rates
- Managing a LinkedIn automation campaign for a healthcare services client, generating over 100 qualified leads and contributing to a 15% increase in sales
- Optimizing email campaign send times and subject lines for a life science client, improving open rates by 25% and click-through rates by 18%
ASSUMPTION: These sample projects demonstrate the role's focus on campaign management, optimization, and lead generation in the healthcare and MedTech industries.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing email campaigns and collaborating with internal teams?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working with healthcare or MedTech clients, and how does the company address these challenges?
- How does the company ensure the security and compliance of client data, particularly in the context of email marketing campaigns?
- What opportunities exist for growth and advancement within the company, particularly for individuals with strong email marketing and automation skills?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and the company
- Prepare for the interview by researching the company, its clients, and the healthcare or MedTech industry
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
