📌 Core Information
🔹 Job Title: Email Marketing Specialist (Mobile)
🔹 Company: BetterMe
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Entry to Mid-Level
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing remarketing campaigns to re-engage cold leads
- Optimizing conversion with segmented email drip sequences
- Monitoring performance and continuously improving campaigns based on data insights
- Collaborating with a talented team in a fast-paced, dynamic environment
- Working with cutting-edge technology and tools
ASSUMPTION: This role requires a strong understanding of email marketing metrics and a proven track record in B2B email marketing. Familiarity with Hubspot and basic HTML/CSS skills are essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute remarketing campaigns to re-engage cold leads and move prospects through the sales funnel
✅ Build and optimize conversion with segmented email drip sequences for inbound leads, demo follow-ups, trials, and client engagement post-sales strategies
✅ Own A/B testing and subject line optimization to maximize engagement and lead quality
✅ Monitor performance and continuously improve campaigns based on data insights
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1+ years of hands-on experience in email marketing in B2B
Required Skills:
- Understanding of key email marketing metrics (OR, CTR, Conversion Rates, and Engagement trends)
- Experience working with Hubspot
- Basic knowledge of HTML/CSS for template customization
- Understanding of mobile adaptation for responsive email design
- Experience creating automated email flows, multi-step drip sequences, and newsletters
- Deep understanding of corporate buyer personas, buying cycles, and decision-making processes
- English level - B2 or higher
Preferred Skills:
- Familiarity with B2B SaaS or wellness/health tech industry
- Experience working with localization or multi-language campaigns
- Background in working with LinkedIn lead gen campaigns or webinar/ event nurture flows
ASSUMPTION: Candidates with experience in B2B email marketing and a strong understanding of key email marketing metrics will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for an Email Marketing Specialist in Ukraine is between UAH 30,000 - 50,000 per month, depending on experience and skills. BetterMe offers a competitive salary within this range.
Benefits:
- Competitive salary
- Professional growth opportunities
- Comfortable working environment
- Health & fitness benefits
- Rest and team-building activities
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: BetterMe offers a competitive salary and benefits package, with a focus on professional growth and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: BetterMe is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: BetterMe was founded in 2017 and has since grown to become a global wellness platform chosen by 150 million people.
Company Description:
- BetterMe is a global wellness platform providing a tailored holistic approach to well-being
- The company offers a variety of health and wellness programs for individuals and organizations
- BetterMe is committed to creating a healthier world for everyone, regardless of age, sex, physical ability, or background
Company Specialties:
- AI-powered, data-driven wellness solutions
- Customized experiences and behavior change focus
- Scalable wellness programs for individuals and organizations
Company Website: betterme.world
ASSUMPTION: BetterMe is a well-established company in the wellness and fitness industry, with a strong focus on innovation and data-driven solutions.
📊 Role Analysis
Career Level: This role is suitable for entry to mid-level marketing professionals looking to gain experience in email marketing and campaign optimization.
Reporting Structure: The Email Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including Sales and Product.
Work Arrangement: This is a fully remote position, with the option to work from the Kyiv office if preferred.
Growth Opportunities:
- Progression to Senior Email Marketing Specialist or other marketing roles within the company
- Expanding skills and knowledge in email marketing, campaign optimization, and data analysis
- Potential to work on international campaigns and collaborate with global teams
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader marketing industry.
🌍 Location & Work Environment
Office Type: BetterMe has a physical office in Kyiv, Ukraine, but this role is fully remote and can be performed from anywhere.
Office Location(s): Yaroslavska street, Kyiv, UA
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million
- The city is known for its vibrant culture, rich history, and diverse architecture
- Kyiv offers a high quality of life, with affordable living costs and a growing tech industry
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance, while the company's physical office provides an option for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the Marketing Manager
Key Assessment Areas:
- Email marketing knowledge and skills
- Data analysis and interpretation
- Campaign optimization and strategy
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in email marketing
- Demonstrate a strong understanding of key email marketing metrics and campaign optimization strategies
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare for behavioral and situational interview questions related to email marketing and campaign management
ATS Keywords: Email Marketing, B2B, Hubspot, HTML, CSS, Responsive Design, Automated Email Flows, A/B Testing, Data Insights, Corporate Buyer Personas, Buying Cycles, Decision-Making Processes
ASSUMPTION: BetterMe uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Hubspot
- HTML/CSS
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Data analysis tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Wellness Without Barriers
- For You and Your Team
- Inclusive and Accessible
Work Style:
- Collaborative and dynamic
- Results-driven and data-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you share BetterMe's commitment to creating a healthier world for everyone?
- Are you comfortable working in a remote, collaborative environment?
- Do you thrive in a results-driven, data-focused work environment?
ASSUMPTION: Candidates who align with BetterMe's company values and work style will be most successful in this role and contribute to the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the fast-paced, dynamic work environment
- Adapting to a remote work arrangement and collaborating effectively with global teams
- Continuously learning and staying up-to-date with industry trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other Email Marketing Specialist roles, this position offers a focus on B2B campaigns and a strong emphasis on data analysis and optimization
- BetterMe's global presence and commitment to innovation set it apart from other wellness and fitness companies
- This role offers opportunities for professional growth and development within the company and the broader marketing industry
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this position and the industry as a whole.
📝 Sample Projects
- Developing and executing a remarketing campaign to re-engage cold leads and improve conversion rates by 20%
- Optimizing an automated email flow for inbound leads, resulting in a 15% increase in demo follow-ups
- Conducting A/B testing and subject line optimization to maximize engagement and lead quality, with a focus on corporate buyer personas and decision-making processes
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, and candidates should be prepared to discuss their own relevant experiences and achievements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- What are the most significant challenges facing the email marketing team currently, and how can this role help address them?
- How does BetterMe support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does BetterMe foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and company, and can help candidates better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching BetterMe's company values, mission, and industry trends
- Follow up with the BetterMe HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
