Email Marketing Strategist

📌 Core Information

🔹 Job Title: Email Marketing Strategist

🔹 Company: GrowthAssistant

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing email drip campaigns and workflows
• Collaborating with cross-functional teams using tools like Figma and Slack
• Managing campaign performance and providing actionable insights
• Working closely with stakeholders to plan and launch initiatives or campaigns

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and collaboration.

📋 Key Responsibilities

✅ Manage and optimize lifecycle marketing programs to achieve quarterly revenue targets

✅ Write comprehensive campaigns and creative briefs to guide the development of marketing assets

✅ Prepare production briefs for execution teams to implement campaigns

✅ Manage communication and alignment across teams to ensure projects progress smoothly

✅ Review creative assets and provide feedback to ensure they align with the campaign brief

✅ Track and analyze program performance, preparing detailed reports and actionable recommendations

✅ Identify gaps in performance, determine root causes, and implement strategies to address them

✅ Summarize detailed data into high-level insights for executive presentations

ASSUMPTION: This role involves a mix of strategic planning, creative development, and analytical reporting, with a focus on driving campaign performance and revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in lifecycle marketing, email, and CRM

Required Skills:

• Proven experience in email marketing and campaign development
• Strong project management skills and ability to manage multiple tasks
• Exceptional analytical skills, with the ability to derive insights from data
• Strong written and verbal communication skills
• Proficiency with Slack, G-Suite, and ClickUp

Preferred Skills:

• Experience in the fintech industry
• Familiarity with audience segmentation, targeting strategies, and campaign execution

ASSUMPTION: Candidates with a strong background in email marketing, campaign management, and data analysis will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: PHP 65,000 to PHP 75,000/month

Benefits:

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in the Philippines, with consideration for the remote nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: GrowthAssistant operates in the staffing and recruiting industry, focusing on providing trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting.

Company Size: GrowthAssistant is a small company with 11-50 employees, offering a close-knit work environment with ample opportunities for growth and impact.

Founded: The founding date is not specified, but GrowthAssistant has been operating since at least 2021.

Company Description:

• GrowthAssistant helps marketing teams focus on brand, strategy, and results by handling their manual, repetitive implementation work
• The company provides trained, full-time offshore employees for campaign management, design, and reporting tasks
• GrowthAssistant serves as a trusted partner for marketing teams, enabling them to optimize their workflows and achieve better outcomes

Company Specialties:

• Offshore talent solutions
• Digital Marketing
• Growth Marketing
• Design Assistant
• SDR Assistant
• SDR
• Training Specialist

Company Website: https://www.growthassistant.com/

ASSUMPTION: GrowthAssistant's focus on providing offshore talent solutions allows it to offer competitive pricing and access to a global talent pool.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: The Email Marketing Strategist will report directly to the Marketing Manager or a similar role

Work Arrangement: This role is fully remote, with the option to work from anywhere in the Philippines

Growth Opportunities:

• As GrowthAssistant continues to grow, there may be opportunities for the Email Marketing Strategist to take on more responsibilities or move into a management role
• The company's focus on training and development provides opportunities for professional growth and skill-building
• Working closely with cross-functional teams offers exposure to various aspects of the business, fostering a well-rounded understanding of marketing operations

ASSUMPTION: The fully remote nature of this role offers flexibility and work-life balance, while also providing opportunities for career growth within the company.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Philippines (remote work only)

Geographic Context:

• The Philippines offers a favorable time zone for collaboration with teams in various regions, including the United States and Europe
• The country has a strong English proficiency, making communication and collaboration easy
• The Philippines has a well-established BPO industry, providing a large talent pool and infrastructure for remote work

Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate different time zones

ASSUMPTION: The fully remote work environment offers a high degree of flexibility and work-life balance, while also providing opportunities for global collaboration and exposure to diverse perspectives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Email marketing expertise and campaign development skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with GrowthAssistant's values

Application Tips:

• Highlight relevant email marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, communication abilities, and cultural fit

ATS Keywords: Email Marketing, Campaign Management, Data Analysis, Marketing Automation, CRM, Stakeholder Collaboration, Performance Reporting, A/B Testing, Creative Briefing, Project Management

ASSUMPTION: GrowthAssistant's hiring process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Slack (communication and collaboration)
• G-Suite (email, documents, and spreadsheets)
• ClickUp (project management)
• Marketing automation tools (e.g., Braze, Salesforce)
• Data analytics platforms (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to manage campaigns, collaborate with teams, and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Continuous learning and improvement
• Collaboration and teamwork
• Accountability and ownership
• Integrity and transparency

Work Style:

• Remote-friendly and flexible
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable using data and analytics to inform your decision-making and drive campaign performance?
• Do you enjoy collaborating with cross-functional teams and working together to achieve common goals?

ASSUMPTION: GrowthAssistant values candidates who are self-motivated, results-driven, and able to work effectively in a remote, collaborative environment.

⚠️ Potential Challenges

• The fully remote nature of the role may require strong self-motivation and time management skills
• Working with cross-functional teams may present communication and coordination challenges that require effective problem-solving and collaboration skills
• The role may involve managing multiple tasks and projects simultaneously, requiring strong organizational and prioritization skills
• The company's focus on continuous learning and improvement may require candidates to be open to feedback and willing to adapt their approaches as needed

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to driving results in a collaborative, remote work environment.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position places a stronger emphasis on data analysis and performance reporting
• GrowthAssistant's focus on providing offshore talent solutions allows it to offer competitive pricing and access to a global talent pool
• As a small company, GrowthAssistant offers opportunities for career growth and impact that may not be available in larger organizations

ASSUMPTION: Candidates should consider the unique aspects of this role and the company when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and optimizing an email drip campaign to improve open rates and conversions
• Collaborating with the design team to create visually appealing and on-brand email creatives
• Analyzing campaign performance data to identify trends and opportunities for improvement
• Working with stakeholders to plan and launch a new campaign or initiative

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Email Marketing Strategist role at GrowthAssistant.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does GrowthAssistant support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GrowthAssistant measure the success of its email marketing campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
• Prepare for the interview by researching GrowthAssistant and practicing common interview questions
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.