Email Marketing Strategist (Klaviyo Expert)

📌 Core Information

🔹 Job Title: Email Marketing Strategist (Klaviyo Expert)

🔹 Company: Paired

🔹 Location: Argentina (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive email marketing strategies for U.S. and EU-based DTC e-commerce brands.
• Managing the entire campaign process, from ideation to execution, in Klaviyo.
• Collaborating with cross-functional teams to ensure engaging, brand-aligned content.
• Providing clear performance reporting and insights to drive optimization decisions.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently in a fast-paced environment. The ideal candidate will have a proven track record in email marketing and a strong understanding of e-commerce customer journeys.

📋 Key Responsibilities

✅ Developing and executing high-performing email marketing campaigns, automations, and flows in Klaviyo.

✅ Setting up and maintaining Klaviyo automations and flows, including welcome, abandoned cart, post-purchase, and win-back sequences.

✅ Overseeing list segmentation, audience growth, and deliverability best practices.

✅ Providing clear performance reporting and insights using KPIs to drive optimization decisions.

✅ Collaborating with design and copy teams to ensure engaging, brand-aligned content.

✅ Maintaining consistent communication with clients and internal teams to ensure timelines and objectives are met.

ASSUMPTION: This role requires strong analytical skills and the ability to interpret data to make informed decisions. The ideal candidate will be comfortable working with multiple accounts and meeting deadlines in a fast-paced remote environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2+ years of hands-on experience in email marketing, specifically within Klaviyo. Proven track record working with U.S. and/or EU-based e-commerce brands (DTC preferred).

Required Skills:

• Excellent English communication skills, both written and verbal.
• Analytical mindset with the ability to interpret data and make data-informed decisions.
• Strong understanding of e-commerce customer journeys and email lifecycle strategies.
• Comfortable managing multiple accounts and meeting deadlines in a fast-paced remote environment.

Preferred Skills:

• Prior experience working in a fast-paced marketing agency environment.

ASSUMPTION: Candidates should have a strong understanding of email marketing best practices and be comfortable working with data to optimize campaigns. Fluency in English is essential for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for mid-level email marketing roles in LATAM and Eastern Europe)

Benefits:

• Fully remote work setup with flexible hours aligned to U.S./EU time zones
• Opportunity to lead strategy and execution for high-growth DTC e-commerce brands
• Creative ownership and autonomy to design, test, and optimize campaigns
• Dynamic, fast-paced environment with room to innovate and make a measurable impact

Working Hours: Full-time (40 hours per week) with flexible hours aligned to U.S./EU time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level email marketing roles in LATAM and Eastern Europe. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Outsourcing and Offshoring Consulting

Company Size: Small (11-50 employees) - This means the company is agile and can offer a high degree of autonomy and growth opportunities.

Founded: 2023 - As a young company, Paired offers an exciting environment with room for innovation and growth.

Company Description:

• Paired is a leading headhunting agency specializing in sourcing and recruiting top creative and design talent from overseas.
• The company prides itself on its personalized, consultative approach to recruitment, working closely with clients to understand their unique needs and requirements.
• Paired focuses on identifying and attracting the best candidates for its clients, with a strong track record in the creative and design industries.

Company Specialties:

• Talent Consulting

Company Website: paired.so

ASSUMPTION: As a recruitment agency, Paired works with a wide range of clients across various industries. This role will involve collaborating with e-commerce brands to develop and execute email marketing strategies.

📊 Role Analysis

Career Level: Mid-Level - This role requires a proven track record in email marketing and a strong understanding of e-commerce customer journeys.

Reporting Structure: The Email Marketing Strategist will report directly to the client's digital team and collaborate with cross-functional teams, including copywriters, designers, and account managers.

Work Arrangement: Fully Remote - This role offers a high degree of flexibility and autonomy, with the ability to work from anywhere in LATAM or Eastern Europe.

Growth Opportunities:

• Leading strategy and execution for high-growth DTC e-commerce brands
• Creative ownership and autonomy to design, test, and optimize campaigns
• Dynamic, fast-paced environment with room to innovate and make a measurable impact

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career in email marketing.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical office presence, allowing for a high degree of flexibility and work-life balance.

Office Location(s): Argentina (Remote)

Geographic Context:

• Argentina is located in South America and has a predominantly Spanish-speaking population.
• The country has a rich cultural heritage and a strong focus on education and innovation.
• Argentina is known for its vibrant tech industry, with a growing number of startups and established companies.

Work Schedule: Full-time (40 hours per week) with flexible hours aligned to U.S./EU time zones - This role requires a high degree of flexibility and the ability to work with clients in different time zones.

ASSUMPTION: As a remote role, this position offers a high degree of flexibility and the ability to work from anywhere in LATAM or Eastern Europe. However, candidates should be comfortable working with clients in different time zones and be able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Paired recruitment team
• Technical assessment or case study presentation
• Final interview with the client's digital team

Key Assessment Areas:

• Email marketing expertise and strategy
• Analytical skills and data interpretation
• Communication and collaboration skills
• Cultural fit and alignment with the client's values

Application Tips:

• Tailor your resume and cover letter to highlight your email marketing experience and skills.
• Include specific examples of email marketing campaigns you've worked on and the results you achieved.
• Demonstrate your understanding of e-commerce customer journeys and email lifecycle strategies.
• Showcase your ability to work independently and manage multiple accounts in a fast-paced environment.

ATS Keywords: Email Marketing, Klaviyo, E-commerce, Campaign Management, Data Analysis, Automation, Audience Segmentation, Performance Reporting, Collaboration, Copywriting, Design Direction, Customer Journey, Retention Strategies, Engagement, Fast-paced Environment, Fluent English

ASSUMPTION: As a recruitment agency, Paired uses Applicant Tracking Systems (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Klaviyo
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires a strong understanding of email marketing best practices and the ability to use relevant tools and technologies to optimize campaigns.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Agile and adaptable
• Results-driven
• Data-informed
• Collaborative

Self-Assessment Questions:

• Do you have a proven track record in email marketing and a strong understanding of e-commerce customer journeys?
• Are you comfortable working independently and managing multiple accounts in a fast-paced environment?
• Do you have excellent English communication skills and the ability to work with clients in different time zones?

ASSUMPTION: As a recruitment agency, Paired places a strong emphasis on cultural fit and alignment with the client's values. Candidates should be able to demonstrate their fit with the company's values and work style in their application and interview.

⚠️ Potential Challenges

• Managing multiple accounts and meeting deadlines in a fast-paced environment
• Working with clients in different time zones and cultures
• Keeping up with the latest email marketing best practices and trends
• Ensuring consistent communication and collaboration with cross-functional teams

ASSUMPTION: This role requires strong time management and communication skills, as well as the ability to work independently and adapt to different environments. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities.

📈 Similar Roles Comparison

• This role is similar to an Email Marketing Manager or Specialist position in an e-commerce or marketing agency.
• However, this role is unique in its focus on Klaviyo and its requirement for a strong understanding of e-commerce customer journeys.
• Candidates with experience in similar roles should be able to easily transition into this position.

ASSUMPTION: This role is similar to other email marketing positions, but its focus on Klaviyo and e-commerce customer journeys makes it unique. Candidates with experience in similar roles should be able to easily transition into this position.

📝 Sample Projects

• Developing and executing a welcome email series for a new e-commerce brand launch
• Optimizing abandoned cart emails to improve conversion rates for an established e-commerce brand
• Creating and implementing a post-purchase email sequence to improve customer retention and loyalty

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. However, the specific projects and responsibilities may vary depending on the client and their needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing strategy for the clients you work with?
• How does the digital team collaborate with other departments, such as design and copywriting?
• What are the most challenging aspects of working with e-commerce brands in the U.S. and EU?
• How does Paired support the growth and development of its employees?
• What are the most important qualities you're looking for in a candidate for this role?

ASSUMPTION: These questions are intended to help candidates better understand the role and the company culture. However, candidates should also be prepared to ask questions specific to their own interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your email marketing experience and skills.
• Include specific examples of email marketing campaigns you've worked on and the results you achieved.
• Prepare a portfolio or examples of your email marketing work, if applicable.
• Follow up with Paired one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.