📌 Core Information
🔹 Job Title: eMarketing Senior Brand Manager
🔹 Company: Haleon
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing eCommerce media planning and execution on platforms like Tmall and JD to meet GMV targets and ROI.
- Supporting key eCommerce campaigns, such as new product launches and IP pitches.
- Planning and executing eCommerce livestreaming projects.
- Providing insights and POVs on Tmall and DouYin ISV services.
- Daily communication with marketing and eCommerce teams to fulfill business needs.
ASSUMPTION: This role requires a strong understanding of eCommerce platforms, particularly Tmall and DouYin, and experience in managing campaigns and projects.
📋 Key Responsibilities
✅ Be responsible for Tmall, Tmart, and JD's in-site media planning and execution, closely working with sales teams and TP to ensure GMV target and ROI.
✅ Support line manager to plan and implement key eCommerce campaigns on Tmall and JD, covering NPD launch, EC IP pitch, etc.
✅ Be familiar with Tmall or DouYin livestreaming landscape, have ability to plan and execute eCommerce livestreaming projects.
✅ Be familiar with Tmall or DouYin ISV service, provide insights and POV proactively.
✅ Daily communication with Marketing and EC KA to fulfill business needs.
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 3 years of working experience in eCommerce (Tmall or DouYin is a must) or Marketing area.
Required Skills:
- Strong business sense and in-depth eCommerce knowledge, including in-site media planning, livestreaming, and content marketing about Tmall, JD, Tmart, and DouYin.
- Successful eCommerce campaign or projects experience on Tmall or DouYin.
- Familiarity with the oral industry and insights on competitors' eCommerce marketing approaches.
- Self-motivated and result-driven.
Preferred Skills:
- Experience working in a multinational corporation.
- Fluency in English and Mandarin.
ASSUMPTION: While not explicitly stated, fluency in English and Mandarin is highly preferred for this role due to the multinational nature of the company and the platforms involved.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Shanghai, the estimated salary range for this position is ¥350,000 - ¥500,000 per year. This estimate takes into account the required experience level and the company's size.
Benefits:
- Health insurance and pension plans.
- Employee discounts on Haleon products.
- Opportunities for professional development and career growth.
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on consumer health and wellness products.
Company Size: Haleon is a large multinational corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 2022, as a spin-off from GlaxoSmithKline (GSK). Haleon is a new company with a strong heritage in consumer health.
Company Description:
- Haleon is a world-leading consumer health company, focused on improving everyday health for billions of people.
- The company's portfolio includes category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.
- Haleon combines deep human understanding and trusted science to deliver innovative health solutions.
Company Specialties:
- Consumer health and wellness products.
- Over-the-counter (OTC) medications and supplements.
- Global brand management and marketing.
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and wellness products makes this role an excellent fit for candidates passionate about improving everyday health and well-being.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience). This role offers opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the eMarketing Manager and works closely with cross-functional teams, including sales, product management, and eCommerce.
Work Arrangement: On-site, with a flexible work arrangement that allows for occasional remote work, depending on business needs.
Growth Opportunities:
- Progression to a management role within the marketing department or a related function.
- Expansion into new markets or product categories.
- Development of leadership and strategic planning skills.
ASSUMPTION: This role provides ample opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the HuangPu District of Shanghai.
Office Location(s): The Headquarters Building, 1688 Nanjing Road West, HuangPu District, Shanghai, China.
Geographic Context:
- Shanghai is a major commercial hub and financial center in China, offering a vibrant and dynamic work environment.
- The HuangPu District is a bustling area with easy access to public transportation, shopping, and dining options.
- Shanghai's diverse culture and rich history provide ample opportunities for exploration and engagement outside of work.
Work Schedule: Standard working hours with flexibility for occasional overtime as needed. The role may require working on weekends or evenings to support key eCommerce campaigns or livestreaming events.
ASSUMPTION: The fast-paced and dynamic nature of eCommerce marketing in Shanghai requires strong adaptability and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and cross-functional team members to evaluate skills and experience.
- Final round interview with senior leadership to discuss career growth opportunities and expectations.
Key Assessment Areas:
- eCommerce knowledge and platform expertise.
- Campaign management and project execution skills.
- Business acumen and strategic thinking.
- Communication and collaboration skills.
Application Tips:
- Highlight relevant eCommerce experience and achievements in your resume, using specific examples and metrics where possible.
- Tailor your cover letter to demonstrate your understanding of Haleon's mission and how your skills and experience align with the role's requirements.
- Prepare for interview questions that focus on your eCommerce knowledge, campaign management experience, and problem-solving skills.
ATS Keywords: eCommerce, Tmall, JD, DouYin, livestreaming, content marketing, campaign management, business sense, self-motivated, result-driven, oral industry, competitors' marketing approaches.
ASSUMPTION: Haleon's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Tmall, JD, and DouYin eCommerce platforms.
- Social media management tools (e.g., Hootsuite, Buffer).
- Campaign management software (e.g., Google Ads, Facebook Ads Manager).
- Data analysis and reporting tools (e.g., Google Analytics, Tableau).
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not always required, as Haleon provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Accountability: Taking ownership and delivering on commitments.
- Inclusion: Fostering a diverse and inclusive environment where everyone can thrive.
- Integrity: Acting with honesty and transparency in all aspects of work.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Agile: Adapting to change and embracing a test-and-learn approach.
- Data-driven: Using data and insights to inform decision-making and strategy.
Self-Assessment Questions:
- Do you have a proven track record of success in eCommerce marketing, with a strong understanding of Tmall and DouYin platforms?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, cross-functional team setting and enjoy working with diverse stakeholders?
ASSUMPTION: Haleon values candidates who align with their core values and work style, as this fosters a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple responsibilities and priorities in a fast-paced eCommerce environment.
- Adapting to the unique cultural and business landscape of China's eCommerce market.
- Balancing the need for data-driven decision-making with the need for quick execution in a dynamic market.
- Navigating the competitive landscape of China's oral care industry.
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, adaptability, and a data-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses exclusively on eCommerce platforms and requires a deep understanding of Tmall and DouYin.
- Compared to other eCommerce marketing roles, this position offers a unique opportunity to work on a global portfolio of category-leading brands within the consumer health sector.
- Career progression in this role may involve expanding into new markets, product categories, or management positions within the marketing department or related functions.
ASSUMPTION: This role offers a unique blend of eCommerce marketing experience and the opportunity to work on a diverse portfolio of global brands.
📝 Sample Projects
- Managing a successful Tmall or DouYin livestreaming event that drives significant GMV and engagement.
- Developing and executing a targeted content marketing campaign that increases brand awareness and customer loyalty on eCommerce platforms.
- Analyzing competitors' eCommerce marketing strategies and identifying opportunities for differentiation and growth.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- Can you describe the typical eCommerce marketing landscape in China and how this role contributes to Haleon's overall strategy?
- How does this role collaborate with other departments, such as sales and product management, to achieve common goals?
- What opportunities are there for professional development and career growth within Haleon?
- How does Haleon support work-life balance for its employees, particularly in a fast-paced eCommerce environment?
- Can you provide an example of a successful eCommerce campaign that Haleon has executed in the past, and what made it successful?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader eCommerce marketing landscape in China.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link.
- Tailor your resume to highlight your relevant eCommerce experience and achievements, using specific examples and metrics where possible.
- Write a compelling cover letter that demonstrates your understanding of Haleon's mission and how your skills and experience align with the role's requirements.
- Prepare for the interview by researching Haleon's company values, culture, and recent news, as well as the broader eCommerce marketing landscape in China.
- Follow up with the hiring manager within one week after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
