Employer Brand Lead

📌 Core Information

🔹 Job Title: Employer Brand Lead

🔹 Company: Veli Technologies Ltd.

🔹 Location: Remote (Ukraine)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Cyprus, Ukraine, Poland, Georgia)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a multi-channel employer branding strategy
• Leading and mentoring a small team
• Transforming internal news into compelling stories
• Partnering with cross-functional teams to define the employer value proposition

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on storytelling and engagement. The ideal candidate will have experience in employer branding or related fields and be comfortable working independently and collaborating with various teams.

📋 Key Responsibilities

✅ Developing and executing a multi-channel employer branding strategy (LinkedIn, Instagram, internal channels)

✅ Leading, mentoring, and growing a small Employer Branding team

✅ Fostering a creative, collaborative, and high-performing team culture

✅ Building team processes and planning frameworks to align projects with quarterly business goals

✅ Transforming internal news into compelling stories for both internal and external audiences

✅ Helping lead the Ambassadorship programme: recruit advocates, train them, and co-create content

✅ Partnering with cross-functional teams to define EVP and positioning

✅ Measuring ROI and sentiment via engagement metrics (e.g., reach, applications, Glassdoor/LinkedIn reviews); adjust tactics accordingly

✅ Supporting and managing recruitment marketing efforts

✅ Conducting competitor analysis and benchmarking

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven analysis. The ideal candidate will be comfortable working in a fast-paced environment and adapting to evolving priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years in employer branding, recruitment marketing, internal communications, or PR

Required Skills:

• Strong writing and storytelling skills
• Proven ability to plan, execute, and measure content or branding campaigns that drive awareness and engagement
• Confident speaker and presenter - comfortable running internal sessions, representing EB initiatives, or pitching creative ideas to stakeholders
• Familiarity with employer branding tools and recruitment marketing sources (e.g. Glassdoor, LinkedIn Insights) and analytics

Preferred Skills:

• Experience in tech or gaming/iGaming sectors
• Experience building or scaling an Employee Ambassadorship programme, EVP, budget and EB strategies.
• Event planning & support (hackathons, open days, blood-donation - as VeliTech already does)

ASSUMPTION: The required skills are essential for success in this role, while the preferred skills would be a significant advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between $70,000 and $100,000 per year, based on industry standards for a mid-level marketing role in the iGaming sector, considering the required experience and the location of the company's offices.

Benefits:

• Health Insurance
• Paid Sick Leave
• Paid Vacation
• Personal Development

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically iGaming

Company Size: 51-200 employees

Founded: 2022 (as VeliPlay, a subsidiary of VeliTech)

Company Description:

• VeliTech is a fast-moving iGaming company that powers the platforms behind thrilling moments
• The company is product-first and focuses on building technology that it bets its own business on
• VeliTech is looking to shape its employer brand and is seeking an experienced Employer Brand Lead to take full ownership of its employer branding direction

Company Specialties:

• Crash Game Development
• Instant Gaming Solutions
• iGaming Innovation
• User Experience Design
• Multi-currency Gaming Platforms
• Plinko Games
• Crash Games
• Game Branding
• Localisation
• User-Centric Design

Company Website: veliplay.com

ASSUMPTION: VeliTech is a growing company in the iGaming industry, with a focus on innovation and user experience. The company is looking to strengthen its employer brand and attract top talent in the industry.

📊 Role Analysis

Career Level: Mid-level marketing role, with the potential for growth and leadership opportunities

Reporting Structure: The Employer Brand Lead will report directly to the Head of Marketing and work closely with various cross-functional teams

Work Arrangement: Hybrid, with the option to work remotely or in one of the company's offices in Cyprus, Ukraine, Poland, or Georgia

Growth Opportunities:

• Expand your expertise, including launching your own product
• Internal certification and education opportunities
• Internal training for managers

ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's employer brand and culture.

🌍 Location & Work Environment

Office Type: Hybrid (remote and in-office)

Office Location(s): Cyprus, Ukraine, Poland, Georgia

Geographic Context:

• The company's offices are located in various European countries, with a strong presence in Ukraine
• The company operates in the iGaming industry, which is a global and competitive market
• The company's remote work policy allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work environment offers the best of both worlds, with the opportunity to work remotely and collaborate with team members in person.

💼 Interview & Application Insights

Typical Process:

• Intro Call with TA Specialist
• Technical Interview
• Final interview
• Offer

Key Assessment Areas:

• Strategic thinking and planning
• Creative storytelling and content creation
• Data-driven decision making
• Leadership and team management
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your employer branding campaigns and their results
• Be ready to discuss your approach to employer branding and how you would apply it at VeliTech

ATS Keywords: Employer Branding, Recruitment Marketing, Internal Communications, PR, Storytelling, Content Planning, Data Analysis, Project Management, Team Leadership, Creative Thinking, Interpersonal Skills, Adaptability, Feedback, Engagement Metrics, Event Planning

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and leadership skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Employer branding tools (e.g., Glassdoor, LinkedIn Insights)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with employer branding tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Ownership
• Integrity
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with VeliTech's company values, particularly innovation and ownership?
• How comfortable are you working in a fast-paced, evolving environment with changing priorities?
• How do you approach feedback, both giving and receiving, to drive continuous improvement?

ASSUMPTION: The ideal candidate will be a strong cultural fit with VeliTech, with a focus on innovation, collaboration, and adaptability.

⚠️ Potential Challenges

• Working in a fast-paced, evolving environment with changing priorities
• Managing a small team and balancing the needs of various stakeholders
• Measuring the impact of employer branding efforts and adjusting tactics accordingly
• Navigating a competitive iGaming industry and standing out as an employer of choice

ASSUMPTION: The role presents several challenges, but also offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• This role is unique in its focus on employer branding for a fast-growing iGaming company
• Similar roles in other industries may have a different focus, such as consumer branding or corporate communications
• Career progression in this role could lead to a leadership position in employer branding or a broader marketing role

ASSUMPTION: This role is unique in the iGaming industry and offers a rare opportunity to shape a company's employer brand from the ground up.

📝 Sample Projects

• Developing and executing a multi-channel employer branding campaign to increase awareness and engagement among target audiences
• Launching an employee ambassadorship program to leverage employee advocacy and generate authentic content
• Conducting a competitive analysis and benchmarking study to identify opportunities for differentiation and improvement

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, as well as the importance of data-driven decision making.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for employer branding and how this role fits into that vision?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how the company has successfully executed employer branding campaigns in the past, and what lessons were learned from those experiences?
• How does the company measure the success of its employer branding efforts, and what key performance indicators (KPIs) are used to track progress?
• What is the company's approach to work-life balance, and how does that manifest in the day-to-day work of the marketing team?

ASSUMPTION: These questions are designed to assess the company's long-term vision, commitment to employee development, and approach to measuring success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://velitech.applytojob.com/apply/F25cgmfboI/Employer-Brand-Lead
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on employer branding, recruitment marketing, and internal communications
• Prepare examples of your employer branding campaigns and their results, and be ready to discuss your approach to employer branding
• Prepare for a series of interviews, including an intro call with a TA specialist, a technical interview, and a final interview
• Follow up with the company after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.