📌 Core Information
🔹 Job Title: Employer Brand Manager
🔹 Company: Webflow
🔹 Location: U.S. Remote
🔹 Job Type: Full-time, Permanent, Exempt
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-first (United States)
🚀 Job Overview
Key aspects of this role include:
- Activating and evolving Webflow’s employer brand across candidate-facing channels
- Scaling employer brand in new and existing markets through content that’s globally aligned and locally relevant
- Leading employer brand campaigns in partnership with People, Talent Acquisition, and Comms teams
- Managing external content vendors and consultants to ensure high-quality, on-brand deliverables
- Building and maintaining a scalable library of employer brand assets, messaging guides, recruiter content, and creative templates
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally to create compelling employer brand content that resonates with candidates worldwide.
📋 Key Responsibilities
✅ Activate and evolve Webflow’s employer brand across candidate-facing channels including LinkedIn, careers page, blog, and external platforms like BuiltIn and Glassdoor
✅ Scale employer brand in new and existing markets through content that’s globally aligned and locally relevant
✅ Lead employer brand campaigns in partnership with People, Talent Acquisition, and Comms teams aligned to hiring priorities, DEI moments, ERG programs, and global milestones
✅ Manage external content vendors and consultants to ensure high-quality, on-brand deliverables
✅ Build and maintain a scalable library of employer brand assets, messaging guides, recruiter content, and creative templates
✅ Translate internal stories into compelling narratives for external audiences, connecting culture, mission, and impact to why great people join Webflow
✅ Own Webflow’s employer awards strategy and support submission development with the People and Comms team
✅ Track performance and engagement of employer brand content, identifying gaps and opportunities across geographies, roles, and channels
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to ensure the employer brand resonates with candidates and supports Webflow’s hiring goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4-6 years of experience in employer branding, content marketing, talent brand, or communications in a fast-paced environment
Required Skills:
- Demonstrated ability to develop and scale multi-channel storytelling campaigns tied to hiring goals
- Strong writing and editing skills with a keen eye for tone, structure, and audience
- Experience managing external creative or content vendors
- Confident collaborating across People, TA, and Marketing teams with the ability to translate culture into differentiated candidate messaging
- Familiarity with EB tools and platforms (LinkedIn Life, BuiltIn, Glassdoor, etc.)
Preferred Skills:
- Fluency in multiple languages
- Experience working in a global or remote team
ASSUMPTION: While not explicitly stated, proficiency in using relevant software tools (e.g., project management, content creation, analytics) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $101,700 - $155,800 USD (based on location and experience level)
Benefits:
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers
- Flexible PTO for all locations and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on the candidate’s location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2012
Company Description:
- Webflow is the world’s first Website Experience Platform (WXP), empowering teams to build, manage, and optimize websites visually without coding.
- The company offers a comprehensive suite of tools, including visual development, content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics.
- Webflow serves a diverse range of clients, from independent designers and creative agencies to global enterprises.
Company Specialties:
- Responsive Web Design
- Content Management System
- Prototyping
Company Website: webflow.com
ASSUMPTION: Webflow’s focus on visual development and AI-driven personalization sets it apart in the software development industry.
📊 Role Analysis
Career Level: Mid-level to Senior (based on experience required)
Reporting Structure: Reports to the Communications Lead
Work Arrangement: Remote-first (United States)
Growth Opportunities:
- Potential to grow into a leadership role within the Communications team
- Opportunities to work on high-impact projects and campaigns
- Chance to learn and develop skills in a fast-growing, innovative company
ASSUMPTION: This role offers significant growth potential for the right candidate, given Webflow’s rapid expansion and the strategic nature of the position.
🌍 Location & Work Environment
Office Type: Remote-first (no physical office required)
Office Location(s): San Francisco, California (headquarters)
Geographic Context:
- The United States has a large and diverse talent pool, offering ample opportunities for the Employer Brand Manager to engage with candidates from various backgrounds and experiences.
- The remote work arrangement allows for greater flexibility and work-life balance.
- Webflow’s headquarters in San Francisco provides access to a vibrant tech industry and networking opportunities.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work asynchronously
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the ability to attract a more diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Take-home assignment or case study
- Final interview with the Communications Lead and other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Campaign development and execution
- Collaboration and communication skills
- Strategic thinking and problem-solving
- Cultural fit and alignment with Webflow’s values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your portfolio or examples of employer brand campaigns you’ve worked on
- Prepare for behavioral and situational interview questions that focus on your experience with employer branding, campaign development, and stakeholder management
- Research Webflow’s company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Employer Branding, Content Marketing, Talent Brand, Communications, Storytelling, Writing, Editing, Campaign Management, Vendor Management, Global Alignment, Local Relevance, Candidate Engagement, Employer Awards
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and ability to execute campaigns that resonate with candidates worldwide.
🛠️ Tools & Technologies
- LinkedIn Life
- BuiltIn
- Glassdoor
- Asana or similar project management tool
- Google Workspace (Google Docs, Sheets, Slides)
- Canva or similar graphic design tool
ASSUMPTION: The specific tools and technologies required for this role may vary, but proficiency in project management, content creation, and design tools is likely expected.
👔 Cultural Fit Considerations
Company Values:
- Obsess over customer experience
- Move with heartfelt urgency
- Say the hard thing with care
- Make your mark
Work Style:
- Collaborative and cross-functional
- Fast-paced and agile
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful employer brand campaigns?
- Are you comfortable working in a fast-paced, remote-first environment with multiple stakeholders?
- Do you thrive in a culture that values open communication, feedback, and continuous improvement?
ASSUMPTION: Applicants should assess their fit with Webflow’s values and work style, as well as their ability to thrive in a fast-paced, remote-first environment.
⚠️ Potential Challenges
- Managing external vendors and consultants to ensure high-quality, on-brand deliverables
- Scaling employer brand content globally while maintaining local relevance
- Balancing creative storytelling with executional rigor, timelines, and measurement
- Navigating a remote work environment and building relationships with team members across time zones
ASSUMPTION: These challenges require strong project management, communication, and stakeholder management skills, as well as the ability to balance creativity with execution and measurement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on employer branding and requires a deep understanding of the candidate experience
- Experience in employer branding, content marketing, or a related field is crucial for success in this role
- Career progression in this field may lead to roles such as Senior Employer Brand Manager, Director of Employer Branding, or even Chief Employer Brand Officer
ASSUMPTION: This role is unique and requires a specific skill set and experience level, making it distinct from other marketing or communications positions.
📝 Sample Projects
- Developing and executing a global employer brand campaign to support a major product launch
- Creating a comprehensive employer brand guide and library of assets to ensure consistency across all candidate-facing channels
- Managing external vendors to produce high-quality, on-brand content for Webflow’s careers page, LinkedIn profile, and other platforms
ASSUMPTION: These projects demonstrate the strategic, creative, and operational aspects of the Employer Brand Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Webflow’s employer brand, and what are the key priorities for this role in the first 90 days?
- How does the Communications team collaborate with other departments, such as People and Talent Acquisition, to ensure alignment and consistency in employer brand messaging?
- What are the most significant challenges facing Webflow’s employer brand, and how can this role address them?
- How does Webflow support the growth and development of its employees, particularly in the Employer Branding team?
- What are the key performance indicators (KPIs) used to measure the success of Webflow’s employer brand campaigns, and how are they tracked and reported?
ASSUMPTION: These questions help applicants understand the specific needs and priorities of the role, as well as Webflow’s approach to employer branding and employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Webflow’s careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of employer brand campaigns you’ve worked on to showcase your creativity and strategic thinking
- Follow up with the Hiring Manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
